In a recent Foresee Results survey of online shoppers, nearly a third said they used their mobile phone as part of a shopping trip. That means that 29% of these shoppers stood in a brick and mortar store, and pulled out their phone before deciding whether to make a purchase—which means that these retailers could be filling a significant gap.
Most of these mobile-enabled shoppers didn’t head straight for the retailer’s website:
- 72% ask someone about a product (though the survey doesn’t indicate whether this was via telephone, text message or Internet, eg Twitter)
- 40% send a picture of a product they might purchase
- 24% use the Internet to compare prices
- 15% use the Internet to read product reviews