Study: Search and Email Trump Social for Online Selling

Let the debate begin. Just from the title of this post social media experts and gurus are climbing off the mountaintop to defend the viability of social media as a real sales tool.

Relax folks. It’s only one study but its findings are very interesting. The study was conducted by Custora which describes its service as a predictive analytics platform for e-commerce marketing teams. Wired shared the results and the chart below should be plenty to feed on initially.


What should you take away from this data? Here is what Wired’s Marcus Wohlsen offered

Twitter Hopes to Encourage Embedding of Tweets With Test of New Service

Twitter has been in trials with a new feature that will list which sites have embedded a tweet so Twitter users can follow a story with more options.

The Verge reports:

Twitter has begun trialling new features that give users a way to learn more about the tweets that they read. As noted by security expert Mikko Hypponen, Twitter has enabled a new “Embedded on these websites” notice below popular tweets on the web which lists articles that feature it. Users are invited to click through and discover the story behind the original post.

Here’s how it looks. Note at the bottom of the tweet under “Embedded on these websites”.

When this becomes more widespread it will certainly be an incentive for those creating tweets (to show who embeds their tweets and to hopefully increase their ‘profile’ amongst users) and publishers in general as they look for more ways to be in the Twitter stream of influencers.

Twinkies To Pull a Lazarus As They Are Brought Back to Life

gty_twinkies_nt_130319_wblogIs this an Internet marketing story? Not yet but it will be.

Why you ask? Well, there was considerable consternation last year when Hostess filed for bankruptcy and the iconic snack ‘food’ was being discontinued. Admittedly I was bothered at the time even though I probably had not eaten a Twinkie in over 20 years (although if I found some in my pantry from 20 years ago they would still be ready to eat which is pretty cool ;-) ). Well, in what will be an interesting study in the power of a brand, and the Internetm it looks like Twinkies are coming back in July.

The brand will need to do something other than just show up as Adweek points out

Why People Like Brands on Facebook

A report from Syncapse looks at reasons why people like brands on Facebook. In a shocking revelation 49% of the respondents said they liked brands on Facebook because they actually like the brand. Dang.

Reasons for Becoming a Brand Fan on Facebook

Do you really need ‘analysis’ of these results? Not likely. As a marketer you should know why people ‘Like’ you on Facebook for sure. If brands were really doing a good job, though, don’t you think it should be much more than half of those who like a brand is because they, you know, actually like the brand?

FTC Commissioner To Push “Reclaim Your Name” Privacy Initiative

computer-security3The never ending battle for possession of consumer data looks to be taking a significant swing in the direction of the consumers themselves if Julie Brill, an FTC commissioner gets her way.

Network World reports

U.S. consumers should be able to reclaim control of their personal data from data brokers, websites and other companies, a member of the U.S. Federal Trade Commission said Wednesday.

Commissioner Julie Brill, a long-time privacy advocate, will push for an initiative called Reclaim Your Name that would give consumers knowledge and technology tools to reassert control over personal data held by companies, she said. Consumers should be “the ones to decide how much to share, with whom and for what purpose,” Brill said during the Computers, Freedom & Privacy Conference in Washington, D.C.

Facebook As Mobile Newspaper?

Facebook-News-FeedFunny what happens to an industry segment when Google decides to vacate even one area of it.

With the looming demise of Google’s RSS Reader (July 1) there is a news aggregation / collection / management / presentation race that is underway and the competition is getting tougher. Early on it appeared as if Feedly would have the advantage in the RSS race but now Aol has thrown their hat into the ring and, if the Wall Street Journal is right here, Facebook is is now entering the fray with a product that looks like Flipboard. Once that happens then you know there is something at stake because there isn’t a single potential advertising rock that Facebook won’t turn over in order to make investors happy again with the company.

Negative Comments on Unpublished Facebook Page Posts…Good or Bad?

facebook-icon 1Being Facebook advertisers, we all know a lot of social community managers and know what’s on their minds. Recently, many have been asking about negative comments on unpublished page posts, one of the newest (and best-received) advertising options on the platform.

Since the introduction of unpublished page posts on the newsfeed (more on how they work here), there are a lot more chances to see advertisements that some people want to comment on. Some comments are negative; some are positive. They range from totally necessary customer service requests to absolutely weird statements on the nature of the universe.

So, what are we as advertisers supposed to do about them? Are they negatively impacting a brand’s image on Facebook? The answer is of course that we don’t totally know yet. It’s both yes and no. But the quality of the comments – the relevance of the comments – does tell us something valuable about our targeting.