Back-to-school and the approaching football season helped books, sports and apparel gain a foothold in August says comScore Media Metrics. The new report takes a look at US web activity in the month leading to a list of the top 50 web properties and the top ten categories.
Retail book sites were the biggest winners in August with an 11% percent increase of July as folks left the beaches and went back-to-school. While Barnes & Noble continues to close brick and mortar stores, their online site was the most visited in this category. 8.3 million people stopped by, up 13% from July.
Staples.com rose 5% which they attribute to school supply shopping. Office Depot rose 20% and OfficeMax rose 32% but is still well behind in total shoppers.