You would think that Millennials, those born between early 1980 and early 2000, would consistently turn to the internet for all of their couponing needs. After all, digital and printable coupons are plentiful – so why pay for a newspaper you’re not going to read?
But according to the Sixth Annual RedPlum Purse String Survey, 51 percent of millennials chose newspapers as their number one source for coupons and deals. Other print sources include:
- 33 percent from the mail
- 21 percent from retail circulars
- 20 percent from coupon books
45% of millennials said they’re likely to give or send physical coupons to friends and family.
Looks like paper is still going strong.