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Thanksgiving roundup: YouTube URLs, Vine gets pushy and more

inigo montoyaSince this Friday is a holiday (Black Friday is a legal holiday, isn’t it), I thought I’d do my weekly tidbit roundup a little early.

Putting the YOU back in YouTube

YouTube is making it possible to change your YouTube user name to something more fitting for your brand. This is huge because so many people didn’t give a lot of thought to the name they created when they signed up. My YouTube name, TVCyn, was created when I was working as a TV reporter. Now, it’s a little off the mark and not intuitive for those who know my by my full name or often used nickname.

Unfortunately, I don’t qualify for a change because only channels with more than 500 followers are eligible and of course, you can only pick a name that isn’t already in use.

50 percent of teens said Facebook is a snore

25th-Nov-2014-Two-Thirds-of-Teens-are-using-Facebook-Less-FrequentlyFacebook isn’t about to lose its status as the number one social network, but it seems like familiarity has bred a little contempt.

50% of the participants in the new GlobalWebIndex (GWI) Social Summary for Q3 2014 said they were using Facebook less frequently than they did in the past. (Study involved 170,000 internet users across 32 markets)

The percentage gets even larger when you look at just the teens in the US and the UK. 64% are spending less time on Facebook for one big reason – they’re bored.

Actually, it’s all rather chicken or the egg. 29% of teens said they aren’t on Facebook as often because they’re friends aren’t on as often. They’re still communicating digitally, but now they’re doing it via Instagram and messaging apps.

The most popular product on Pinterest is. . . .

The number one, most popular (Based on total number of repins, comments, and likes from the Top 100 brands in the 2014 IR 500) product on Pinterest is not a sexy pair of stiletto heels, a designer dress or diamond earrings. Nope.

According to an new infographic from Curalate, the most popular product on Pinterest is a cozy pair of camp socks from J. Crew. Really. If that was the $64,000 question today, I’d be going home a loser; socks!

Infographic_BlackFriday_Curalate_Topproducts

That’s followed by a slightly sparkly top by American Eagle and a military jacket from JC Penney. After that it’s mostly fashion and jewelry with an appearance by Urban Outfitters’ photo printer and a desk from Overstock.com.

Twitter moves one step closer to total T-commerce

Twitter offers instructionsWhat could be better than a hot cup of coca after a long, cold day of Black Friday shopping? I’ll tell you what, getting that cup of coca for less than everyone around you paid! That’s the American way. All you have to do is tap that new Twitter Offer from Cocabucks and it’s a done deal.

I am truly excited by this new advertising option because it combines two of my favorite things: Twitter and digital coupons.

Twitter Offers are digital deals shoppers apply directly to their credit card with a single click. This means shoppers have to register and store the card or cards they use on a regular basis with Twitter. That’s going to trigger security alarms for some people but as a nation, we’ll get over it. The digital wallet concept is slowly becoming more commonplace and we’re already used to storing card information with online sites we use frequently.

Friday Roundup: DM sharing on Twitter, a very merry Pinterest and more

Twitter TravelHello Friday followers, it’s time for another quick look at all those stories that were too small to print. The social networks keep tweaking their features and everyone is in the holiday spirit but whether it’ll be a good year or a so-so year depends on who you ask.

Let’s get to it starting with my favorite social network. . .

Twitter

Twitter’s been coming on strong lately and I like it. It’s as if they suddenly realized there was actual competition for second place and they knew they had to step it up if they didn’t want to lose out to Pinterest or Instagram.

Facebook celebrates an increase in users while cutting branded posts down again

good-news-bad-newsFacebook has good news and bad news. In short, the good news is that more people are visiting the site on a daily basis. In September 2014, there was an average of 864 million Daily Active Users (DAUs) which is an increase of 19% year-over-year.

Mobile is growing at an incredible rate. Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year. Super numbers.

The bad news is that they’re reducing the number of branded Pages posts that hit the average user feed, again. Facebook softens the blow by saying that this new culling will only impact spammers – which isn’t you, right? But I’m not so sure.

Three-quarters of millennials expect brands to be entertaining

Female_animal_trainer_and_leopardIf you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining?

In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane.

Evian’s crazy, roller skating babies video earned the company a spot in the Guinness Book of World Records as the most viewed online ad ever, accumulating more than 25 million views in just two months. When they made that, they knew it was funny and highly entertaining, and I’m sure they hoped it would be a huge hit, but I doubt they expected it to blow up the way it did.