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Men Go Mobile in a Big Way this Holiday Season

It’s that time of year when hundreds of holiday shopping surveys and infographics are released into the wild, wild, web. It’s quite a sight – so many numbers and percents in a wide variety of colors and sizes. We can’t spend time with all of them, but in the coming weeks, we’ll take a closer look at a few of them in the hope that you’ll find an inspirational nugget to inspire you during this competitive season.

Today, we have the Burst Media “Spending Season 2013″ infographic. This one is simple and clean. Nothing special graphics wise but there’s a particular segment that caught our eye:

burst media mobile shoppers 2013

Mobile Users Plan Plenty of Game Time While Shopping for the Holidays

game playing this seasonYou know what they say, all shopping and no play makes Jack a prime target for marketers. But this holiday season, Tapjoy says marketers should combine both shopping and play for an even bigger payday.

First, let’s be clear about who came up with these numbers. Tapjoy’s business is mobile, in-game advertising, so keep that in mind as you view their results. (Not saying they’re not legit results. . . just want to be clear.)

They¬† conducted a survey on their platform to find out more about mobile holiday shopping habits. It’s interesting to note that 62% of the respondents were male.

Even though men are traditionally known as last minute shoppers, almost three quarters of the respondents said they’d begin shopping before December 1. With Hanukkah coming in November this year, we should see an earlier than usual spike in holiday shopping.

Holiday Survey Shows Good Customer Service Equals Repeat Business

Tis the seasonIt’s November 1st! So let’s kick off this holiday shopping season with a jolly infographic from PriceGrabber.

For their Winter Holiday Shopping Survey, PriceGrabber asked 2,887 US online shopping consumers about their plans for the next few weeks. The most significant piece of data to come out of the survey is this:

69% of consumers plan to shop at the same retailers as they did last year.

When asked why, 70% said they would remain loyal to certain retailers because of good customer service.

This is significant because customer service is the one area where a smaller retailer has a chance of beating the big boys. Small retailers can’t slash prices to match Walmart. They certainly can’t price competitively and still offer free shipping. And they can’t beat the selection at Amazon. But they can go above and beyond to make sure their customers find great gifts without a lot of effort.

The Cost of a Happy Halloween

halloween decorLast night I went to Michael’s Arts and Crafts and was surprised to find all of their Halloween items were on sale for at least 40% off. I snagged a couple of neat Halloween baking ramekins for only $1 each while I pondered their retail strategy. I understand that no one buys Halloween goods at full price after October 31 and I understand the need to clear the shelves for the Christmas goods, but it still seems early to have such a drastic sale.

I know Halloween is a big money-maker for costume and candy companies, so I dug out some stats on spooky spending and here’s what I found.

158 million consumers will participate in Halloween activities, slightly less than the survey high of 170 million people last year. (NRF)

This Holiday Season, the Internet is the Number One Place to Shop

For the first time in the history of the Deloitte Annual Holiday Survey, the internet came out on top as the place to shop for the holidays.

In prior years, discount / value department stores reigned supreme, but this year they fell 7% to the number two spot.

delloitte holiday 2013


Note that shoppers will hit an average of 4.5 different venues before settling in for a long winter’s nap with a total buying power of $421. Last year, the average shopper only spent $386 on holiday gifts.¬† One word of caution here. This survey was conducted in mid-September so it’s possible – maybe even likely – that the recent government shut down could eat into this rise in spending.

Luxury Buyers Judge a Package by its Cover [Infographic]

Think about the last thing you bought online. What did it look like when it arrived at your door? Was it in a box built to fit the item exactly? Was it a piece of clothing stuffed into a flexi-envelope? And what did it look like when you opened it? Was there a note? Was it damaged? Most importantly, did the presentation make you want to buy from this company again?

Wrap & Send surveyed shoppers who make more than $75,000 a year and found that package presentation was extremely important.

luxury packaging

Even allowing for the fact that the survey was conducted by a company who sells expertise wrapping and shipping – I believe this is a factor online sellers should be thinking about.

eBay Solidifies eCommerce Position with a Local Mobile Push

ebay nowWhen eBay launched as a marketplace for one-offs and collectibles, people thought it would fizzle as fast as a dud firework. Eighteen years later, they site has grown to be a major force in the eCommerce world. Still, stocks fell 6% today after the company predicted a sluggish holiday season due in part to that nasty old government shutdown.

Fear not – eBay shall bounce back (and soon I hope because my eBay sales are suffering!) Check out these numbers from yesterday’s conference call:

  • 137 million active accounts globally
  • In Q3, eBay’s core Gross Merchandise Volume grew 12% over the prior year.
  • 2.4 million new users acquired through mobile in Q3.
  • Fixed-priced listings accounted for 71% of GMV globally and more than half of all U.S. transactions shipped free in Q3. (There’s that free shipping thing! Customers love it.)