Marketing Pilgrim's "Shopping" Channel

Sponsor Marketing Pilgrim's Shopping Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Back-to-school time is . . . here?

The kids are barely out of school for the summer which means its time to start planning your back-to-school campaigns.

Facebook says that back-to-school chatter begins in July, so that gives you about a month and a half to put together a strategic plan. Here are some facts that might help:

Back to School

Side note: no insult intended to the young model in the red shirt but there’s something very menacing about this image. . don’t you think? Pigtail girl is texting with her friend on the back of the buss while red shirt pretends to be a part of her life by voyeuristicly reading over her shoulder. . .

Back to the facts:

On Facebook in the US,

This is how 60% of millennial women learn about fashion brands. . . .

Punchtab millennial genderOnline advertising, blog content, social media posts — there are so many ways to reach the fashion buying audience. How do 60% of millennial women learn about fashion brands? From direct contact with other people who are wearing it or talking about it.

According to Punchtab, the omni-channel engagement and insights platform, only 20% of millennial women and 10% of millennial men learn about brands via a social channel. (Haven’t we sung this song before?)

34% of millennial women and 29% of millennial men say they read articles online to learn about new brands.

Not such good numbers but don’t give up the fight.

Punchtab says that once they hear about a brand from friends, 80% of millennials will go to an online shopping site to check out your product. 58% will go to your company website for more information.

New Facebook Audience Insights gives you a look into the lives of your customers

facebook audience insights“Know thy enemy and know yourself; in a hundred battles, you will never be defeated.”

I’m sure Sun Tzu didn’t have social media marketing in mind when he said that but it sure is true . . . well, it’s true if you substitute the word “customer” for enemy.

Do you know your customer as well as you know yourself? Facebook has a new tool that can help you if you don’t and might surprise you if you think you do.

The new Audience Insights tool will show you what your target customer loves to do, watch, buy and how they spend their free time. It’s an intriguing look at not only your customer pool but how that pool stacks up against Facebook users as a whole.

8 out of 10 shoppers prefer digital help over human interaction

mWk3yeW - android - rgbstockI’m not one of those people that worries about robots taking over the world or that our increasing reliance on digital has made us skittish about human interaction. Wait. . . maybe that last part. . . you have to admit, customer service isn’t what it used to be.

In the 1950’s, a man wearing a suit and tie would greet you at the door of the appliance store then walk you through the features of every model on the floor. He’d find out how many kids you have and how many loads of laundry you do in a week and an hour later he’d write up a bill of sale for the perfect washing machine.

Small business owners shift attention from acquisition to retention

Bia Kelsey Retention ReportMore than half of small businesses get more than half of their annual revenue from repeat customers. So while it’s true that all businesses need to continuously find new customers, keeping the ones you have is becoming even more important.

According to a new report by Manta and BIA/Kelsey called “Achieving Big Customer Loyalty in a Small Business World“, a large number of small businesses are now spending half of their time and budget on their current customers. This represents a big shift in thinking but it’s a logical step in this tightfisted economy.

It can cost ten times more to find a new customer than keep a current one engaged. It’s also easier. . . if you make good use of available tools. Simply communicating with customers on a regular basis by email or through social media is a good start.

New survey shows shortened path to purchase

need for speed 1My world was rocked recently by a shopping revelation – 9 times out of 10, it’s easier to buy what I want online than to go to a store. I fought the concept because I actually enjoy shopping but I realize that when it comes to mundane things that I need likes sheets and printer ink and new shoes for my son – shopping online is simpler and faster. Why faster? Because the note to “buy shoes” will sit on my desk for a week before I get myself over to Walmart. In that amount of time I could have had them delivered. And now that I have Amazon Prime, there’s almost nothing I can’t have within 2 days of ordering it.

Pinterest Encourages Shoppers with New Gift Feed

Here are a few facts about Pinterest and eCommerce:

  • 47% of US online shoppers say they bought something as a direct result of a Pinterest recommendation.
  • Buyers who came from Pinterest are 10% more likely to complete the transaction compared to those coming in from any other social media site.
  • The average order value from a Pinterest shopper is around $100. Facebook is closer to $50.

Clearly, shoppers love Pinterest and vice versa and now Pinterest is making it even easier for you to sell and them to buy.

Gifts on Pinterest

This is the new Gifts feed. It shows only Product Pins. These are the pins that have ecommerce details such as price and where to buy. Product Pins also include those tiny logo icons you see just under the photo. The trained eye can now scan a page and pick out all the cool Etsy items at a glance! (And it’s a great branding perk for your business)