FTC Commissioner To Push “Reclaim Your Name” Privacy Initiative

computer-security3The never ending battle for possession of consumer data looks to be taking a significant swing in the direction of the consumers themselves if Julie Brill, an FTC commissioner gets her way.

Network World reports

U.S. consumers should be able to reclaim control of their personal data from data brokers, websites and other companies, a member of the U.S. Federal Trade Commission said Wednesday.

Commissioner Julie Brill, a long-time privacy advocate, will push for an initiative called Reclaim Your Name that would give consumers knowledge and technology tools to reassert control over personal data held by companies, she said. Consumers should be “the ones to decide how much to share, with whom and for what purpose,” Brill said during the Computers, Freedom & Privacy Conference in Washington, D.C.

Facebook As Mobile Newspaper?

Facebook-News-FeedFunny what happens to an industry segment when Google decides to vacate even one area of it.

With the looming demise of Google’s RSS Reader (July 1) there is a news aggregation / collection / management / presentation race that is underway and the competition is getting tougher. Early on it appeared as if Feedly would have the advantage in the RSS race but now Aol has thrown their hat into the ring and, if the Wall Street Journal is right here, Facebook is is now entering the fray with a product that looks like Flipboard. Once that happens then you know there is something at stake because there isn’t a single potential advertising rock that Facebook won’t turn over in order to make investors happy again with the company.

Negative Comments on Unpublished Facebook Page Posts…Good or Bad?

facebook-icon 1Being Facebook advertisers, we all know a lot of social community managers and know what’s on their minds. Recently, many have been asking about negative comments on unpublished page posts, one of the newest (and best-received) advertising options on the platform.

Since the introduction of unpublished page posts on the newsfeed (more on how they work here), there are a lot more chances to see advertisements that some people want to comment on. Some comments are negative; some are positive. They range from totally necessary customer service requests to absolutely weird statements on the nature of the universe.

So, what are we as advertisers supposed to do about them? Are they negatively impacting a brand’s image on Facebook? The answer is of course that we don’t totally know yet. It’s both yes and no. But the quality of the comments – the relevance of the comments – does tell us something valuable about our targeting.

In Spite of Data ‘Fears’, Facebook Looks to Get Even More Information on Users With Free Wi-Fi Service

facebook-icon 1Hey, you can’t blame Facebook for wanting more data on its users. Marketers want it and will pay for it so Facebook is looking for new ways to provide it.

The latest comes in the form of a free wi-fi offering that is being used in the San Francisco area. Wired reports

The idea of offering people free Wi-Fi in exchange for their physical coordinates began at Facebook as a one-off experiment, a project by two engineers during an all-nighter in May 2012. Since then, Facebook has gradually spread what it now calls “Facebook Wi-Fi” further and further beyond the company’s corporate walls, deploying the system to cafes in Palo Alto and San Francisco and even into a line of routers made by Cisco.

Spotify Seeks to Prove It’s Worthy of Pink Floyd

Pink Floyd SpotifyOK, this is a different kind of post but it’s also an interesting technique from which marketers may be able to pick up a lesson or two.

First, if you are younger you may be wondering who (or what) is Pink Floyd. Let’s just say that their album (yes, it was released in 1973 as an album, which is 40 years ago for those struggling with the math) “The Dark Side of the Moon” was maybe THE seminal moment in rock and roll history. That is obviously a very subjective statement so if you feel the need to argue go right ahead.

Will Yahoo! Implement ‘Social Authority’ Ad Model?

yahoo-logo A report from Marketing Week brings attention to a patent that Yahoo! published yesterday (which was filed in 2011) which could be an indicator of where the web publisher / search company / ‘whatever you want to call it’ is heading in the future with its advertising products.

Essentially, advertisers would pay a rate based on a group’s ‘social authority’ if they wished to advertise to a group that is more influential. The article says

A patent published by the company details how advertisers may be able to target audiences deemed an authority on specific topic matters, as well as by region, using social media scoring APIs such as Klout.com across multiple social networks. Advertisers would then be charged more to serve ads to more influential people.

Twitter and Chase Offer $1M in Ad Credits to Small Businesses

Twitter logo 6-12Twitter and Chase are looking to help small businesses do two things.

First is to get some free advertising on Twitter. The next is to have success and start paying for that advertising moving forward while using a Chase account in the process.

The Twitter blog reports

We talk to a lot of leaders of small- and medium-sized businesses. We hear about the challenges of being time- and resource-constrained, and specifically how those constraints affect their ability to properly integrate technologies, such as Twitter, into their ongoing marketing efforts.

It’s with those goals in mind that today we’re announcing a joint effort with Chase, which will give its four million-plus small business customers — including Business BankingInk® from Chase credit card and Chase Paymentech™ — access to research, best practices, and small business-focused workshops to better understand how to use Twitter to grow.