LinkedIn Showcase Pages Added to Company Pages

LinkedIn has created a way to have deeper and more direct messaging to visitors of a company page by adding Showcase Pages.

The LinkedIn blog tells us

Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in. However, some companies have a variety of brands and products. How can you tell Cisco you are particularly interested in their Enterprise Network Solutions, Security Products, or in their Internet of Things initiative?

Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.

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Digital Marketing Talent Falls Far Short of Needs for Many

A recent study called “The State of Digital Marketing Talent” shows that while the importance of digital marketing and its various elements is important the trouble is that the confidence in those delivering it is not exactly soaring.

The study done ClickZ and Kelly Services for the Online Marketing Institute (download report here) shows that very fact with this chart.

The Digital Marketing Talent Gap. (Click the image to enlarge).

If you are in the digital marketing space there are two ways to look at this. The first is the ‘glass half empty’ approach.

Facebook vs. Twitter: Which One Rules for Mobile Marketing?

Facebook has a lot of users and that equals a huge pool of potential customers – aka reach, but it’s not always the advertising juggernaut you’d expect it to be given its popularity.

Larry Kim, the wise man of Wordstream turned his magnifying glass on the social media giant and whipped up a few charts comparing Facebook to its biggest (little) competitor, Twitter! What he discovered was. . . . (did you really think I was going to spoil the ending? Read on.)

Comparing advertising on Facebook and Twitter is a little like comparing apples to coconuts but Larry did it anyway. (Check his blog post for where he got his numbers.)

twitter-vs-facebook-ad-performance-metrics

Facebook Redesigns Like and Share Buttons

You know you are big when a redesign of a button gets press attention. Heck, we don’t even talk about our own design changes here at Marketing Pilgrim and most wouldn’t notice.

Although we think we are somewhat important we know we are a mere pittance compared to the behemoth that is Facebook. That’s why we will tell you about the button redesign that won’t change the world but could up engagement with the social network.

The redesign looks like this.

Facebook Like and Share Redesign

From the Facebook developers blog we are told

Today, we’re introducing a new design for both Like and Share to help people share more great content across the web. We’re already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks. If you are currently using the old Like button, you’ll be automatically upgraded to the new design as part of our roll out.

Infographic: A Look at Instagram Influencers

Today is infographic Wednesday at Marketing Pilgrim! Actually it’s not but that might not be a bad idea.

We found this one interesting in that Instagram continues to gain steam and as it does, there will emerge influencers who drive engagement just like all the other social networks.

This infographic comes from Seen who has a platform that enables brands to seamlessly launch, promote, and measure Instagram and Twitter photo campaigns. Do you know these folks?

SeenInstagramInfographic

Infographic: Facebook Ad Cheat Sheet

There is nothing in the Internet marketing space like a good ol’ cheat sheet. This one comes from TechWyse and gives you the ad sizes for Facebook options. Enjoy (click image to enlarge).

TechWyseAdSizeInfographic

Twitter and Bing Renew Relationship

For years now Bing has literally been able to kick Google’s butt in social search due to arrangements with Facebook (there was that little $250 million investment way back when after all) and Twitter (which was last renewed in 2011).

The problem that always faces Bing though is that no matter how hard they try and, more often than we give them credit for, succeed in providing better experience in some areas of search than Google, they just can’t break the 30% of search market share barrier.

Well, at least one part of the above will continue. Bing and Twitter have announced they will continue to work together. Details are a bit murky since the post that many other media outlets have referred to on the Bing site is no longer in existence. Regardless of that, if you want to search social using Bing and look for Tweets in particular you still can. Your results look something like this.

Red Sox parade search bing

So why doesn’t something this potentially powerful really help Bing?