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New Report Shows Social Media Leads to Coupon Searches

Today, I am Old Mother Hubbard – my cupboard is bare. That means I must make a trip to the grocery store and since I’ve been well-trained by the two chains I visit, I’ll first visit the web to add digital coupons to my loyalty card. I do it so automatically anymore that I forget how new this concept is. A year ago, I was heading to the store with a fist full of not-so-carefully cut bits of paper. Now I click and go.

The newly released Valassis Shopper Marketing Report shows that digital couponing is a growing trend, especially with Millennials. 40% of shoppers surveyed said their coupon usage has increased over the past year. 24% said that their use of a smartphone to get deals has also increased.

New Study Says Real Men Do Shop for Laundry Detergent

Defy Male Shopper PercentsHere’s a business idea, a grocery store aimed specifically at men. Sound crazy? Maybe not. According to Defy Media’s 2nd annual Acumen Report: Brand New Man 65% of men are the primary shoppers for several household product categories. And here’s a well-kept secret, 67% say they actually enjoy shopping for the family.

I’m one of those rare animals that actually enjoys grocery shopping, so I get it. It can be very relaxing and freeing and if you’re a dad, it feels good to choose the products that are right for your family.

The report clearly shows that the modern man is less interested in being the bread-winner as he is about being the bread buyer or even baker!

Loyalty Program Members Say they Shop More, Spend More and Share More

vonscardI have to go grocery shopping today and I have a choice of two store with loyalty programs. One is going to give me .20 a gallon off gas at my preferred gas station. I need gas. Guess which store is getting my business today.

There’s nothing subtle about loyalty programs. According to a new report from Forrester 71% of consumers belong to at least 1 program but the average consumer belongs to eight. It’s the next number that hits home:

48% of adults cite customer loyalty programs as a top motivator for interacting with brands that they like.

Philips Tests a GPS System for Your Shopping Cart

Phillips lightfoods appLooking for salsa?

In 3 feet, turn left. In 2 feet turn left. In 2 feet make a U-turn. Arriving at destination on your right.

Phillips is working on a smart lighting system for stores that will help consumers locate what they need while gathering all sorts of shopper intel. Apple has been testing a similar concept with their iBeacon system which detects consumers as they move past a display. The system can send out a coupon or a recipe or other related information to encourage the consumer to stop and shop.

Phillips’ system takes that concept to a new level by placing those sensors in the ceiling lights giving the system an overview of shoppers as they move around the store. (The image of a mouse in a maze comes to mind.)

True Fashionistas Spend More When Shopping Mobile and Other NY Fashion Week Facts

Katherine Lande snowRalph Lauren, Tory Burch, Vera Wang, Marc Jacobs – forget it! No one put on a bigger show for New York Fashion Week than Mother Nature. Her all-white line was called Cold Hands – Wet Feet and it featured crisp lines, a slight sparkle and intricate lacework.

Unfortunately, most Fashion Week visitors had a negative response to the showing but like good New Yorkers they put rubber boots on over their Christian Louboutin pumps and forged on. Why? Because fashion will not be stopped and that’s why a smartphone is the fashionistas most important style accessory.

A new infographic from Millennial Media shows that 76% of those attending the four major fashion weeks (New York, Paris, London and Milan) were highly engaged with their mobile phone. Only 14% brought a tablet along and even fewer used a different type of mobile device.

57 Percent of DIYers Turn to Online Videos for Help and Inspiration

BURST MEDIA INFOGRAPHICVideo is a great marketing tool for almost everyone but if you’re in the home improvement industry, it’s a must. From hardware to housewares, more than half of the people surveyed by BurstMedia said they turn to online video for help and inspiration.

It all begins with good intentions. 1 in three said they plan to upgrade or redecorate their homes in the first part of 2014. Top projects for home owners include bathroom re-dos and landscaping. Renters will be concentrating giving their bedrooms and living room a fresh, new look.

Online Inspiration

Though most people (44%) said inspiration comes from their own imagination, up to 35% said they go online for ideas.

  • 60.7% of women—vs. 50.6% of men—say they turn to general home/DIY sites for redecorating and/or updating ideas and inspiration.

The Tablet Experience: Survey Says More Desktop, Less Smartphone

usablenet tablet browsingI’m going to say this one more time: a tablet is NOT an overgrown smartphone. An iPhone app with a 2X option is not the answer. A mobile site that expands to fill the bigger screen is not the answer. As a matter of fact, a survey from Usablenet says that thinking Smartphone –> Tablet is just wrong, wrong, wrong. The people they surveyed said online sellers and content providers would be better off going from Desktop —> Tablet, creating a similar or identical experience on both devices.

When asked what matters most, a combined 60% of respondents wanted their tablet experience to be the same or nearly the same as their desktop experience.