Facebook is ramping up the delivery of video advertising with two new tools and a tweak.
First, when an advertisers sets up a video ad in the ads Create Tool, Power Editor, and/or API, they’ll have the option of choosing “video views” as a campaign objective. This option is a signal to the backend to show the video to Facebook users who are “mostly likely” to view the video, taking into consideration the device and target demographics.
“Additionally, advertisers with account representatives will be able to show people who have viewed a specific video additional ads, whether video or photo ads, through a new retargeting feature.”
Why only advertisers with a rep? Because it’s not worth messing with for the small business who only spends a few hundred a month or less?