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Cross-Border Online Shopping: The Multi-Billion Dollar Oppourtunity

If you were an entrepreneur in the 15th Century, you would probably be a spice trader. These fellows hawked their barrels of cinnamon, cardamon and turmeric all over the globe in return for gold and native goods. (Which they’d then turn around and resell in their homeland as precious, foreign treasures.) They understood the value of taking an item commonly found in one country and selling it in another. They were only trying to make a buck, but the traders of the Spice Routes inadvertently helped the spread of culture, language and some amazing food.

Paypal just released a new report for Nielsen that looks at today’s cross-border selling as a modern version of the old Spice Routes – bringing culture and commerce to all parts of the globe.

Black Friday in July? Target Destroys the Meaning of ‘Special’

black friday JulyI woke up this morning to a very disturbing Target ad in my email.

According to the pop-loving retailer, today is Black Friday. For a moment I wondered if I’d undergone some bizarre, Rip Van Winkle experience. I know I haven’t been sleeping well, so maybe my body finally gave up and pulled me down to sleep for 4 months.

I knew that couldn’t be true because after four months, my email inbox would have a lot more than 50 new messages. No, the only reasonable explanation was that Target was trying to trick me into thinking that today was special. Friday after Thanksgiving special. Start of the holiday season special.

I’m not buying it. It’s July and it’s hot and sticky and last week there were fireworks in the sky. This is no time for a Black Friday sale.

Majority of Consumers Plan to Go Back to the Store for Back-to-School

1110956_pencilsThe average person divides the year into four seasons – winter, summer, spring and fall. But for retailers, the seasons are defined by the highpoints in the shopping cycle. Mother’s Day is over, as is 4th of July and that means it’s time for back-to-school.

Last year, consumers spent a total of $84 billion over seven weeks. This year, because unemployment is down and consumer sentiment is up, everyone is expecting to see an increase of around 4%.

Offers.com just published the results of their back-to-school survey and there was some good news and bad news.

First, they asked parents of school-aged children to estimate their total spend.

  • 21% will spend $1-$100
  • 22% will spend $101-$200
  • 21% will spend $201-$300
  • 8% will spend $301-$400

Study Looks at Why Most Consumers Still Won’t Buy Their Bananas Online

996981_clermont_ferrand_indoor_marketIt’s Wednesday. That means that as soon as I’ve finished this post, I’m in the car and on my way to pick up this week’s farm basket.

I belong to a CSA called Abundant Harvest Organics. Each week, the fine farmers fill my crate with a variety of just-picked fruits and vegetables then a truck delivers my crate to a local flower shop where I go to pick it up. Usually, while I’m out and about, I stop at the local grocery store to pick up ingredients to turn my fresh goodies into meals. The entire process takes a couple of hours and though I do like to grocery shop, I always come home feeling stressed about the time away from the computer.

New Study Shows Cultural Impact on Shopping Habits

It may be a small world but according to a new study by Nielsen shopping habits vary widely depending on your country of origin. Why is this important? Because to succeed in business these days, you need to move beyond borders, so keep these cultural variances in mind when promoting your company to folks on the other side of the world.

Deal Sensitivity

Everyone loves a bargain but in some countries the lack of a deal can be a deal breaker.

nielsen global shopping habits 1

Study: Search and Email Trump Social for Online Selling

Let the debate begin. Just from the title of this post social media experts and gurus are climbing off the mountaintop to defend the viability of social media as a real sales tool.

Relax folks. It’s only one study but its findings are very interesting. The study was conducted by Custora which describes its service as a predictive analytics platform for e-commerce marketing teams. Wired shared the results and the chart below should be plenty to feed on initially.

custora_1-660x438

What should you take away from this data? Here is what Wired’s Marcus Wohlsen offered

42 Percent of Millennial Moms Feel Overlooked by Marketers [Infographic]

One in five moms is a millennial mom, born between the years of 1978 and 1994. These young women represent the next big wave of family-oriented consumers but 42% of them say that they’re being overlooked by marketers. That means that marketers are missing out on a very influential demographic.

According to a new study by Weber Shandwick, millennial moms are more connected than the average mom. They also have a much greater tendency to share information and their opinion.

millennial moms influence

As you can see from this infographic slice, the difference between millennials and the total mom population is significant.

55% of millennial moms say their friends frequently ask them for advice versus 39% from total moms.