Infographic: Instagram Marketing by the Numbers

Instagram Infograhic PreviewTwitter marketing. Facebook marketing. Regular old marketing. Content marketing. The list of types of marketing that is prescribed to every marketing professional as if everyone knows everything all this intuitively continue to grow day in and day out.

Not to be left out, Instagram is staking its claim to the advertiser world that it should be part of their overall plan.

Why you ask? Well, there are some rather large numbers associated with the service. Couple that with the fact that it’s owed by Facebook and the marketing mind begins to spin at high speed.

Take a look at this infographic from InstaZebra and see if Instagram has enough statistical ooooomph to get your attention.

Facebook Allows Teens To Go Public With Sharing

I know I am going to sound like a prude here but the announcement from Facebook that they are letting tens post updates publicly is not a great move.

Well, let’s qualify that. As far as being something that will make certain advertisers pee themselves with excitement, this is a fantastic move. The public company needs to generate revenue and this is one of the untapped faucets it has available to it. Of course there is some risk involved here but it’s not really Facebook’s at al. Rather it is the tens who are now being allowed to ‘go public’ with their updates etc.

The New York Times reports

Facebook has loosened its privacy rules for teenagers as a rising debate swirls over online threats to children from online bullies and sexual predators.

The move, announced on Wednesday, allows teenagers to post status updates, videos and images that can be seen by anyone, not just their friends or people who know their friends.

While Facebook described the change as giving teenagers more choice, big money is at stake for the social network and its advertisers. Marketers are keen to reach impressionable young consumers, and the more public information they have about those users, the better they are able to target their pitches.

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Confident In What Your Messaging Will Be A Year From Now? Schedule A Tweet!

The folks at Twitter are giving marketers a chance to show just how confident they are in being able to predict the future.

How you ask? By allowing them to schedule a tweet or ad up to a year in advance. From the Twitter blog we learn

Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.

Considering how things can change and what events might happen that can turn today’s harmless tweet into tomorrow’s insensitive blunder, I can’t imagine how anyone would feel comfortable in planning tweets that are any more than a few weeks out vs. months or even a year.

How Might You Be A Social Media Ad Star?

There has been lots of talk lately about social media users being the stars of ads that their friends and other might see.

The Wall Street Journal put together this chart to give you a very good picture of just what is happening in the social space with its billion or so ‘stars’.

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It’s all well and good but the glaring element is that Twitter has no opt-out. That’s wrong for the end user. Great for the marketer, bad for the end user.

Do you want to be a social media ad star?

With Facebook, You Can Like But You Can’t Hide

facebook-icon 1Jumbo shrimp. Working vacation. Facebook privacy.You get the oxymoronic gist of it, right?

Facebook’s ideas around privacy have always been controversial so the latest turn of the privacy screws by the king of the social media hill shouldn’t surprise anyone especially in the ‘all revenue, all the time’ world of being a public company.

So what’s the latest? Well, it seems that Facebook is taking away their account holders’ ability to hide from the search function. USAToday tells us.

Facebook on Thursday announced the final phase of removing an old privacy feature from the social media platform. The feature, which allows users to be hidden from search, will finally be taken away for users who have it enabled.

US Marketers Have Most Confidence In Areas That Are Least Important

A recent study by Adobe as reported by eMarketer shows he areas that marketers deem most important.

The usual suspects show up at the top of the list but if you are a PR person or an event person this chart may be very disturbing.

Most Important Marketing Areas Next Three Years

Now look at where marketers have their greatest confidence. It’s in the areas that are the least important! This is something that should disturb marketers and those they serve.

Marketing Areas US Marketers Most Confident

What do you say about findings like this? Marketing will only be as good as the skills that marketers possess and act on with confidence. This apparent disconnect once again points out the difference between the hype that surrounds much of the digital space and the reality of just how good marketers actually are at this stuff.

Facebook Simplifies Ad Tool and Asks ‘What’s Your Objective?’

What’s your Facebook advertising objective?

Seems like a simple enough question but it’s one many small business owners have trouble answering. More is usually part of the equation, but more what? More likes? More sales? More traffic to your website? If you don’t know your objective, you can’t measure your results and that means you could be throwing away good money on ads that aren’t working.

Facebook says they now understand that objective is more important than size and target numbers, so they’ve simplified their ad buying tool with this in mind.

You start by choosing your objective from a list of options:

facebook ads whats your objective