Facebook Plans to Pre-Screen New Video Ads for Watchability?

Whoa - mhBImMYImagine you’re driving down a highway and you see a sign that says “Coming Soon – But don’t worry.” You drive a little further and see a sign that says, “Coming Soon – But it’ll be quick.”

The next sign says “Coming Soon – But if you don’t like it we might remove it.” Finally, you reach a sign that says “It’s Here! Don’t Worry, It’s Safe.”

You’d be worried, wouldn’t you? All those cautious warnings. All those promises. It sounds suspicious so by the time you actually see the “thing” that was coming soon, you’re already predisposed to fear it.

That’s Facebook’s Premium Video Ad program.

Twitter Includes Promoted Accounts in Search

Twitter Promoted SearchWhile Gmail is working to make marketing messages less prominent, Twitter is going the opposite way. They’re now allowing Promoted Accounts to show up as a search result.

In this example, the Twitter user foolishly searches for examples of latte art. Don’t they know this is a job for Pinterest? Apparently not. So they search Twitter and the first thing on the list is a Promoted suggestion. Follow The Barista Bar because they’re the Picassos of latte art.

Note that this is completely different from Promoted Tweets. We’ve been seeing those in the search results for awhile. These are Promoted Accounts.

This past December, Twitter began inserting Promoted Account messages into the timeline. Insertions were based on user locations and interests. If a users clicked to follow the brand, the brand paid Twitter a bounty.

Facebook Drills Down for Ad Targeting: Includes Life Events and Relationships

Facebook targetingI’m engaged!

With that declaration Susan just opened the door to Facebook  marketers via their improved Core Audience targeting tool. The local wedding planner can hit her up, the travel agent can send her ads for a Hawaiian honeymoon, and Damian the divorce lawyer can send his contact information. . . just in case.

There’s nothing like behavioral targeting to really help sell, sell, sell.

Going forward, there will be four main targeting areas: Location, Demographics, Interests and Behaviors.

Location is exactly what it sounds like, the ability to target Facebook users in a specific area. That could be as large as a state or as small as a zip code.

LinkedIn Study Shows Social Media Marketing is Working for SMBs

A small business is one that has less than 500 employees, which doesn’t really sound that small. But of the 28 million SMBs in the US, 22 million are single person companies who are juggling everything from sales to marketing to service. For these companies, social media can be the key to keeping in touch with customers.

LinkedIn conducted a survey of 998 SMBs in the U.S. and Canada and discovered that 81% of SMBs are using social media. Mostly, they see it as a way of maintaining brand presence and for lead generation.

SMB Growth and Social Media

Now we get a little chicken or the egg-y:

Yahoo Makes Advertising Easier, but Can It Make It Better?

Yahoo AdvertisingTaking a hiatus from her recent spending spree, Yahoo CEO Marissa Mayer used her CES platform to announce a rebranding of Yahoo’s various advertising products.

The new “Yahoo Advertising” brand has already won me over by not insisting we call it “Yahoo! Advertising”–boy those exclamation marks get old. As part of the rebrand, Yahoo is bringing together all of its advertising platforms under one umbrella–although it appears not all umbrellas will be the same.

First we have…

These new native and display ads are now available to large and small advertisers through a new simplified platform, Yahoo Ad Manager. Yahoo Ad Manager gives advertisers direct, hands-on access to Yahoo’s advertising products. Yahoo Stream Ads, Yahoo Image Ads and Tumblr Sponsored Posts powered by Yahoo Advertising are available today through a simple user interface that helps advertisers get ads online in a matter of minutes, with insights and analytics built in.

Could Facebook’s Algo Changes Really Push Advertisers Away?

facebook-icon 1Facebook has changed their News Feed algorithm in the very recent past and the impact has made several advertisers take a much closer look at just how well their efforts are reaching their target markets. The results have made many stand up, take notice and some are even taking action. That action means to stop running ads on Facebook.

Take for example, this intro to a story from Business Insider. It tells the initial story of many small businesses very well

Stephanie Stiavetti is a freelance food writer.

She is the author of a cookbook called “Melt: The Art of Macaroni and Cheese,” published by Little, Brown, and Company.

She is at the vanguard of a swelling movement against Facebook.

Infographic: Want to Use My Social Influence? Cash Please!

As marketers try to find more ways to reach those in the social sphere they are turning more and more to social influencers. These are the people who have lots of followers and can help those followers make decisions for products simply because they tweet or post about it.

2013-12-22_20-04-11

This infographic from Izea courtesy of AdWeek looks at just what these social influencers are doing to make sure their social media efforts end up as revenue.