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17% of Ecommerce Merchants Don’t Know if They’re Optimized for Mobile

683316_mobile_communicationsI think every business should have a website. Small, big, brick and mortar retail, cafe or hair salon – the web is where people go to find you when they want something. Websites are inexpensive and easy to build so there’s no excuse for not having at least a single page with a map, hours and an explanation of what you do.

Next, you have to think mobile. Yesterday, I desperately wanted a cheesesteak but an errand took me to the other side of town from my local Philly’s Best. I knew it was a franchise, so I took out my phone and looked it up. Sure enough, there was another location just a few blocks away. I got my cheesesteak and that franchise owner got a new customer.

More than Half of All Showroomers End Up Buying at Amazon

Unless you’re buying a puppy or a car, it’s kind of hard to beat Amazon, isn’t it? If you want it, you can find it there and usually it’s cheaper than buying it anywhere else. You can even buy used media items and save even more money! So it’s no surprise that 57% of showroomers ended up shopping at Amazon.

Let’s dig into this chart from a recent Harris Poll.

They asked showroomers: “which online retailer do you most frequently purchase from after visiting a brick and mortar store?”

showrooming table

Looking at the left side of this chart, there’s no competition. Literally.  The right side of the chart intrigues me but I’m not sure I’m reading it right.

  • 66% of Best Buy showroomers ended up buying from Amazon. Yes?

What Do Women Want? A New Survey Claims to Know the Answer

ginger surveyWhen asked what it is they want out of life, women say they want it all. They want a career and family, they want technology but also time to disconnect. They want quality goods but don’t want to pay more to get them. They want to have fun but they also want financial stability.

Women want it all. . . but since most of us can’t have it that way, we’ve learned to fight one or two battles at a time.

According to Ginger Consulting’s fifth annual “What Women Want” survey, women are responsible for or influence $7 trillion in purchases in the US. They’re responsible for 85% of products and services, 60% of automobile purchases and even 40% of stock purchases.  To put it simply, these are people you want on your side.

Target’s New Cartwheel Takes the Long Way Around to Digital Couponing

cartwheel collectionsTarget recently launched a new digital coupon app called Cartwheel that is supposed to make shopping more social. It begins with a great idea; personalized digital coupons but from there, the wheel gets a little wobbly.

Here’s how it works. First, you have to log on to the Cartwheel site and sign-up using your Facebook login.  You must have a Facebook account to use the program and that seems like an unnecessary hurdle. The point is to get more people to shop at Target, right? But if I don’t want to give you access to my Facebook account, then I’m out. Hmmm. . .

Shoppers Who Use Mobile In-Store, Spend More [Infographic]

Consumers like to use their smartphones when shopping to find more information or get a better deal. That’s not new news. I know. But every time I see a new study and / or infographic it gets me thinking and that gets me writing. Here’s what started the fire today — a new post from Google’s Think Insights.

Here’s the top half of the infographic.

google buy more

79% of smartphone owners are ‘smartphone shoppers.’ Got that. 84% use their phone while they’re shopping in-store. Got that. Now, take a look at the categories. Nearly every smartphone shopper uses their phone when shopping for appliances. Brick and mortar owners complain about showrooming, but in this case, I say it’s their own fault.

52 Percent of Customers Have Taken Their Business Elsewhere: But Why?

customers are pickyIf you didn’t have a competitor in this world, you could afford to be out of stock, leave broken links on your website and provide poor customer service. But here’s the thing — 95% of the time customers do have another option. They can type a new web address, drive down the street, or switch service providers (what a pain, but we’ll do it!).

Redwood Software conducted a survey to find out what it is that makes consumers want to take their business elsewhere and it was the little things that added up to big problems.

The one thing that irks customers more than anything else (61%) is having to repeat personal information to a human on the phone after dealing with an automated machine. As far as I’m concerned, that machine is a big part of the problem in the first place. Instead of helping people move through the queue faster, all it does is aggravate. (Human! Operator! Person! Help!)

Will the Internet Sales Tax Bill Help or Hurt the Small Business Retailer?

585040_business_buttonsPresident Obama on Monday, said that the proposed Marketplace Fairness Act, which would require online retailers to collect sales tax, “will level the playing field for local small business retailers that are in competition every day with large out-of-state online companies.”

Far be it for me to disagree with the President, but I don’t see it.

Let’s take this step-by-step. Brick and mortar stores say they’re going out of business because people are choosing to buy online instead of in their store. I believe this is true. I don’t think it’s a stretch to say that Amazon helped put Borders out of business.