Call it a gut feeling that B2B marketers feel strongly that social media is good for their business. Why a gut feeling? Well, according to a report published by eMarketer (available for their subscribers only) there is plenty of ‘feel good’ around the social marketing channel but B2B marketers are still having a rough go directly attributing social to critical business metrics.
In an article eMarketer says
B2B marketers know intuitively and anecdotally that social media brings them good leads. But when it comes to proving that social marketing shortens the sales cycle and delivers revenue, things get hazy. According to a new eMarketer report, “B2B Social Media Lead Generation: Best Practices for 2013,” B2Bs still haven’t found a proven formula for exactly how social helps close a sale.