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Study shows mobile social users are more active and engaged

64% of online adults use a desktop or laptop to access social media at least once a week. That’s a nice number. A lot nicer than the 45% who use a smartphone or the 25% who use a tablet. But when talking about social media marketing,  the majority doesn’t always rule.

Forrester Research says, “The Social Users You Want To Reach Are On Mobile“.

According to this new study, social media users who connect through mobile are more engaged and more active.

Smartphone users log on to their Facebook app an average of 16 times a month and more than 4 times a day for a combined total of almost a half hour per user, per day.

Facebook improves mobile ad performance with device specific targeting

Facebook previously allowed advertisers to minimally target their ads to mobile device users. The options were limited–operating system and whether they were on wi-fi or not.

The social network has announced improved targeting–allowing advertisers to target say, a Google Nexus 10 with a minimum OS version of 3.0, who are on Wi-Fi, if they so wish.

Facebook Mobile Targeting

For marketers, the update allows you to fine tune your targeting for such variables as:

  • Only target advertisers using a device new enough to support your software.
  • If owners of an iPhone 5 spend more money with you, you can up your ad budget just for that device.
  • Target your ad creative to each type of device. E.g. show iPad users different screenshots to iPhone users.

The Facebook backlash? The rise of private online journals

Journalate LogoThis past week I launched Journalate, an online private journal.

I had two reasons for building Journalate. First, I wanted a place where I could share and review my thoughts, ideas, prayers, and rants from any device–without worrying that they would be seen by the wrong person. Journalate was built to be secure, encrypted and private.

Secondly, as someone that has watched reputations self-destruct because of something that should not have been posted publicly, I figure there was a need for something that let you get your ____ rant off your chest. A safe place to express your (dis)pleasure with the events in your life.

Save now, read later: Facebook adds bookmarking option to posts

The downside of Facebook’s popularity is that you’re hit with way more information than you can process in one sitting. This is especially bad news for marketers because even though I might like your product, I’m going to pass right by if I’m too busy to read your post when it pops.

Solution: Facebook Save

IntroducingSave

Save is Facebook’s version of what everyone else calls bookmarking. Save let’s you save posts to explore further when you have more time or when the time is more appropriate. Some posts will have a Save button at the bottom, otherwise you click the drop down arrow in the upper right corner and choose Save. It’s right above “I don’t want to see this” and “unfollow.”

F-commerce, T-commerce, P-commerce: Social media tries again

Facebook Buy ButtonWe’ve been working on ways to sell products from social media for awhile now and so far it hasn’t been much of a success. There have been a few short-term hits, like buying your friend a cup of Starbucks coffee on Twitter and Facebook’s Buy-a-Gift program. (Can that actually be called a success?)

Now, the top three social networks are trying again:

Facebook’s Call-To-Buy Button

Facebook is testing a new “click to buy” button as a call-to-action option on Facebook ads. Somehow this smart button allows the consumer to buy the item without leaving Facebook. Security worries? Facebook says they have that covered.

None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

Pinterest adds follow option for interests

One thing that has always bothered me about Pinterest is that you can search by keywords but you can’t follow keywords. If I’m interested in movie memorabilia – I can follower pinners who often pin movie memorabilia, or I can follow boards pinners set up that are all about movie memorabilia but I can’t follow all pins related to movie memorabilia.

In the near future, that could change.

Pinterest Interests

Pinterest just started rolling out Pinterest Interest filters, some of which come with their very own follow button.

It begins with high-level topics such as Hiking or Camping. You can choose to follow at this level or drill down to a more specific level such as Hiking –> Pacific Crest Trail.

Facebook releases new app for celebs only. Well, la-de-da

Facebook just released a new app from the Creative Labs division called Mentions. Anytime someone on Facebook mentions your name or brand, the app captures the post and adds it to your Mentions feed. From here, you can easily respond with a comment. You can also use the app to upload your own updates and run live meet-ups.

One thing. You have to be a celebrity in order to use it.

What?

 

Facebook Mentions

Mentions is currently only available for people with verified Pages in the US. We plan to roll out to more countries and verified Profiles in the coming months. If you are an admin of a verified Page, you can request access to Mentions directly. If you are a public figure, you can also download the iPhone app to request access.