Twitter’s Broad Match Helps Advertisers Spend Cash!

How many times over the years have advertisers wondered just how many dollars they flushed down the Adwords drain as a result of broad match? Let’s just say it’s more than a couple …… thousand…….. times.

Now Twitter is offering to allow advertisers to spend more money than they budget by offering their own broad match. The Twitter blog tells us

Today, we’re excited to share a significant improvement to keyword targeting on Twitter with the launch of broad match for keywords.

Twitter users have conversations about topics in a number of different ways, and the same intent can be expressed by using synonyms, different spellings, or Twitter-specific lingo. Broad match makes it easier for advertisers to reach users having these conversations by automatically expanding their targeted keywords to include related terms.

Google Rolls Out Google Plus Ads That They Aren’t on Google Plus

Even if you are a Google plus hater you have to give Google some points for being more creative than other ‘social networks’.

The latest ‘innovation’ (if you want to have some fun about the death of the word innovation read this article from the WSJ) from Google are social media ads that don’t occur on the social media site. Instead they originate elsewhere through Google’s ad network and then turn into a post on Google+. Get it? If not here is a video for you to take a look at

Will it work and catch on? Who knows.

Facebook’s Organic Reach Waning for Marketers So Spend More on Ads Now!

facebook-icon 1Facebook is doing something for the greater good of those using the service. They are cleaning up the News Feed. How nice, especially when the result of this move is to limit the organic reach of page updates.

AdAge explains what this really means

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.

If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”

FTC Organizes a Workshop On Native Advertising and Confuses Itself

Scratching headYeah, the headline is correct. The Federal Trade Commission is trying to put together its case for or against native advertising. Unfortunately, the agency isn’t sure about the true nature of native ads and admitted as much following its own conference. Leave it to a government agency to, in effect, confuse itself.

Adweek reports

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media’s hottest ad format.

The Federal Trade Commission, which organized the workshop, has been bringing cases against ads masquerading as editorial content since 1917 (the first case was against a newspaper ad for an electric vacuum cleaner). But digital media has put what the FTC once termed “masquer-ads” on steroids.

Tumblr Adds Mobile Ad Product

FINAL_DevilsDue_TrendingBlogs_Mock_hi_270x524Brands will now be able to buy their way into the view of mobile users who are looking for the latest in trending blogs on Yahoo’s Tumblr.

cnet reports

Monday, the Yahoo-owned blogging platform soft launched a new ad unit called “Sponsored Trending Blogs” that pushes advertisers’ Tumblr blogs in front of people checking out the Explore tab in the Tumblr for iOS and Android application. The unit marks Tumblr’s fifth ad product and its second tailored just for mobile.

Tumblr is taking a swing at a form of native advertising with this offering.

The new ads are native to Explore, meaning they take on the exact look and feel of other trending blogs featured in the mobile feed. The only difference is a subtle dollar sign icon denoting that the featured blog is promoted by an advertiser.

LinkedIn Showcase Pages Added to Company Pages

LinkedIn has created a way to have deeper and more direct messaging to visitors of a company page by adding Showcase Pages.

The LinkedIn blog tells us

Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in. However, some companies have a variety of brands and products. How can you tell Cisco you are particularly interested in their Enterprise Network Solutions, Security Products, or in their Internet of Things initiative?

Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.

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Digital Marketing Talent Falls Far Short of Needs for Many

A recent study called “The State of Digital Marketing Talent” shows that while the importance of digital marketing and its various elements is important the trouble is that the confidence in those delivering it is not exactly soaring.

The study done ClickZ and Kelly Services for the Online Marketing Institute (download report here) shows that very fact with this chart.

The Digital Marketing Talent Gap. (Click the image to enlarge).

If you are in the digital marketing space there are two ways to look at this. The first is the ‘glass half empty’ approach.