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In 2014 Shopper Plan to Make More And Spend More, Especially Online

mgrJHtWA new survey by RetailMeNot shows that 62% of consumers used credit cards to pay for their holiday gifts. That means they’re rolling into 2014 in debt. But fear not retailers, this doesn’t mean they’re done shopping. 68% of consumers said they expect to make more money this year and many of them will be spending that extra cash online.

Best news: Almost 4 in 10 people described themselves as spenders, not savers.

The overwhelming majority (87%) said they plan to shop the same or more in 2014 than they did in 2013. 26% plan to shop more but to afford everything they want, they’re looking for even more discounts.

Consumers are particularly interested in holiday-themed sales. Black Friday and Cyber Monday top the list, but there are other holidays that impact their buying habits including:

Survey Shows 48 Percent Increase in Use of Retail-Branded Shopping Apps

baynote branded appsIn the kitchen, I try not to buy tools that only have one purpose but on my iPhone, it’s a different story. I’ve tried those multi-brand shopping apps that offer me deals and points for checkins. But when it comes to deals from the three places I shop the most, it’s a dedicated app for me. And a lot of others.

According to the 4th Annual Holiday Online Shopping Survey from Baynote, retail-branded app usage is up 48% over the 2012 holiday season.

They surveyed 1,000 online holiday shoppers and 34% said they had made a purchase on a retail-branded app.

Deal Seeker Study Says Too Many Discounts Can Be Bad for Business

mVHGkx8“Would you like 20% off your order today?”

“No, thank you. I’d rather pay full price.”

Sounds silly when you say it that way, but as Experian points out in their new study, a good deal can sometimes be a bad thing.

There are two major issues – first is the perpetual deal. Deal days like Black Friday aren’t special anymore, which leaves consumers worried that tomorrow’s deal might be better than today’s deal, so they hold off buying.

Then there’s the point of sale deal – “these are buy one, get one 50% off. Do you want to go back and get another?” Sure I do, but I was ready to check out and go and now I have to get out of line and start over because I feel stupid leaving a deal on the table. Thanks retailer – your deal just made me feel bad.

How Accepting Bitcoins Could Help or Hurt Your Business

Bitcoin SignDo you know what Bitcoins are? Before today, I thought I did but I was wrong. My mission to understand this new form of virtual currency started with an article on Bloomberg called “Bitcoin Buys Burgers to Beer as Shoppers Go Virtual.

I had always assumed that Bitcoin was like Paypal. You put real currency into an account so that you can use it to buy things easily. It’s like an ATM card with a Mastercard or Visa logo. Only, it’s not.

Bitcoin is actually an entirely separate form of currency. It’s the digital equivalent of using Monopoly money to pay for your meal. It’s not minted or backed by any one country. And though we need to compare it to our native currency just to keep our brains on straight, it actually has no relationship to almighty dollar. . .or the Euro or the British Pound.

M&M’s Versus Eminem and Other Odd Amazon Sales Facts

mandmIf you had a single plain M&M for each Eminem album purchased on the Amazon MP3 Store over the holidays, you’d have nearly 100 lbs. of candy-coated chocolate.

That’s just one of the interesting and weird facts Amazon put forth this morning in their post-holiday wrap-up press release.

Mostly, it’s a self-congratulatory list, which is okay because they have plenty to be proud of. I mean, they single-handedly revolutionized the online retail business, setting the bar way out of reach for the rest of us small fish but. . . I’m not bitter because they sell TV on DVD box sets at unbelievably low prices.

We begin with business:

      • On Cyber Monday, customers ordered more than 36.8 million items worldwide, which is a record-breaking 426 items per second.

Delayed Deliveries and Sluggish Sales Make it a Not So Merry Christmas for Retailers

fedex SantaI was expecting one last gift to show up before Christmas but it didn’t get here. No big deal. I ordered the item late on Amazon and I wasn’t sure it would arrive. Besides, we had more than enough under the tree, so it will be a nice surprise for my son a week from now when all the excitement is over.

79 Percent of Consumers Will Still be Shopping on December 26

opF6XRiWe’re headed into the final weekend before Christmas which means cash registers – both virtual and physical – will be ringing and ringing like joyous holiday bells. eCommerce sellers will see the slow down first as only a small percentage of consumers will be fork over the fee for overnight delivery. Then, they’ll be forced back into the brick and mortar stores, a few of which will be open on Christmas Day.

There will be 24 hours of silence, then the shopping will begin again. RetailMeNot says that 79% of consumers plan to go shopping after the holidays. Almost half of the consumers surveyed say they’ll probably be returning gifts then using the money to buy something they actually want.