Let’s face it this holiday season is a pivotal one for all of us from a macro point of view. While many retailers will be focused on their individual bottom lines it will be important to look at how this whole ‘first weekend’ of the holiday shopping season plays out from start to finish with the latest entry, Cyber Monday, happening as you read this.
First the good news. Online sales for Black Friday were up 11% over last year according to comScore and the rest of November was an improvement over the prior year. Let’s remember, though, that last year’s holiday season was on the heels of “Bailout 1” and waiting for a new president to be inaugurated. In other words, last year sucked so any improvement over those numbers needs to be tempered.