In the online deal space there is no doubting that Groupon is the 800 lb gorilla of the bunch. They have just received a whole lotta cash for their operations and their shareholders and are busy buying up competitors.
Every space, however, has its initial competitors that put up a fight for a piece of the pie. In the case of location based services, Foursquare has (or better said had?) Gowalla to push them. In search, there is Ya-Bing trying to play the well-funded David to Google’s Goliath. In social there is Facebook and….well, forget social. So anyway, in the online deal space LivingSocial is trying to stay in the game against Groupon. They have received a healthy $183 million investment themselves and it appears they are putting it to use.