It’s taken many years and lots of proclamations from the Internet industry that it has taken over shopping (which it hasn’t by any stretch of the imagination but it’s great PR hype, isn’t it?) but the world of traditional brick and mortar retailers is giving in just a little.
How? They are setting up labs in the Silicon Valley area to be closer to the innovation so they don’t get left behind. The Associated Press reports
Software engineers wearing jeans and flip flops test the latest smartphone apps. Walls and windows double as whiteboards where ideas are jotted down. And a mini basketball net is in the center of it all.
At first glance, this workplace resembles any Silicon Valley startup. There’s just one exception: Target’s trademark red bulls-eye at the entrance.