“This is really the first time we’re going to help you monetize on mobile,” says Zuckerberg and it’s big news.
Facebook is now officially in the mobile ad network biz. They call it Facebook’s Audience Network and it’s all about putting third party ads on mobile apps.
The Audience Network uses the same targeting as regular Facebook ads. Actually, it uses the same everything as regular Facebook ads, all you have to do to include the new mobile option is check another box. You can create a banner ad, an interstitial, even a native ad if you want to blend in with the scenery.
Rather watch than read? Here’s a nifty video that shows you how it works: