Negative Comments on Unpublished Facebook Page Posts…Good or Bad?

facebook-icon 1Being Facebook advertisers, we all know a lot of social community managers and know what’s on their minds. Recently, many have been asking about negative comments on unpublished page posts, one of the newest (and best-received) advertising options on the platform.

Since the introduction of unpublished page posts on the newsfeed (more on how they work here), there are a lot more chances to see advertisements that some people want to comment on. Some comments are negative; some are positive. They range from totally necessary customer service requests to absolutely weird statements on the nature of the universe.

So, what are we as advertisers supposed to do about them? Are they negatively impacting a brand’s image on Facebook? The answer is of course that we don’t totally know yet. It’s both yes and no. But the quality of the comments – the relevance of the comments – does tell us something valuable about our targeting.

In Spite of Data ‘Fears’, Facebook Looks to Get Even More Information on Users With Free Wi-Fi Service

facebook-icon 1Hey, you can’t blame Facebook for wanting more data on its users. Marketers want it and will pay for it so Facebook is looking for new ways to provide it.

The latest comes in the form of a free wi-fi offering that is being used in the San Francisco area. Wired reports

The idea of offering people free Wi-Fi in exchange for their physical coordinates began at Facebook as a one-off experiment, a project by two engineers during an all-nighter in May 2012. Since then, Facebook has gradually spread what it now calls “Facebook Wi-Fi” further and further beyond the company’s corporate walls, deploying the system to cafes in Palo Alto and San Francisco and even into a line of routers made by Cisco.

Spotify Seeks to Prove It’s Worthy of Pink Floyd

Pink Floyd SpotifyOK, this is a different kind of post but it’s also an interesting technique from which marketers may be able to pick up a lesson or two.

First, if you are younger you may be wondering who (or what) is Pink Floyd. Let’s just say that their album (yes, it was released in 1973 as an album, which is 40 years ago for those struggling with the math) “The Dark Side of the Moon” was maybe THE seminal moment in rock and roll history. That is obviously a very subjective statement so if you feel the need to argue go right ahead.

Will Yahoo! Implement ‘Social Authority’ Ad Model?

yahoo-logo A report from Marketing Week brings attention to a patent that Yahoo! published yesterday (which was filed in 2011) which could be an indicator of where the web publisher / search company / ‘whatever you want to call it’ is heading in the future with its advertising products.

Essentially, advertisers would pay a rate based on a group’s ‘social authority’ if they wished to advertise to a group that is more influential. The article says

A patent published by the company details how advertisers may be able to target audiences deemed an authority on specific topic matters, as well as by region, using social media scoring APIs such as Klout.com across multiple social networks. Advertisers would then be charged more to serve ads to more influential people.

Twitter and Chase Offer $1M in Ad Credits to Small Businesses

Twitter logo 6-12Twitter and Chase are looking to help small businesses do two things.

First is to get some free advertising on Twitter. The next is to have success and start paying for that advertising moving forward while using a Chase account in the process.

The Twitter blog reports

We talk to a lot of leaders of small- and medium-sized businesses. We hear about the challenges of being time- and resource-constrained, and specifically how those constraints affect their ability to properly integrate technologies, such as Twitter, into their ongoing marketing efforts.

It’s with those goals in mind that today we’re announcing a joint effort with Chase, which will give its four million-plus small business customers — including Business BankingInk® from Chase credit card and Chase Paymentech™ — access to research, best practices, and small business-focused workshops to better understand how to use Twitter to grow.

Twitter Leads to Double the Leads and Other Social Media Facts [Infographic]

Even though it’s hard to prove, most marketers are sure that social media is worth the time, so it’s nice to see some statistical data saying that it is so. Today, that comes from an infographic by Cox Business. They gathered the data from a variety of sources, so this is kind of third hand, but there are a few points I’d like to discuss, beginning with. . .

twitter double leads

I’m a Twitter fan and I think it’s good for business. I admit that the speed of the feed and the noise level can be a problem but good things manage to get through all the time. Of all of the social media channels, Twitter is the one I use most for discovery. I’ve found new bloggers to follow and I’ve hooked up with app developers and other marketers — it’s a good channel for me.

Twitter Turns Up Ad Game with Twitter Amplify

twitter-bird-blue-on-whiteTwitter is deepening its love affair with TV through new Amplify partnerships.

On the Twitter blog the company toots its own horn but its not like they are saying anything out of line, it’s just the truth.

Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. The vast majority of the online public conversation around TV currently happens on Twitter – 95 percent, according to Crimson Hexagon. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.

It is getting more and more difficult actually to not see Twitter referenced just about everywhere. Well, don’t expect that pace to slow any in the wake of an increasing number of agreements with properties and advertisers to create a more multi-screen environment for users. The blog post continues