FTC Organizes a Workshop On Native Advertising and Confuses Itself

Scratching headYeah, the headline is correct. The Federal Trade Commission is trying to put together its case for or against native advertising. Unfortunately, the agency isn’t sure about the true nature of native ads and admitted as much following its own conference. Leave it to a government agency to, in effect, confuse itself.

Adweek reports

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media’s hottest ad format.

The Federal Trade Commission, which organized the workshop, has been bringing cases against ads masquerading as editorial content since 1917 (the first case was against a newspaper ad for an electric vacuum cleaner). But digital media has put what the FTC once termed “masquer-ads” on steroids.

Tumblr Adds Mobile Ad Product

FINAL_DevilsDue_TrendingBlogs_Mock_hi_270x524Brands will now be able to buy their way into the view of mobile users who are looking for the latest in trending blogs on Yahoo’s Tumblr.

cnet reports

Monday, the Yahoo-owned blogging platform soft launched a new ad unit called “Sponsored Trending Blogs” that pushes advertisers’ Tumblr blogs in front of people checking out the Explore tab in the Tumblr for iOS and Android application. The unit marks Tumblr’s fifth ad product and its second tailored just for mobile.

Tumblr is taking a swing at a form of native advertising with this offering.

The new ads are native to Explore, meaning they take on the exact look and feel of other trending blogs featured in the mobile feed. The only difference is a subtle dollar sign icon denoting that the featured blog is promoted by an advertiser.

LinkedIn Showcase Pages Added to Company Pages

LinkedIn has created a way to have deeper and more direct messaging to visitors of a company page by adding Showcase Pages.

The LinkedIn blog tells us

Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in. However, some companies have a variety of brands and products. How can you tell Cisco you are particularly interested in their Enterprise Network Solutions, Security Products, or in their Internet of Things initiative?

Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.

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Digital Marketing Talent Falls Far Short of Needs for Many

A recent study called “The State of Digital Marketing Talent” shows that while the importance of digital marketing and its various elements is important the trouble is that the confidence in those delivering it is not exactly soaring.

The study done ClickZ and Kelly Services for the Online Marketing Institute (download report here) shows that very fact with this chart.

The Digital Marketing Talent Gap. (Click the image to enlarge).

If you are in the digital marketing space there are two ways to look at this. The first is the ‘glass half empty’ approach.

Facebook vs. Twitter: Which One Rules for Mobile Marketing?

Facebook has a lot of users and that equals a huge pool of potential customers – aka reach, but it’s not always the advertising juggernaut you’d expect it to be given its popularity.

Larry Kim, the wise man of Wordstream turned his magnifying glass on the social media giant and whipped up a few charts comparing Facebook to its biggest (little) competitor, Twitter! What he discovered was. . . . (did you really think I was going to spoil the ending? Read on.)

Comparing advertising on Facebook and Twitter is a little like comparing apples to coconuts but Larry did it anyway. (Check his blog post for where he got his numbers.)

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Facebook Redesigns Like and Share Buttons

You know you are big when a redesign of a button gets press attention. Heck, we don’t even talk about our own design changes here at Marketing Pilgrim and most wouldn’t notice.

Although we think we are somewhat important we know we are a mere pittance compared to the behemoth that is Facebook. That’s why we will tell you about the button redesign that won’t change the world but could up engagement with the social network.

The redesign looks like this.

Facebook Like and Share Redesign

From the Facebook developers blog we are told

Today, we’re introducing a new design for both Like and Share to help people share more great content across the web. We’re already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks. If you are currently using the old Like button, you’ll be automatically upgraded to the new design as part of our roll out.

Infographic: A Look at Instagram Influencers

Today is infographic Wednesday at Marketing Pilgrim! Actually it’s not but that might not be a bad idea.

We found this one interesting in that Instagram continues to gain steam and as it does, there will emerge influencers who drive engagement just like all the other social networks.

This infographic comes from Seen who has a platform that enables brands to seamlessly launch, promote, and measure Instagram and Twitter photo campaigns. Do you know these folks?

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