If you search Google Maps right now, you’ll see little gray generic icons beside the names of businesses to denote their field. Dollar signs for banks, fork and spoon for an eatery, a tiny shopping bag for stores and something that looks like a snail shell for art galleries. (??)
In the quest to make every single pixel count, Google is going to change some of those generic icons to tiny logos for popular brands. According to a report by Brandweek, Google has been testing the idea in Australia and now it’s opening it up to US users. Bank of America, HSBC, Target and Public Storage are the first icons you’ll see on your maps. Right now, Google says they are only offering the option to large brand names with multiple locations and they aren’t sure if it’s a feature that will stick.