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What’s The Future Hold For the Daily Deal Space?

I guess today is the Daily Deal day here at Marketing Pilgrim since we have already told you about the New York Times foray into the deal a day space.

It just so happens that there has been a report released by BIA/Kelsey looking at the future of the daily deal space. What is intriguing about this report is how the research is divided into a 3 sections. Below is a chart about the revenue prospects for the daily deal industry through 2015. Notice that there is a low-end call, a high-end call and a most likely call (which looks to basically split the difference).

Right now, Groupon has the lion’s share of this total revenue while Amazon funded LivingSocial is trying to chip away at that. The rest of the deal space, according to BIA/Kelsey, has about 200 players currently.

NY Times Starting Its Own ‘Daily Deal’ Deal

Ever since the Groupon valuation craze set off by Google’s attempt to buy the daily deal site there has been speculation about just how valuable the site can really be moving into the future. Right now it’s putting up great numbers. Interestingly enough, the chatter around Groupon has become minimal since their Super Bowl ad shenanigans and valuation talks putting the company in the $15 billion range. POP!

Part of that could be that many people are coming to their senses and realizing that while Groupon has made the biggest splash in the daily deal space the model is far from bullet proof. Other deal sites are cropping up and not demanding the first born of deal providers or asking vendors to jack up prices to make it look like a deal. One such newcomer to the space is the venerable New York Times. reports

Women Love a Sensitive Man

Don’t worry, you didn’t accidentally stumble upon a new relationship blog, this is still Marketing Pilgrim, but today we’re going to talk about the softer side of men. According to January’s Women and NBCU’s Brand Power Index, women are warming up to marketing campaigns that show men as emotional and sensitive.

Melissa Lavigne-Delville, VP of Trends and Strategic Insights for Women at NBCU says;

“After a year of advertising that touted the ‘alpha male,’ with campaigns like Dockers’ ‘Wear the Pants’ or Dodge’s ‘Man’s Last Stand,’ we are seeing a noticeable shift in the marketplace as brands break down gender stereotypes in their ads and portray a less traditional and more sensitive, family-centric male.”

Deals, Discounts and Coupons: The Thrill is Gone

It’s President’s Day and you know what that means! Low low prices on mattresses, bedding, jewelry and cars, cars, cars. If George Washington were alive today, he’d be lining up to get a great price on a new Toyota! Honest, says Abe!

Do you remember the days when Washington and Lincoln were respected men of history and not hyperactive, humorous pitch men? Me neither.

But there was a time when people planned for holiday sales because it was the only time of the year you’d get such a great deal. Magazines would publish articles about the best time to buy new sheets or barbeque grills because most of the deep discounts were calendar-based. How does that work now that we get bombarded with great deals every day? From Amazon’s Daily Deals to Groupon’s half price offers, to downloadable and printable coupons for hundreds of products and restaurants, the average person could go broke saving money.

Can LivingSocial Really Give Groupon A Run for Its Money?

We have talked about the LivingSocial v. Groupon situation here before. It’s always interesting how readers respond. There appears to be a very misguided line of thinking that Groupon has the lead in the daily deal space that is insurmountable and all others should just fold up their tents and call it a day.

Well, Amazon didn’t just give LivingSocial $175 million because it was feeling generous. It did it because it felt like there was room to take a shot at Groupon. If the traffic chart below from Experian’s Hitwise is any indication they may be right.

Girl Scouts Say Yes to Social Media, But No to Online Selling

“Man I really want girl scout cookies ppl….. U juss dnt understand…..”

And so the cry goes up on Twitter and Facebook as people all over America begin craving those Thin Mints, Samoas and Tagalongs. It’s Girl Scout cookie time and this year those little green moppets will be using social media to help them hawk those over-priced boxes of sugary joy.

The whole marketing concept behind Girl Scout cookies is pretty amazing. By releasing the product only once a year, they’ve cleverly created a seller’s market. It’s not just a box of cookies, it’s an event! The first Girl Scout cookies were sold in 1917, but the tradition as we know it goes back to the 1950’s, young girls going door-to-door, or setting up tables at the local shopping center, selling bakery-made treats. And it’s still being done that same way today but with a twist – social media.

As Kids Grow, Parents Spend Less Time on Social Media

Parents with children under six years old spend more time using social media than those with older children. This is one of the findings of a new survey conducted by Media Audit and featured on eMarketer.

Starting with 67.1% (for parents with kids under six), the study saw a gradual but steady decrease in usage ending at 55.2% for parents with kids over 18. My guess is that the decrease is based on two factors, parental age and lifestyle.

Though there are exceptions to the rule (Elton John), most sources quote the mean age for a first baby at 25 to 27 years old. So the top level of responders in this survey are in their early-thirties and under. That alone, will account for more social media usage.