They say it’s for my own good. That they’re helping me weed through the clutter so I can get the best item for the best price. But frankly, I’d rather wade through an extra page of listings than have a computer decide what I should buy.
McCann Truth Central’s “Truth About Shopping” says that consumers are getting tired of being treated as part of an algorithm. Which is not to say they don’t like personalized service. The difference falls somewhere between personal and personalization.