Facebook has announced new features that are designed to increase engagement and conversions. Those words are music to any marketers’ ears for sure. It is also something that Facebook stockholders are going to be excited about too.
On the Facebook for Business site we read
To help drive engagement and conversions, we’ve added new features to mobile app ads that are designed to help businesses reach people that have already downloaded their apps and direct them back into specific features, content or products within the app.
Businesses can now choose from seven different calls to action within mobile app ads. These include universal actions like ‘Open Link’ or ‘Use App,’ along with more vertical-specific calls to action: ‘Shop Now,’ ‘Play Game,’ ‘Book Now,’ ‘Listen Now,’ or ‘Watch Video.’ From these calls to action, businesses with deep links can send their existing customers directly into customized, specific locations within their apps, such as new content, sales or product promotions.
It must be important because they made a video
This is pretty big. Take a look at this call to action for this advertiser