Yahoo is rushing headlong into the advertising fray with a bold, new look on mobile. Instead of trying for unobtrusive ads that won’t disrupt the viewing experience, Yahoo is going with large, image-rich ads that lead to great content. In a funny way, these native ads are hiding in plain sight because they blend in to their surroundings in a good way. They look like content and though they’re clearly marked as sponsored ads, many people won’t notice or care.
Good content is good content, after all, so does it really matter if Netflix sponsored the behind the scenes look at Orange is the New Black? No!
Here’s where I was going to say that this format is great for entertainment stories but won’t work for. . . . (fill in blank) stories – but honestly, I couldn’t think of a good argument against.