Facebook launches Atlas, the anti-Ello ad platform

Facebook Atlas Ad PlatformDid you feel the earth shift on its axis last week? No it wasn’t an earthquake. It was thousands of internet marketers, techies, and gurus all clamoring to gain access to the invite-only, “anti-Facebook” social network, Ello.

I was one of them–although I can assure you I didn’t inhale and only wanted an invite for ORM reasons. ;-)

Unfortunately, Ello was mostly a piece of junk. Sorry Ello, but your user interface is less than impressive.

Why the stampede? Because Ello made the bold claim that it would never sell its users info to advertisers. You’d think that might get the attention of Facebook, right?

It did. And the mega social network has today announced that it is doubling down on its ad targeting with the launch of Atlas.

Hey there! Pinterest’s new privacy policy allows marketers to target and track

Pinterest SampleIf you visit Pinterest today, you’ll find a notification banner at the top of the page.

“Hey there! On October 19, 2014, we’ll update our privacy policy to help make Promoted Pins more relevant. Here’s what’s new.

The link takes you to the updated policy and if you scroll up you’ll see the original policy but Pinterest doesn’t call out what’s different from one to the other. That’s not nice.

I compared the two docs and here’s what I found.

The first section of the privacy document is called “What information do we collect?”. Right now, all information is lumped together under two headings. In the new document, Pinterest gives partners and advertisers their own section.

3. Our partners and advertisers may share information with us

Which social media network drives the most ecommerce conversions. . .?

If you had to guess (and you do) which social media network drives the most ecommerce conversions, I’d guess that you’d say Facebook. Unless, of course, you’ve already seen this chart from the new “Myth-Busting Social Media Advertising” from AOL Platforms and Convertro.

The answer is (insert drumroll). . . .

YouTube!

But don’t hand over the rose bouquet just yet.

Convertro Social Media FunnelYouTube may have come out on top but it still didn’t make a very good showing with only 14%. Facebook came in second along with the much maligned Google+. How about that?

Facebook rolls out Event Ads. Are you going?

Facebook eventsDo you use Facebook Events to promote your business? Facebook says 30% of all events on the site were created by Pages (ie businesses) but that’s not a lot.

I’d guess that the majority of events are party invitations between friends and family. The Event tool is an easy way to pass around all the information a person would need to attend – time, date, address and a map. You can use it to collect RSVPs and answer questions. It’s a handy tool because almost everyone you know is on Facebook. . . right.

Twitter gears up to really ruin your timeline

Cash WhaleRemember when Twitter introduced the official retweet option and thousands of users vowed to start blocking anyone that caused a stranger to show up in their stream?* Well, they ain’t gonna like this update from Twitter either.

As spotted by Quartz, Twitter has quietly changed its help document, What’s a Twitter timeline?

“Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timelineThis means you will sometimes see Tweets from accounts you don’t followWe select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with itOur goal is to make your home timeline even more relevant and interesting.” (emphasis added)

Facebook launches cross-device tracking for Facebook ads

"The iOS family pile (2012)" by Blake Patterson Yesterday, we were talking about how email marketers tend to use open rates rather than revenue as a measure of success. Today, we’re moving over to social media marketers and their version of the same problem.

We’re living in a cross-device world. Susan uses her smartphone to skim Facebook while she’s waiting for her coffee. She sees an ad for a product but before she can buy, the barista calls her name. Phone goes in her purse and she’s off to work.

Later in the day, she remembers the ad (if the advertiser did a good job of branding), visits the store online and buys the item. The ad worked. But you wouldn’t know that for sure because you couldn’t link the two.

Guess what. Facebook says, they can link the two.

Social media may be hot, but marketers are spending more on these four channels [infographic]

I had to chuckle at this SEMPO infographic when I saw that “less than $1 million” was the lowest option polled for digital marketing spend. That would be like asking me how many push ups I do a day and giving me “less than 100″ as an option. I don’t do any, but I’ll be happy to check that box! ;-)

While many companies are likely spending way less than a million bucks on internet marketing, those that are coughing up the cash are not spending that much on social. In fact, despite the hype, paid search, SEO, email, and display ads are still beating the pants off Facebook and Twitter advertising.

Digital Marketing Budgeting Infographic