Local. Checkins. Deals. These are the top three buzzwords of mobile marketing. Though mobile’s been around awhile, this holiday season is poised to be the biggest when it comes to the use of mobile phones to facilitate shopping. But for every Old Navy, there are a hundred small business owners who would like to get in on the game but are overwhelmed by the process. PlacePop.com can do something about that.
PlacePop isn’t one of the biggest players in the checkin game (not yet) but they have something Foursquare doesn’t have and that’s simplicity. The site, which was created by Kent Lindstrom, the former CEO of Friendster, was originally designed as an application that would allow people to share their favorite restaurants and shops with friends. Now, they’ve converted the app into a loyalty program for small businesses.