I know I am going to sound like a prude here but the announcement from Facebook that they are letting tens post updates publicly is not a great move.
Well, let’s qualify that. As far as being something that will make certain advertisers pee themselves with excitement, this is a fantastic move. The public company needs to generate revenue and this is one of the untapped faucets it has available to it. Of course there is some risk involved here but it’s not really Facebook’s at al. Rather it is the tens who are now being allowed to ‘go public’ with their updates etc.
Facebook has loosened its privacy rules for teenagers as a rising debate swirls over online threats to children from online bullies and sexual predators.
The move, announced on Wednesday, allows teenagers to post status updates, videos and images that can be seen by anyone, not just their friends or people who know their friends.
While Facebook described the change as giving teenagers more choice, big money is at stake for the social network and its advertisers. Marketers are keen to reach impressionable young consumers, and the more public information they have about those users, the better they are able to target their pitches.