Twitter is deepening its love affair with TV through new Amplify partnerships.

On the Twitter blog the company toots its own horn but its not like they are saying anything out of line, it’s just the truth.

Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. The vast majority of the online public conversation around TV currently happens on Twitter – 95 percent, according to Crimson Hexagon. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.

It is getting more and more difficult actually to not see Twitter referenced just about everywhere. Well, don’t expect that pace to slow any in the wake of an increasing number of agreements with properties and advertisers to create a more multi-screen environment for users. The blog post continues

Ever since the great Super Bowl blackout of 2013 and the ensuing praise of the Oreos brand for ‘capitalizing’ on the moment, the push for real-time marketing has been increasing. What many might not know is that Oreo’s incredible ‘moment’ in the real time spotlight was 18 months in the making.

And that is the part that the social media hype machine seems to have conveniently overlooked. Why? Because the idea of real-time marketing is intriguing. It makes sense in the theoretical world and that is often where social media practitioners hawk their services; in the world of theory. The theory plays well because of research like this from AYTM Market Research as reported by eMarketer

Sure consumers want it. They also want a million dollars and free stuff every day. Couple this ideal with research like this from a year ago and the pull for real-time marketing becomes almost irresistible.

Despite the confusing title to the blog post, Twitter ads are available to all in the US (does the title “Twitter Ads now generally available for U.S. users” sound odd as if it was available to ‘just about’ everyone or is it just me?).

Anyway, Twitter self-serve ads can be had by all. From the post we get

When we built our self-service ad platform last March, our goal was to create an experience that would be powerful and also extremely easy for anybody to use. Whether you’re an individual looking to grow your personal brand, or an online retailer looking to increase sales, Twitter’s ad platform has the right products to help achieve your unique goals.