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To gain a customer’s trust; meet them on their preferred digital stomping ground

Trust MeTrust is the number one, most important factor in getting and maintaining a relationship with a customer. People have to believe that they’re going to get their money’s worth, that their personal information will be kept safe and that they’ll receive what they ordered in a timely manner. No problem for Amazon, Target or Disney but what if you’re Susie Woosy’s Sleepytime Toys or Fred’s Fish-o-rama? New businesses (by calendar date or simply new to this customer) have to earn that trust before the average customer hands over the credit card a second time, and a third.

A new survey from SDL says it takes two years before the average customer fully trusts a brand and five years before a customer commits to a “Greater than Average” spend.

The average CEO has 3.9k Twitter followers & 630 Facebook friends

With 80% of employees saying they would prefer to work for a “social” CEO, it’s no wonder that we’re expecting a 50% increase in socially connected leaders in the next five years!

social-CEO

(via MediaBistro)

Friday Round-up: CA protects reviewers and Facebook posts fade away

Another week is at an end and we’re that much closer to the holidays. Have you started shopping yet? Have you made your marketing plan yet? Yes, you’re supposed to have a plan. Before you do that, take a look at these quick hit stories from the past week.

Pinterest on Chrome

Pinterest for chrome

Chrome users can now choose to have a new Pinterest image show up every time they open a new tab. Pick from a variety of themes including Art, Sports, Gardening, Cute, Travel, Cats and more. But don’t get too excited – the images aren’t actually Pinterest pins. They’re specially chosen, high quality images from places like Artsy and National Geographic.

I think it would be cooler if the tabs showed a full page of random Pinterest pins, but that’s just me.

Are you a good ad or a bad ad? Facebook turns to crowdsourcing for the answer

All Facebook users have the ability to hide any ad that shows up in their News Feed. These hides become another factor in the great Facebook data chain that helps decide which ads to show in the future.

Now Facebook is taking that concept a step further by taking into consideration not just the hide but the reason for the hide. And that reason will help decide the fate of the ad across the entire network.

 

Facebook Ad ChoicesOn the surface, handing over the power to the people seems like a bad idea but for legit marketers, it’s actually a good thing.

Under the old system, a “hide” from an overwhelmed and overworked Facebook user could stop your ad from showing up on another potential customer’s News Feed. Under the new system, there’s a difference between “It’s not relevant to me” and “It’s offensive.”

Twitter tests the Buy Button with the group mostly likely to impulse buy

If you’d asked me last week, I would have said that a Buy Button on Twitter was doomed to failure from the start. Who is going to buy something with nothing but a picture and a price? I’ll tell you who – fans. Oh, Twitter, you’re so smart. This is why I’ve always liked you best.

Introducing the new (but they’re only testing. . . mind you. . . ) Twitter Buy Button.

Twitter Buy Now

When you see something you like in your feed, you click to expand the Tweet. Here you’ll see the price plus shipping, a short description and any size or color choices. Like it? Just click “Buy now”, fill in your shipping and credit card information and you’re done. No website visit, no registering and once you’ve added your information, Twitter will save it so you can buy going forward with one click.

Online marketing round-up: Verizon must pay, Enterprize gets a new name and more

Bundle of moneyFriday, Friday! Time for another round-up of interesting online marketing related articles and blog posts that didn’t make it on to Marketing Pilgrim during the week.

Bad Verizon, Bad

Verizon has agreed to pay a $7.4 million dollar fine for misuse of customer data. When you hear that, you probably think data breech or that they ignored customers’ wishes. But what they actually did was NOT give 2 million new customers a chance to opt-out of marketing offers within 5 days of signup.

Sounds kind of steep. It’s not like they used a customer’s credit card to charge a trip to the Bahamas. But the FCC is mad and that ain’t good. Going forward, Verizon will include an opt-out notice on every bill.

Which social media network drives the most ecommerce conversions. . .?

If you had to guess (and you do) which social media network drives the most ecommerce conversions, I’d guess that you’d say Facebook. Unless, of course, you’ve already seen this chart from the new “Myth-Busting Social Media Advertising” from AOL Platforms and Convertro.

The answer is (insert drumroll). . . .

YouTube!

But don’t hand over the rose bouquet just yet.

Convertro Social Media FunnelYouTube may have come out on top but it still didn’t make a very good showing with only 14%. Facebook came in second along with the much maligned Google+. How about that?