Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Instagram rolls out real-time analytics for advertisers

Instagram Ben and JerrysInstagram just took a giant leap into the display advertising pool with the release of several new analytic tools for brands. (Did you hear the splash?)

Almost a year ago, they barely dipped their toe into the water with a blog post that was so tentative it was almost comical.

In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow.

Advertising backlash is pretty much a given these days but it doesn’t have the punch it used to have. We’re all addicted to our social media choices. Did millions of people abandon Facebook when ads started showing up in the feed? Did they leave Twitter? And they won’t leave Instagram. . . . maybe.

Twitter gears up to really ruin your timeline

Cash WhaleRemember when Twitter introduced the official retweet option and thousands of users vowed to start blocking anyone that caused a stranger to show up in their stream?* Well, they ain’t gonna like this update from Twitter either.

As spotted by Quartz, Twitter has quietly changed its help document, What’s a Twitter timeline?

“Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timelineThis means you will sometimes see Tweets from accounts you don’t followWe select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with itOur goal is to make your home timeline even more relevant and interesting.” (emphasis added)

Gullible? Facebook’s satire notation could help you save face

Facebook The OnionIf you’ve ever been fooled by a fake news story on Facebook, you’ll like the feature the social network is testing. Mashable has confirmed that Facebook is testing a “satire” notation on stories that show up in your news feed. Facebook says they’re had requests for such a notation because people sometimes have a hard time figuring out which headlines are real and which are fake.

There are times when it’s tricky to figure out, especially at a glance. That’s kind of the point. Sites such as The Onion and The Daily Currant are at their best when the headline sounds like it could have come from the pages of the New York Times. So, I get it. . . but I’m not giving everyone a pass.

Friday Round-Up: YouTube on TV, Square makes an appointment and more

cowboy_clipart_lassoIt’s round-up time! Let’s see what the internet has been up to this week.

YouTube Updates the TV App

If you use a streaming or gaming device to watch YouTube videos on TV, you’re in for a treat. YouTube is rolling out an app update that will make it easier to find new videos from your favorite channels or watch all the vids in a playlist. They’ve also updated the search function so it’s actually useable.

This means more people will be watching more YouTube videos on the big screen. If you’re turning out high quality content, this is great news. If you’re not. . . why not? YouTube is a moneymaker. Get on it.

Make an Appointment with Square

Twitter and Pinterest have fun with video

twitter videoVideo may have killed the radio star but it’s doing wonders for online marketers! Today both Twitter and Pinterest have video-themed announcements.

First, Twitter rolls out Promoted Video Tweets. This is the paid version of the Twitter Video Card they began testing earlier this year. With this new, streamlined experience, Twitter skimmers can watch videos right in their feed with a single click. Naturally, this has led to more video views because who isn’t going to click when they see that tempting blue button?

Want more people to see your video? Simply pay to promote it and Twitter will insert it in millions of feeds all over the world. Or not. Because Twitter likes to play favorites and right now this option is only available to a select few.

23 million Twitter bots! Relax, it’s not as bad as it sounds

BeetleJuice BotMarketers have a love / hate relationship with numbers. We’re always looking for tools to calculate the number of viewers and the percentage of clicks. How many minutes did he spend and how many dollars will it earn. Numbers are how we tell if what we’re doing is working or not. It’s also how we decide if an investment is worth it.

For example, a banner ad on a blog cost $500.

Is it worth it if the blog has 50,000 page views per month? What if they only have 50 page viewers per month?

What if Twitter admitted that up to 8.5% (around 23 million) Twitter users weren’t human? They’re actually bots – Twitter accounts that update without a “discernable user action” like my friend #Betelgeuse_3. Call his name three times and he’ll respond.

Facebook quietly bans the like gate on contests, coupons and other rewards

Like This pageIt’s a common practice to require people to ‘like’ a Facebook page before entering a contest or claiming a coupon. It’s quid pro quo and though consumers often complain about the practice, they click anyway because they want the prize. Why they bother grumbling is beyond me since liking a branded page has little effect on what shows up in your News Feed anyway. This isn’t the “old days.”

According to a small note on the Facebook Developer Blog, this practice is about to end. Two funny things about that – I thought it used to be against the rules and why bury the announcement on a blog few Page owners read?