Forrester asked 4,600 US adults this question and I would say “the answers might surprise you” but that would be cliche. Let’s just take a look at what happened and see what we can do with the results.
Organic search landed in the number one spot (no surprise) but the second, third and fourth options weren’t that far behind.
Search only got 36% of the vote. I expected it to be closer to the 50% mark. Want to guess what came in second?
Time’s up: Facebook.
25% of respondents said they got their info from Facebook! I am surprised by that.
Third place went to TV ads with 23%, fourth to TV shows with 21%.