The numbers are in according to one tracking firm, comScore, which tell us just how good, bad or indifferent this past holiday season was from an online perspective. With a 4 % increase over last year I wouldn’t say good or bad and maybe not even indifferent. How about we’ll just take it because let’s face it, the economy still sucks.
The data covers the entire November through December time frame. There were some contributing factors that lent to the overall numbers being in the black. Here are some comScore observations.