ShopLocal has made the news twice this week with two major players taking on their virtual circular technology. Facebook and MSN have both begun incorporating ShopLocal apps into their systems in order to bring localized deals to the consumer.
On Facebook, ShopLocal is integrating local sales circulars into corporate fan pages. When a user visits a brand site on Facebook, the application looks at their profile to determine their geographic area then presents the proper circular for their city. Vikram Sharma, CEO of ShopLocal says;
“We know that 49 percent of visitors to corporate fan pages go there to gain information on sales and special offers and another 45 percent come to learn about products. ShopLocal’s toolkit helps retailers across the country capitalize on this social shopping phenomenon.”