Twinkies To Pull a Lazarus As They Are Brought Back to Life

gty_twinkies_nt_130319_wblogIs this an Internet marketing story? Not yet but it will be.

Why you ask? Well, there was considerable consternation last year when Hostess filed for bankruptcy and the iconic snack ‘food’ was being discontinued. Admittedly I was bothered at the time even though I probably had not eaten a Twinkie in over 20 years (although if I found some in my pantry from 20 years ago they would still be ready to eat which is pretty cool ;-) ). Well, in what will be an interesting study in the power of a brand, and the Internetm it looks like Twinkies are coming back in July.

The brand will need to do something other than just show up as Adweek points out

Why People Like Brands on Facebook

A report from Syncapse looks at reasons why people like brands on Facebook. In a shocking revelation 49% of the respondents said they liked brands on Facebook because they actually like the brand. Dang.

Reasons for Becoming a Brand Fan on Facebook

Do you really need ‘analysis’ of these results? Not likely. As a marketer you should know why people ‘Like’ you on Facebook for sure. If brands were really doing a good job, though, don’t you think it should be much more than half of those who like a brand is because they, you know, actually like the brand?

FTC Commissioner To Push “Reclaim Your Name” Privacy Initiative

computer-security3The never ending battle for possession of consumer data looks to be taking a significant swing in the direction of the consumers themselves if Julie Brill, an FTC commissioner gets her way.

Network World reports

U.S. consumers should be able to reclaim control of their personal data from data brokers, websites and other companies, a member of the U.S. Federal Trade Commission said Wednesday.

Commissioner Julie Brill, a long-time privacy advocate, will push for an initiative called Reclaim Your Name that would give consumers knowledge and technology tools to reassert control over personal data held by companies, she said. Consumers should be “the ones to decide how much to share, with whom and for what purpose,” Brill said during the Computers, Freedom & Privacy Conference in Washington, D.C.

Facebook As Mobile Newspaper?

Facebook-News-FeedFunny what happens to an industry segment when Google decides to vacate even one area of it.

With the looming demise of Google’s RSS Reader (July 1) there is a news aggregation / collection / management / presentation race that is underway and the competition is getting tougher. Early on it appeared as if Feedly would have the advantage in the RSS race but now Aol has thrown their hat into the ring and, if the Wall Street Journal is right here, Facebook is is now entering the fray with a product that looks like Flipboard. Once that happens then you know there is something at stake because there isn’t a single potential advertising rock that Facebook won’t turn over in order to make investors happy again with the company.

Negative Comments on Unpublished Facebook Page Posts…Good or Bad?

facebook-icon 1Being Facebook advertisers, we all know a lot of social community managers and know what’s on their minds. Recently, many have been asking about negative comments on unpublished page posts, one of the newest (and best-received) advertising options on the platform.

Since the introduction of unpublished page posts on the newsfeed (more on how they work here), there are a lot more chances to see advertisements that some people want to comment on. Some comments are negative; some are positive. They range from totally necessary customer service requests to absolutely weird statements on the nature of the universe.

So, what are we as advertisers supposed to do about them? Are they negatively impacting a brand’s image on Facebook? The answer is of course that we don’t totally know yet. It’s both yes and no. But the quality of the comments – the relevance of the comments – does tell us something valuable about our targeting.

In Spite of Data ‘Fears’, Facebook Looks to Get Even More Information on Users With Free Wi-Fi Service

facebook-icon 1Hey, you can’t blame Facebook for wanting more data on its users. Marketers want it and will pay for it so Facebook is looking for new ways to provide it.

The latest comes in the form of a free wi-fi offering that is being used in the San Francisco area. Wired reports

The idea of offering people free Wi-Fi in exchange for their physical coordinates began at Facebook as a one-off experiment, a project by two engineers during an all-nighter in May 2012. Since then, Facebook has gradually spread what it now calls “Facebook Wi-Fi” further and further beyond the company’s corporate walls, deploying the system to cafes in Palo Alto and San Francisco and even into a line of routers made by Cisco.

Spotify Seeks to Prove It’s Worthy of Pink Floyd

Pink Floyd SpotifyOK, this is a different kind of post but it’s also an interesting technique from which marketers may be able to pick up a lesson or two.

First, if you are younger you may be wondering who (or what) is Pink Floyd. Let’s just say that their album (yes, it was released in 1973 as an album, which is 40 years ago for those struggling with the math) “The Dark Side of the Moon” was maybe THE seminal moment in rock and roll history. That is obviously a very subjective statement so if you feel the need to argue go right ahead.