Many people in the social media world are familiar with Ted Rubin. He is one of the most enthusiastic and energetic users of social media in the business. What makes Ted quite unique is that he is an executive level social media user. It’s unfortunate that we call him unique in his efforts. We have to though because most executive level marketers barely know what social media is let alone actually use it.
I first talked to Ted when he was CMO for e.l.f. Cosmetics. It was the first time I realized that in an ‘interview’ with Ted I would just have to try to keep up because he’s got a ridiculous amount of energy. His energy is commensurate to his level of excitement about his projects. Considering the pace he kept with me, it is safe to say that Ted is completely ‘jacked up’ about The OpenSky Project, which is where he puts his efforts currently.