According to a new Experian Marketing Services report, transactional emails that include relevant and related products and services have 20% higher transaction rates than those without.
Blown away, aren’t you? Okay, probably not. It’s no big marketing secret that suggestive selling and cross-promotions work, so why doesn’t everybody do it?
Let’s go back to basics. A transactional email is one that a customer expects. Could be an order confirmation, a shipping notice or information on returns and exchanges. Experian analyzed more than 1,800 emails of this type that were sent through their CheetahMail system and found that more than 100% of the time (how is that possible?) these emails are opened by the recipient. You won’t find anywhere near that kind of open rate on bulk emails.