Amazon’s iPhone app has had the ability to scan a bar code and compare prices since October but now the sales giant is putting that ability front and center with a new app they call Price Check.
The app, which was just released in time for Black Friday shopping, is specifically designed and marketed to siphon sales away from brick and mortar stores. By scanning a bar code on a product, typing in the name or even saying the name into your phone, the app searches for the same item on Amazon and you can bet that more often than not, it will be cheaper online.
At that point, you’ll be prompted to place your order right there, while you’re standing in Target, you’ll be ordering the item in front of you from Amazon. How do you like them apples?