Marketing Pilgrim's "Social Media" Channel

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Maybe We Now Know Why Facebook and Mobile Have Not Gotten Along?

Many people complain about Facebook’s mobile experience. For the longest time their app was just not very good. Even with the latest improvements the Facebook mobile experience still leaves a bit to be desired.

While it seemed that Facebook was simply focused on building their 900 million user powerhouse and mobile was backburnered as a result, that may not have been the case at all.

CNBC reports that as a result of early investor meetings there has been a change to the filings for Facebook’s IPO which indicates the trouble Facebook has with mobile.

Facebook said growth in the number of users using Facebook on mobile devices, which is hard to monetize, “may negatively affect our revenue and financial results.”

Kit Kat Offers Fans in Singapore a Social Media Break

Kit Kat is famous for their “give me a break” slogan and now they’re using it to give their fans in Singapore a much needed break from social media!

According to the Kit Kat Social Break website, 50% of 19-26 year olds in China, Singapore and US say keeping up social media is too time consuming and stressful. They say that they feel pressured to be in constant contact and guilty if they don’t respond right away to social media messages.

The solution? Kit Kat’s Social Break widget. The widget helps the user keep up on Facebook, Twitter and LinkedIn. The Facebook portion automatically “likes” any photos or updates that are tagged with your name. The Twitter helper automatically replies to Tweets with a relevant response randomly chosen from a list. The LinkedIn helper auto shares posts your contacts have shared. Says the copy: Now it is possible to seem intelligent without even lifting a finger.

Did Facebook Cause the Social Reader Decline? Did Users? Does it Matter?

Making the top ten list is a good thing except when when it’s the top ten list of losers. The Washington Post and The Guardian social reader apps both took a big hit this week and many are wondering if it’s a sign of things to come.

The numbers come from AppData, a website that monitors the health of Facebook and iOS apps. They caused a stir this week when they reported a 46% drop in monthly usage for The Washington Post and a 43% drop for The Guardian. Immediately, tech outlets jumped in with explanations for this horrendous turn around.

 BuzzFeed suggested that the collapse was due to the haters finally getting their way.

Brand Building and the Impact of Social Media

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. Search won by a nose thanks to business to business marketers who rated social media lower than business to consumer marketers. But overall, it’s clear that social media is having a big impact.

Digging a little deeper we see that online video is hot with the B2B crowd (who knew) while mobile is the weapon of choice for B2C.

Social media is changing the way we sell everything from accordions to wildebeests, but marketing man can not live by Facebook alone.

HootSuite Teams Offering Targets Business Market

HootSuite has announced the release of HootSuite Teams which will help businesses more easily manage the total social media presence across larger groups involved in day to day management of SM accounts.

All Facebook reports

Social media management platform HootSuite is looking to carve its niche into the business market with today’s launch of HootSuite Teams, a suite of tools designed to further collaboration within businesses.

HootSuite said its corporate clients have tripled over the past year, with its social media dashboard now in use at two-thirds of the Fortune 100 companies, and adding that it has seen social media teams at companies expand from one specialist to hundreds at some firms, with an average of 23.

Going Beyond the ‘Like’: Facebook Action Links and Google’s Faux Pas

When social sharing was fresh and new “likeing” something made sense. I like this picture, so I want to share it. I like this cereal so I want to praise it. I like this story about a devastating earthquake in Japan. Hmm. . . maybe one size doesn’t fit all.

A few months ago, I saw an article about an online news outlet that was experimenting with an option other than “like”. (Please post the link in the comments if you know of it, I couldn’t find it.) The idea was to offer a sharing option for content that was interesting but not “likeable,” such as news reports on disasters, deaths and other misfortunes. Imagine a “read this” button or a “thought-provoking” or “intriguing.”

Google+ Hangouts on Air Starts Rolling Out to All

Google+ Hangouts are one of the more compelling features of Google’s social outlet. In fact, many would argue that it’s the main differentiator that, if utilized more, could make more people understand just what Google has to offer for the social media inclined.

Last year Google used a small group to test Google+ Hangouts on Air which is essentially a way to broadcast your Hangout live and record them to YouTube. Enough said. Here is a video from Google

In theory this is a pretty cool deal. If you are excited about it, however, you may have to wait before this roll-out makes it to you. From Google in their post about this service

Of course, launching millions of live stations takes some doing, so we’re rolling out Hangouts On Air gradually, over the next few weeks.