There are 86 million Millennials (age 18-34) in the US and they have money to spend this holiday season. Only trouble is, traditional holiday advertising doesn’t work for this group, so if you want to reach them, you’re going to have to go mobile.
Campaigner, an email marketing company, surveyed a whole bunch of consumers then dug out all of the responses that came from Millennials and put that info into a jazzy infographic.
For those who prefer words to pictures, I’ll summarize the results.
It begins with mobile:
67% of all millennials check email on their mobile phone.
When you look only at mobile device owners, that’s 9 out of 10.
Here’s the good news / bad news: