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Facebook ad revenue: more money for less time

A lot of people spend a lot of time on Facebook. That’s a given. But when eMarketer broke down the numbers, they found something very interesting. When you compare time spent on site and ad dollars as a percentage of the whole, it simply doesn’t add up.

eMarketers Facebook Digital Ad Dollars

Looking at all digital activity in a day, Facebook users spend about 21 minutes on the site (that’s a lot!) which is 6% of all digital time. (That’s not so much.) Let’s be clear, those numbers are for the entire population, about half of which doesn’t go on Facebook at all. When you look at just adult Facebook users, time on site jumps to 39 minutes – feels longer. . . .

Twitter says they have more impact on tech sales than any other social network

Samsung TwitterAs Facebook warns marketers about less exposure, Twitter invites tech marketers over for celebration. A new survey (paid for by Twitter) shows that tech shoppers are 40% more likely to discover new products on Twitter than any other social network.

I don’t doubt this for a minute. But I don’t think it’s happening for the reason Twitter wants you to believe it’s happening. This isn’t about Twitter’s amazing ability to reach tech shoppers – it’s about the social media landscape.

Pinterest is an excellent discovery engine but it doesn’t favor techy items. If you’re looking for a lamp or a sweater for fall – Pinterest is the place to find what you want.

Facebook changes news feed again, warns page owners this might result in ‘less distribution over time’

Facebook just made another change to the News Feed algorithm and this time they’re being upfront about the fact that it may (will) cause another drop in Page engagement. Points for honesty?

This update is all about the trending post. The average person often posts about TV shows and movies and news when it’s a breaking story. You’ll see a lot of this over the next few weeks as the TV networks roll out their new season. Oh look, Kristen Wiig is trending. . . .

Facebook_trending_headlineUnder the new rules this post will show up higher in your news feed than that random post from your mother. If Caroline were to post this same update two weeks from now, it wouldn’t rise to the top because it’s old news – sorry Kristen – you only get a few moments in the Facebook sun from now on.

To gain a customer’s trust; meet them on their preferred digital stomping ground

Trust MeTrust is the number one, most important factor in getting and maintaining a relationship with a customer. People have to believe that they’re going to get their money’s worth, that their personal information will be kept safe and that they’ll receive what they ordered in a timely manner. No problem for Amazon, Target or Disney but what if you’re Susie Woosy’s Sleepytime Toys or Fred’s Fish-o-rama? New businesses (by calendar date or simply new to this customer) have to earn that trust before the average customer hands over the credit card a second time, and a third.

A new survey from SDL says it takes two years before the average customer fully trusts a brand and five years before a customer commits to a “Greater than Average” spend.

The average CEO has 3.9k Twitter followers & 630 Facebook friends

With 80% of employees saying they would prefer to work for a “social” CEO, it’s no wonder that we’re expecting a 50% increase in socially connected leaders in the next five years!

social-CEO

(via MediaBistro)

Friday Round-up: CA protects reviewers and Facebook posts fade away

Another week is at an end and we’re that much closer to the holidays. Have you started shopping yet? Have you made your marketing plan yet? Yes, you’re supposed to have a plan. Before you do that, take a look at these quick hit stories from the past week.

Pinterest on Chrome

Pinterest for chrome

Chrome users can now choose to have a new Pinterest image show up every time they open a new tab. Pick from a variety of themes including Art, Sports, Gardening, Cute, Travel, Cats and more. But don’t get too excited – the images aren’t actually Pinterest pins. They’re specially chosen, high quality images from places like Artsy and National Geographic.

I think it would be cooler if the tabs showed a full page of random Pinterest pins, but that’s just me.

Are you a good ad or a bad ad? Facebook turns to crowdsourcing for the answer

All Facebook users have the ability to hide any ad that shows up in their News Feed. These hides become another factor in the great Facebook data chain that helps decide which ads to show in the future.

Now Facebook is taking that concept a step further by taking into consideration not just the hide but the reason for the hide. And that reason will help decide the fate of the ad across the entire network.

 

Facebook Ad ChoicesOn the surface, handing over the power to the people seems like a bad idea but for legit marketers, it’s actually a good thing.

Under the old system, a “hide” from an overwhelmed and overworked Facebook user could stop your ad from showing up on another potential customer’s News Feed. Under the new system, there’s a difference between “It’s not relevant to me” and “It’s offensive.”