Infographic: A Look at Instagram Influencers

Today is infographic Wednesday at Marketing Pilgrim! Actually it’s not but that might not be a bad idea.

We found this one interesting in that Instagram continues to gain steam and as it does, there will emerge influencers who drive engagement just like all the other social networks.

This infographic comes from Seen who has a platform that enables brands to seamlessly launch, promote, and measure Instagram and Twitter photo campaigns. Do you know these folks?

SeenInstagramInfographic

Infographic: Facebook Ad Cheat Sheet

There is nothing in the Internet marketing space like a good ol’ cheat sheet. This one comes from TechWyse and gives you the ad sizes for Facebook options. Enjoy (click image to enlarge).

TechWyseAdSizeInfographic

Twitter and Bing Renew Relationship

For years now Bing has literally been able to kick Google’s butt in social search due to arrangements with Facebook (there was that little $250 million investment way back when after all) and Twitter (which was last renewed in 2011).

The problem that always faces Bing though is that no matter how hard they try and, more often than we give them credit for, succeed in providing better experience in some areas of search than Google, they just can’t break the 30% of search market share barrier.

Well, at least one part of the above will continue. Bing and Twitter have announced they will continue to work together. Details are a bit murky since the post that many other media outlets have referred to on the Bing site is no longer in existence. Regardless of that, if you want to search social using Bing and look for Tweets in particular you still can. Your results look something like this.

Red Sox parade search bing

So why doesn’t something this potentially powerful really help Bing?

Study Reveals Reasons for Executives Delaying Digital

It’s 2013 so nobody still has issues with getting involved in the digital space, right?

Well, according to a study conducted by the MIT Sloan Management Review and Capgemini Consulting and reported by eMarketer it appears that there are still barriers.

Corporate Cultural Barriers for Digital

We don’t have time for this right now? Really?

We don’t know how to that? Then learn it.

This is the way we’ve always done it. So what?

The rest of the questions / concerns get progressively worse.

What will it take to make folks like this see the light? Maybe it’s just waiting until they age out? That seems to be the most likely since not everyone is going to get onboard. They just aren’t. Time to move on, right?

Forrester Analyst Lets Facebook Have It

Findings from a Forrester report paint a less than endearing picture of where marketers place Facebook in relation to other channels for marketing success. Let’s let the picture do the talking first.

Facebook Marketing

Of course, this kind of ‘finding’ makes for great headlines and creates a buzz for Forrester. Analyst Nate Elliott wasn’t content with letting the report do the talking. Here he takes a swing at Facebook in the form of a letter to Mark Zuckerberg.

Why are business leaders less satisfied with Facebook than with any other digital tool? We believe there are two reasons.

Infographic: Instagram Marketing by the Numbers

Instagram Infograhic PreviewTwitter marketing. Facebook marketing. Regular old marketing. Content marketing. The list of types of marketing that is prescribed to every marketing professional as if everyone knows everything all this intuitively continue to grow day in and day out.

Not to be left out, Instagram is staking its claim to the advertiser world that it should be part of their overall plan.

Why you ask? Well, there are some rather large numbers associated with the service. Couple that with the fact that it’s owed by Facebook and the marketing mind begins to spin at high speed.

Take a look at this infographic from InstaZebra and see if Instagram has enough statistical ooooomph to get your attention.

Facebook Allows Teens To Go Public With Sharing

I know I am going to sound like a prude here but the announcement from Facebook that they are letting tens post updates publicly is not a great move.

Well, let’s qualify that. As far as being something that will make certain advertisers pee themselves with excitement, this is a fantastic move. The public company needs to generate revenue and this is one of the untapped faucets it has available to it. Of course there is some risk involved here but it’s not really Facebook’s at al. Rather it is the tens who are now being allowed to ‘go public’ with their updates etc.

The New York Times reports

Facebook has loosened its privacy rules for teenagers as a rising debate swirls over online threats to children from online bullies and sexual predators.

The move, announced on Wednesday, allows teenagers to post status updates, videos and images that can be seen by anyone, not just their friends or people who know their friends.

While Facebook described the change as giving teenagers more choice, big money is at stake for the social network and its advertisers. Marketers are keen to reach impressionable young consumers, and the more public information they have about those users, the better they are able to target their pitches.

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