Marketing Pilgrim's "Shopping" Channel

Sponsor Marketing Pilgrim's Shopping Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

2013 Holiday Shopping Season is Shorter and Starts Sooner. Are You Ready?

festive-418192-mIt would seem like there’s always the same number of shopping days between Thanksgiving and Christmas, but it simply isn’t so. In 2012, we celebrated the mighty turkey on November 22, giving shoppers and sellers a full 31 days of shopping before Santa began shimming down chimneys in the US.

This year, Thanksgiving falls on November 28 which drops the shopping period to only 25 days. That’s a tough break for small stores that need every hour of holiday sales time in order to make their year.

Also, because of the way the calendar swings, there will only be 4 shopping weekends instead of five this year. That’s another huge blow, since weekends are the golden days for retailers.

Computer Savvy Millennials Still Turn to the Newspaper for Their Coupons

VALASSIS PURSE STRING SURVEYYou would think that Millennials, those born between early 1980 and early 2000, would consistently turn to the internet for all of their couponing needs. After all, digital and printable coupons are plentiful – so why pay for a newspaper you’re not going to read?

But according to the Sixth Annual RedPlum Purse String Survey, 51 percent of millennials chose newspapers as their number one source for coupons and deals. Other print sources include:

  •     33 percent from the mail
  •     21 percent from retail circulars
  •     20 percent from coupon books

45% of millennials said they’re likely to give or send physical coupons to friends and family.

Looks like paper is still going strong.

Get Ready for the Tweet and Shop Twitter of Tomorrow

twitter logoTwitter is making major strides toward becoming an ecommerce powerhouse as they hired their first Head of Commerce, Nathan Hubbard. Hubbard is the former CEO of Ticketmaster and he is now charged with turning Twitter into an ecommerce player. Bloomberg reports

“We’re going to go to people who have stuff to sell and help them use Twitter to sell it more effectively,” Hubbard said in an interview. “One of the hallmarks of Twitter’s entire approach has been partnering. We’re going to take the same approach with owners of physical and digital goods.”

That’s all well and good but it was the next line in the Bloomberg article that really got my attention.

Hubbard, a Princeton University graduate with a masters in business administration from Stanford University, was formerly a touring and recording artist, and has released five albums.

Back-to-School Survey Shows Most Shoppers Go Mobile from Home

Yes, I’m here with another back-to-school survey. This one is from PriceGrabber and when you boil it down, it’s says the usual – parents are looking online for deals and they really like Facebook. But there’s a box on the accompanying infographic that I’d like to discuss.


Let’s get a few facts straight first. PriceGrabber surveyed 1,937 US online shopping consumers for this report. Important word – online. They didn’t call people without computers to find out how they plan to back-to-school shop, so obviously this report skews high on the e-commerce side.

I’m okay with that because I think the numbers are still good. Here’s why: check out the honest answer in the lower right corner.

Will buyers use their smartphones to shop in 2013?

CafePress Moves Forward with New Social Commerce Tools and Smart Product Engine

cafepressWhen you create a product, you have to dump a ton of money into the start-up costs. Since you have to factor the costs for the original design, the printing screens, etc over the cost of the entire run, the item cost goes down as your quantity goes up. This is great for companies who sell their shirts at Hot Topic but not so good for the gal who wants to make 10 shirts for the family reunion.

Enter CafePress. They went online in 1999 as a viable option for small runs. They had the technology to turn out T-shirt, tote-bags and coffee mugs on demand at a high but not too high price. That made it the perfect printer for the Shiny Shoes Bowling League, Patty’s Preschool and the Miller family reunion.

Run an Online Store? There’s a Fifty Percent Chance Your Customer is On Mobile

mm mobile retailHere’s a crazy fact for Monday morning: The amount of time spent in retail content on smartphones has grown 385% since 2010 and combined, more time is now spent on smartphones and tablets than desktop.

Here’s the proof in blue, green and orange.

The numbers, and the graphic, both come from Millennial Media’s newest Mobile Intel Series report. This one is all about the retail sector and it’s full of interesting tidbits for online sellers.

For example, did you know that the mobile retail audience skews slightly male. Most are 18 – 44 (with 25 – 34 being the optimal age) and more than half have an income greater than $75,000.

When deciding whether or not to buy something via their smartphone, customers take several factors into consideration. I’ll bet you can guess which factor tops the list. . .

Amazon’s New Collections Feature Could Be a Hot Spot for Retailers

Amazon has quietly launched a new feature called Collections that asks users to create themed boards with their favorite products.  The end result is the usual, grid–style, graphics heavy page but with one big twist — these images lead the consumer right back to the Amazon shopping page where they can buy the item with one more click.

Amazon collections

TechCrunch says Amazon has been testing the program for awhile, that they even had bloggers test driving Collections earlier this year. Now, it looks like they’re ready for the big push because even I have a My Collections link under the Account tab when I log in.