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Facebook launches Atlas, the anti-Ello ad platform

Facebook Atlas Ad PlatformDid you feel the earth shift on its axis last week? No it wasn’t an earthquake. It was thousands of internet marketers, techies, and gurus all clamoring to gain access to the invite-only, “anti-Facebook” social network, Ello.

I was one of them–although I can assure you I didn’t inhale and only wanted an invite for ORM reasons. ;-)

Unfortunately, Ello was mostly a piece of junk. Sorry Ello, but your user interface is less than impressive.

Why the stampede? Because Ello made the bold claim that it would never sell its users info to advertisers. You’d think that might get the attention of Facebook, right?

It did. And the mega social network has today announced that it is doubling down on its ad targeting with the launch of Atlas.

Friday Roundup: LinkedIn gets chatty, Yahoo retirees and more

Beam me upAnother Friday is upon us and I have a few new tidbits to share. Grab your favorite beverage and let’s get to it:

LinkedIn Hooks up with WeChat

WeChat, the world’s fastest growing social app (says LinkedIn) now has LinkedIn baked-in. The messaging platform launched in China in 2011 and now has 600 million users (or less, depending on who you ask.) The app does appear to be very popular with users outside of the US and could be very handy if you’re doing business in China or India

When you hook your account up to WeChat you can pull over all your contacts with a few clicks and easily share your LinkedIn profile with people all over the world.

HootSuite Has Something to Crow About

Hey there! Pinterest’s new privacy policy allows marketers to target and track

Pinterest SampleIf you visit Pinterest today, you’ll find a notification banner at the top of the page.

“Hey there! On October 19, 2014, we’ll update our privacy policy to help make Promoted Pins more relevant. Here’s what’s new.

The link takes you to the updated policy and if you scroll up you’ll see the original policy but Pinterest doesn’t call out what’s different from one to the other. That’s not nice.

I compared the two docs and here’s what I found.

The first section of the privacy document is called “What information do we collect?”. Right now, all information is lumped together under two headings. In the new document, Pinterest gives partners and advertisers their own section.

3. Our partners and advertisers may share information with us

Grocery store study reveals Facebook fans are better customers

There’s always a lot of talk about how Facebook is good for brand awareness and it’s great for increasing traffic to an online site. But does maintaining a Facebook fan page actually lead to more revenue? For one specialty grocer, the answer is a huge YES.

Collective Bias asked Yeti Data to help them sift through the activities of 600,000+ loyalty card members of a fairly new, regional, 1 billion dollar specialty grocer. The Facebook page has 150,000 fans – I’m going to assume that not all fans are loyalty card members but it’s likely that a larger percentage of fans are.

They compared the shopping habits of the Facebook fans to that of all loyalty card members and the results were astounding starting with this:

Collective Bias Grocery Study

Holiday marketers choose social and data over mobile and shipping

1214648_92719053For their 2014 Holiday Retail Audit, eBay virtually sat down with 1,000 online retailers to find out how they’re preparing for the coming holiday season. Rather than keep you in suspense, I’ll tell you how it out turns out – instead of spending money on mobile and shipping, retailers are banking on data and social this holiday season.

Data:

Retailers said they were going to invest in tools to help them capture and analyze data in greater detail in three areas: social media (29 percent), email promotions (22 percent) and search engine optimization (12 percent).

They’re also looking at ways to capture in-store data so they can have a more meaningful conversation with customers. During the holiday season, speed is essential. If a customer abandons a cart, a retailer needs to be able to spot it, respond to it and send out an instant offer to reel that customer back in.

Google lets new users say ‘no thank you’ to Google+

No ThanksFor the past few years, Google+ has been building up the user numbers the easy way – by requiring people to have an account if they want to use Gmail, YouTube or other Google service. It’s been an issue for many, especially when they hooked their wagon to YouTube and forced people to use their real names on their video uploads.

People yelled and Google backed off, a little, but now it looks like they’ve taken a big step back. Larry Kim of The Wordstream Blog, discovered a change in the way Google is doing business. Now, when you create a new Gmail account, you no longer have to open a matching Google+ profile as well.

Friday Social Round-up: Facebook Media, Pinterest Halloween and More

Facebook MediaIt’s Friday. Time for another round-up for stories that were too late or too small to digitally print. I hear the weekend calling my name, so let’s get to it.

Facebook Media

Facebook thinks celebrities can use some help getting started on Facebook, so they’ve created a new portal called Facebook Media. The portal is aimed at musicians, authors, actors and studios so when they talk about “fan” engagement they mean it in the truest sense of the word.

The site is filled with inspiring success stories from Game of Thrones, Donald Trump, and Stephen Amell (The Arrow) who wins the award for most authentic content written by a celeb.