In a report from eMarketer there is a mixed bag of news for online sales from Q1. The study that was done by Forrester Research and Shop.org shows an overall increase in online sales of 11%. Nice number for sure considering the daily doom and gloom that seems to dominate the economic news of most days.
Digging into the findings just a bit reveals how that increase is not something that appears to be felt across the board. Overall, 58% of those using the online sales channel experienced an increase in sales. When you put it that way it seems to say that the increase may be more a result of some areas showing bigger increases which were offset other poor performers. The chart below reveals the weak spot.