Findings from a Forrester report paint a less than endearing picture of where marketers place Facebook in relation to other channels for marketing success. Let’s let the picture do the talking first.
Of course, this kind of ‘finding’ makes for great headlines and creates a buzz for Forrester. Analyst Nate Elliott wasn’t content with letting the report do the talking. Here he takes a swing at Facebook in the form of a letter to Mark Zuckerberg.
Why are business leaders less satisfied with Facebook than with any other digital tool? We believe there are two reasons.