I’ve decided that I really don’t need as many of you coming to Marketing Pilgrim each day.
In fact, I’ve decided to start charging for the content that we publish.
Oh, but I will still keep the advertisers’ money. They’ll just have to get used to the idea that we don’t have as many eyeballs viewing their ads.
And, lastly, I’m kicking out Google. Yeah, I don’t need it bringing any additional readers to the site. They just consume extra bandwidth.
Have I gone insane?
I haven’t–I’m not really doing any of the above–but media mogul Rupert Murdoch quite possibly has!
Speaking in an interview with his own Sky News Australia channel, Murdoch–whom I can never look at without thinking of Spitting Image–bluntly explained how he might ban Google from indexing his newspapers’ content: