Did you feel the earth shift on its axis last week? No it wasn’t an earthquake. It was thousands of internet marketers, techies, and gurus all clamoring to gain access to the invite-only, “anti-Facebook” social network, Ello.
I was one of them–although I can assure you I didn’t inhale and only wanted an invite for ORM reasons.
Unfortunately, Ello was mostly a piece of junk. Sorry Ello, but your user interface is less than impressive.
Why the stampede? Because Ello made the bold claim that it would never sell its users info to advertisers. You’d think that might get the attention of Facebook, right?
It did. And the mega social network has today announced that it is doubling down on its ad targeting with the launch of Atlas.