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Facebook takes another step backwards with a new Groups apps

Old School Chat RoomAbout seven years ago, Facebook convinced the denizens of the internet that it was not only safe to come out of the IRC chat rooms, it was actually a good thing. No more hiding behind fake names while you discuss a singular topic with a room full of people, half of whom are there just to annoy you. Facebook was a social network – a place to be yourself, show off your photos, reconnect with old friends and make new ones.

Seven years ago, Facebook convinced us that public was better than private but more and more it seems like they’re having a change of heart. Or maybe it’s us who have had the change of heart and Facebook is doing all they can to play along.

Why everything you’re doing to engage fans is wrong…in a single chart

When Forrester asked marketers to share the channels they use to keep in touch with their customers, Twitter, Facebook, and YouTube topped the list.

It looks like we’ve all gotten caught up in the social media marketing hype, because it turns out, that’s not where our most loyal customers prefer to engage with us. Take a look…

Customer Engagement

Boom!

Didn’t see that coming, did ya? You did? Well pin a rose on your nose, ‘cos you’re one of the smart ones. While the rest of us try to increase our Facebook engagement rates from zero point some’n percent, we should be focusing on the customer outreach we have on our own sites.

Friday Roundup: Facebook gives Thanks, LinkedIn shares slides and more

It’s Friday and time for another online marketing, social media roundup. Let’s get to it.

Facebook reminds us to mind our manners

Did your co-worker buy you a cup of coffee? Did Aunt Minnie knit you a sweater? Say thanks the modern way with a Facebook “Say Thanks” video card. Choose a Facebook friend, choose a theme, grab a photo or post and the widget does the rest. One odd thing. . . the thank you card doesn’t actually go to the person you want to thank. It shows up on your timeline with your friend’s tag. Seems like a very public way to express a very personal sentiment.

I’d tell you more about it but every link in the announcement blog post is a dead end so maybe Facebook is already rethinking this idea.

Call, Configure, Commerce: The Twitter cards of the future

Twitter analyst day“You don’t win by being loud. You win by being good.” That’s Twitter’s philosophy and it’s leading them down some very interesting, new roads. This past week, the company delivered a 7-hour, 500-slide presentation to the press and investors at the first Twitter Analyst Day.

I wanted to listen to the whole presentation because I’m a diehard Twitter fan and I believe in its power as a marketing tool. But alas, 7 plus hours was a bit much. If you’re up for the challenge, you can access the presentation here. Or you can keep reading and I’ll fill you in on some of the highlights.

Making OnBoarding Easier

Facebook gets cute with their updated Terms and Policies

Facebook PrivacyHow many people actually read the Terms of Service agreement on a site before clicking the accept button? Better question, how many people click decline because they don’t like the Terms of Service on a website?

The answer to both questions is, not many.

Legally, companies have to provide a clear explanation of how they plan to use your data for their benefit but as much as we all complain about privacy policies, there’s nothing you can do if you want to play the game. Still, Facebook wants to give the power to the people, so they created a cute, slideshow guide to Privacy on the network.

The interactive pages are filled with white space and small paragraphs with large text. I understand the need to reach the lowest common denominator but this is too much.

YouTube turns jukebox; beta tests ad-free subscription service

This morning, the folks at YouTube are singing a merry tune thanks to the launch of YouTube Music Key. This obviously music-oriented add-on comes in two sizes; free and ad free for $9.99 a month.

You heard it, YouTube is offering a subscription service. And though the subscription fee will only include music options, it’s a safe bet that if the beta test goes well, YouTube will try subscriptions site-wide.

YouTube Music

When you log on to YouTube, or launch the YouTube app, you’ll find a new tab marked Music. Here you’ll find trending music videos and top music by genre. What’s more interesting are the YouTube mixes like “Music for Every Mood” which includes playlists like “Swag Out” and “Morning Motivators”.  I had to check out the motivators and they’re right! These songs will get you going; U2 – Beautiful Day , Pharrell Williams – Happy, Katrina & the Waves – Walking on Sunshine and (for some odd reason) Bon Jovi – You Give Love A Bad Name.

Home, food and savings: reaching Facebook’s 2.6 million newlyweds

just-married-558205-mIn 2013, 2.6 million people in the US changed their relationship status on Facebook to “married”. That’s a huge target audience with a fairly definable set of goals. They’re thinking about setting up housekeeping – many of them for the first time. They’re thinking about saving money for a new home and some are already contemplating starting a family.

It’s a big shift from where these people were a year earlier. Facebook says newlywed Page likes quickly shift from wedding, love and relationship oriented pages to domestic topics like cooking and home improvement.

Newlyweds are excellent potential customers because most haven’t developed brand loyalties for items they never had to buy before. They’re a clean slate and they’re actively looking for guidance.