While Gmail is working to make marketing messages less prominent, Twitter is going the opposite way. They’re now allowing Promoted Accounts to show up as a search result.
In this example, the Twitter user foolishly searches for examples of latte art. Don’t they know this is a job for Pinterest? Apparently not. So they search Twitter and the first thing on the list is a Promoted suggestion. Follow The Barista Bar because they’re the Picassos of latte art.
Note that this is completely different from Promoted Tweets. We’ve been seeing those in the search results for awhile. These are Promoted Accounts.
This past December, Twitter began inserting Promoted Account messages into the timeline. Insertions were based on user locations and interests. If a users clicked to follow the brand, the brand paid Twitter a bounty.