According to the New York Times, Yahoo plans to announce today that they will be including video and images in their paid search ads. Traditionally, Yahoo’s main source of ad revenue came from display ads but the shift in that market had an effect on them in the 4th quarter of last year when display ad revenue was down 2% but search was up 11%.
We all know that Yahoo is looking for a piece of the pie that Google has at the parent’s table while Yahoo is left at the kid’s table looking for scraps regarding paid search revenue. This effort shows that there is still some fight in them. Will it work? Who knows these days.
Below is an example cited in the article for Pedigree dog food.