It would seem like there’s always the same number of shopping days between Thanksgiving and Christmas, but it simply isn’t so. In 2012, we celebrated the mighty turkey on November 22, giving shoppers and sellers a full 31 days of shopping before Santa began shimming down chimneys in the US.
This year, Thanksgiving falls on November 28 which drops the shopping period to only 25 days. That’s a tough break for small stores that need every hour of holiday sales time in order to make their year.
Also, because of the way the calendar swings, there will only be 4 shopping weekends instead of five this year. That’s another huge blow, since weekends are the golden days for retailers.