Spotify Seeks to Prove It’s Worthy of Pink Floyd

Pink Floyd SpotifyOK, this is a different kind of post but it’s also an interesting technique from which marketers may be able to pick up a lesson or two.

First, if you are younger you may be wondering who (or what) is Pink Floyd. Let’s just say that their album (yes, it was released in 1973 as an album, which is 40 years ago for those struggling with the math) “The Dark Side of the Moon” was maybe THE seminal moment in rock and roll history. That is obviously a very subjective statement so if you feel the need to argue go right ahead.

Will Yahoo! Implement ‘Social Authority’ Ad Model?

yahoo-logo A report from Marketing Week brings attention to a patent that Yahoo! published yesterday (which was filed in 2011) which could be an indicator of where the web publisher / search company / ‘whatever you want to call it’ is heading in the future with its advertising products.

Essentially, advertisers would pay a rate based on a group’s ‘social authority’ if they wished to advertise to a group that is more influential. The article says

A patent published by the company details how advertisers may be able to target audiences deemed an authority on specific topic matters, as well as by region, using social media scoring APIs such as Klout.com across multiple social networks. Advertisers would then be charged more to serve ads to more influential people.

Twitter and Chase Offer $1M in Ad Credits to Small Businesses

Twitter logo 6-12Twitter and Chase are looking to help small businesses do two things.

First is to get some free advertising on Twitter. The next is to have success and start paying for that advertising moving forward while using a Chase account in the process.

The Twitter blog reports

We talk to a lot of leaders of small- and medium-sized businesses. We hear about the challenges of being time- and resource-constrained, and specifically how those constraints affect their ability to properly integrate technologies, such as Twitter, into their ongoing marketing efforts.

It’s with those goals in mind that today we’re announcing a joint effort with Chase, which will give its four million-plus small business customers — including Business BankingInk® from Chase credit card and Chase Paymentech™ — access to research, best practices, and small business-focused workshops to better understand how to use Twitter to grow.

Twitter Leads to Double the Leads and Other Social Media Facts [Infographic]

Even though it’s hard to prove, most marketers are sure that social media is worth the time, so it’s nice to see some statistical data saying that it is so. Today, that comes from an infographic by Cox Business. They gathered the data from a variety of sources, so this is kind of third hand, but there are a few points I’d like to discuss, beginning with. . .

twitter double leads

I’m a Twitter fan and I think it’s good for business. I admit that the speed of the feed and the noise level can be a problem but good things manage to get through all the time. Of all of the social media channels, Twitter is the one I use most for discovery. I’ve found new bloggers to follow and I’ve hooked up with app developers and other marketers — it’s a good channel for me.

Twitter Turns Up Ad Game with Twitter Amplify

twitter-bird-blue-on-whiteTwitter is deepening its love affair with TV through new Amplify partnerships.

On the Twitter blog the company toots its own horn but its not like they are saying anything out of line, it’s just the truth.

Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. The vast majority of the online public conversation around TV currently happens on Twitter – 95 percent, according to Crimson Hexagon. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.

It is getting more and more difficult actually to not see Twitter referenced just about everywhere. Well, don’t expect that pace to slow any in the wake of an increasing number of agreements with properties and advertisers to create a more multi-screen environment for users. The blog post continues

ABC Reveals Plan for Unified Advertising Across All Platforms

abc watchABC just completed their 2013-2014 TV Upfront presentation. They did it with their usual dose of self-deprecating humor and lots of jabs at the other networks. Their new season is full of crazy comedies and high-concept fantasy shows such as Once Upon a Time in Wonderland  (Is Alice mentally ill),  Resurrection (a boy returns from the dead 32 years later.) and Marvel’s Agents of S.H.I.E.L.D.

With shows like these, you know ABC is in for another season of high ratings in the young demographics and lots of social media buzz. Because of that, the network is pushing forward with two concepts that will help advertisers reach that coveted audience.

Microsoft’s Animated Skype Opera Uses Story to Showcases Ad Opportunities

skype proposalBuying and selling advertising space isn’t very entertaining. It’s all facts and figures, boxes and percentages – it’s boring. Sorry, ad sellers, it is. . . but it doensn’t have to be.

Microsoft UK set aside the facts and figures in favor of a sweet, animated video series called a SkypeOpera. These digital shorts use storytelling to show how effective advertising on Skype can be. The current series is called Skype: The Proposal. It’s a five-part series featuring Charlie and Lizzie. Charlie wants to create an amazing proposal experience but things never go as planned.

In each episode, the couple uses Skype to get in touch with each other and with friends. Along the way, they encounter all the different types of Skype advertising. Each ad is perfectly tailored to their current situation (of course) and contrived though it may be, it’s still a solid example of how Skype ads can work for your business.