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The most popular product on Pinterest is. . . .

The number one, most popular (Based on total number of repins, comments, and likes from the Top 100 brands in the 2014 IR 500) product on Pinterest is not a sexy pair of stiletto heels, a designer dress or diamond earrings. Nope.

According to an new infographic from Curalate, the most popular product on Pinterest is a cozy pair of camp socks from J. Crew. Really. If that was the $64,000 question today, I’d be going home a loser; socks!

Infographic_BlackFriday_Curalate_Topproducts

That’s followed by a slightly sparkly top by American Eagle and a military jacket from JC Penney. After that it’s mostly fashion and jewelry with an appearance by Urban Outfitters’ photo printer and a desk from Overstock.com.

Twitter moves one step closer to total T-commerce

Twitter offers instructionsWhat could be better than a hot cup of coca after a long, cold day of Black Friday shopping? I’ll tell you what, getting that cup of coca for less than everyone around you paid! That’s the American way. All you have to do is tap that new Twitter Offer from Cocabucks and it’s a done deal.

I am truly excited by this new advertising option because it combines two of my favorite things: Twitter and digital coupons.

Twitter Offers are digital deals shoppers apply directly to their credit card with a single click. This means shoppers have to register and store the card or cards they use on a regular basis with Twitter. That’s going to trigger security alarms for some people but as a nation, we’ll get over it. The digital wallet concept is slowly becoming more commonplace and we’re already used to storing card information with online sites we use frequently.

Friday Roundup: DM sharing on Twitter, a very merry Pinterest and more

Twitter TravelHello Friday followers, it’s time for another quick look at all those stories that were too small to print. The social networks keep tweaking their features and everyone is in the holiday spirit but whether it’ll be a good year or a so-so year depends on who you ask.

Let’s get to it starting with my favorite social network. . .

Twitter

Twitter’s been coming on strong lately and I like it. It’s as if they suddenly realized there was actual competition for second place and they knew they had to step it up if they didn’t want to lose out to Pinterest or Instagram.

Facebook celebrates an increase in users while cutting branded posts down again

good-news-bad-newsFacebook has good news and bad news. In short, the good news is that more people are visiting the site on a daily basis. In September 2014, there was an average of 864 million Daily Active Users (DAUs) which is an increase of 19% year-over-year.

Mobile is growing at an incredible rate. Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year. Super numbers.

The bad news is that they’re reducing the number of branded Pages posts that hit the average user feed, again. Facebook softens the blow by saying that this new culling will only impact spammers – which isn’t you, right? But I’m not so sure.

Three-quarters of millennials expect brands to be entertaining

Female_animal_trainer_and_leopardIf you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining?

In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane.

Evian’s crazy, roller skating babies video earned the company a spot in the Guinness Book of World Records as the most viewed online ad ever, accumulating more than 25 million views in just two months. When they made that, they knew it was funny and highly entertaining, and I’m sure they hoped it would be a huge hit, but I doubt they expected it to blow up the way it did.

Facebook takes another step backwards with a new Groups apps

Old School Chat RoomAbout seven years ago, Facebook convinced the denizens of the internet that it was not only safe to come out of the IRC chat rooms, it was actually a good thing. No more hiding behind fake names while you discuss a singular topic with a room full of people, half of whom are there just to annoy you. Facebook was a social network – a place to be yourself, show off your photos, reconnect with old friends and make new ones.

Seven years ago, Facebook convinced us that public was better than private but more and more it seems like they’re having a change of heart. Or maybe it’s us who have had the change of heart and Facebook is doing all they can to play along.

Why everything you’re doing to engage fans is wrong…in a single chart

When Forrester asked marketers to share the channels they use to keep in touch with their customers, Twitter, Facebook, and YouTube topped the list.

It looks like we’ve all gotten caught up in the social media marketing hype, because it turns out, that’s not where our most loyal customers prefer to engage with us. Take a look…

Customer Engagement

Boom!

Didn’t see that coming, did ya? You did? Well pin a rose on your nose, ‘cos you’re one of the smart ones. While the rest of us try to increase our Facebook engagement rates from zero point some’n percent, we should be focusing on the customer outreach we have on our own sites.