Twitter and Bing Renew Relationship

For years now Bing has literally been able to kick Google’s butt in social search due to arrangements with Facebook (there was that little $250 million investment way back when after all) and Twitter (which was last renewed in 2011).

The problem that always faces Bing though is that no matter how hard they try and, more often than we give them credit for, succeed in providing better experience in some areas of search than Google, they just can’t break the 30% of search market share barrier.

Well, at least one part of the above will continue. Bing and Twitter have announced they will continue to work together. Details are a bit murky since the post that many other media outlets have referred to on the Bing site is no longer in existence. Regardless of that, if you want to search social using Bing and look for Tweets in particular you still can. Your results look something like this.

Red Sox parade search bing

So why doesn’t something this potentially powerful really help Bing?

Study Reveals Reasons for Executives Delaying Digital

It’s 2013 so nobody still has issues with getting involved in the digital space, right?

Well, according to a study conducted by the MIT Sloan Management Review and Capgemini Consulting and reported by eMarketer it appears that there are still barriers.

Corporate Cultural Barriers for Digital

We don’t have time for this right now? Really?

We don’t know how to that? Then learn it.

This is the way we’ve always done it. So what?

The rest of the questions / concerns get progressively worse.

What will it take to make folks like this see the light? Maybe it’s just waiting until they age out? That seems to be the most likely since not everyone is going to get onboard. They just aren’t. Time to move on, right?

Forrester Analyst Lets Facebook Have It

Findings from a Forrester report paint a less than endearing picture of where marketers place Facebook in relation to other channels for marketing success. Let’s let the picture do the talking first.

Facebook Marketing

Of course, this kind of ‘finding’ makes for great headlines and creates a buzz for Forrester. Analyst Nate Elliott wasn’t content with letting the report do the talking. Here he takes a swing at Facebook in the form of a letter to Mark Zuckerberg.

Why are business leaders less satisfied with Facebook than with any other digital tool? We believe there are two reasons.

Infographic: Instagram Marketing by the Numbers

Instagram Infograhic PreviewTwitter marketing. Facebook marketing. Regular old marketing. Content marketing. The list of types of marketing that is prescribed to every marketing professional as if everyone knows everything all this intuitively continue to grow day in and day out.

Not to be left out, Instagram is staking its claim to the advertiser world that it should be part of their overall plan.

Why you ask? Well, there are some rather large numbers associated with the service. Couple that with the fact that it’s owed by Facebook and the marketing mind begins to spin at high speed.

Take a look at this infographic from InstaZebra and see if Instagram has enough statistical ooooomph to get your attention.

Facebook Allows Teens To Go Public With Sharing

I know I am going to sound like a prude here but the announcement from Facebook that they are letting tens post updates publicly is not a great move.

Well, let’s qualify that. As far as being something that will make certain advertisers pee themselves with excitement, this is a fantastic move. The public company needs to generate revenue and this is one of the untapped faucets it has available to it. Of course there is some risk involved here but it’s not really Facebook’s at al. Rather it is the tens who are now being allowed to ‘go public’ with their updates etc.

The New York Times reports

Facebook has loosened its privacy rules for teenagers as a rising debate swirls over online threats to children from online bullies and sexual predators.

The move, announced on Wednesday, allows teenagers to post status updates, videos and images that can be seen by anyone, not just their friends or people who know their friends.

While Facebook described the change as giving teenagers more choice, big money is at stake for the social network and its advertisers. Marketers are keen to reach impressionable young consumers, and the more public information they have about those users, the better they are able to target their pitches.

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Confident In What Your Messaging Will Be A Year From Now? Schedule A Tweet!

The folks at Twitter are giving marketers a chance to show just how confident they are in being able to predict the future.

How you ask? By allowing them to schedule a tweet or ad up to a year in advance. From the Twitter blog we learn

Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.

Considering how things can change and what events might happen that can turn today’s harmless tweet into tomorrow’s insensitive blunder, I can’t imagine how anyone would feel comfortable in planning tweets that are any more than a few weeks out vs. months or even a year.

How Might You Be A Social Media Ad Star?

There has been lots of talk lately about social media users being the stars of ads that their friends and other might see.

The Wall Street Journal put together this chart to give you a very good picture of just what is happening in the social space with its billion or so ‘stars’.

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It’s all well and good but the glaring element is that Twitter has no opt-out. That’s wrong for the end user. Great for the marketer, bad for the end user.

Do you want to be a social media ad star?