Newspaper publisher Media General has teamed up with Groupon in hopes of driving new traffic to their associated newspaper websites. They’ve started with the Richmond Times-Dispatch and have labeled the offering the “Richmond Daily Deal.” Groupon gets a “powered by” in the logo.
The deals work just as the do on the Groupon website with some slight graphical twists and obviously a much more local focus. When you click on the “buy now” link, you’re taken to the main Groupon website where you can sign in with your Groupon account or Facebook login. It’s assumed that the two companies are splitting the profits but there’s no word on who is making out on the higher end of the deal.