You know what they say, all shopping and no play makes Jack a prime target for marketers. But this holiday season, Tapjoy says marketers should combine both shopping and play for an even bigger payday.
First, let’s be clear about who came up with these numbers. Tapjoy’s business is mobile, in-game advertising, so keep that in mind as you view their results. (Not saying they’re not legit results. . . just want to be clear.)
They conducted a survey on their platform to find out more about mobile holiday shopping habits. It’s interesting to note that 62% of the respondents were male.
Even though men are traditionally known as last minute shoppers, almost three quarters of the respondents said they’d begin shopping before December 1. With Hanukkah coming in November this year, we should see an earlier than usual spike in holiday shopping.