Whether it’s a function of the economy or the same ills that have plagued shopping carts since the dawning of e-commerce, there appears to be no letting up in abandonment rates for websites at the true point of sale, the checkout.
eConsultancy reports on several recent surveys and studies that show the trend continuing but few solutions to the trouble being found.
Thanks to a range of factors, including increased customer expectations, as well as behavioural factors such as comparison shopping, basket and checkout abandonment rates are rising.
A recent Forrester survey found that 88% of consumers have abandoned shopping carts, and named the top five reasons given by customers.
The top five reasons for cart abandonment were: