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Adaptly says forget the call to action, tell a story instead

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According to a new survey by Adaptly for Facebook, there’s nothing to be gained by being a nag. In fact, the numbers say you’re better off telling a story and saving the call to action as your punchline at the end.

To test the theory, they ran two, 3 unit campaigns for Refinery29. They served them up to a lookalike audience then watched the responses roll in.

The first set, the sequenced ads, began with a general, brand awareness message. 4 days later they ran a product information ad, 4 days later a specific call-to-action with an email sign-up.

You can see all three ads here.

Is Facebook faking friend Likes to increase your interaction with brands?

OK, put on your tin foil hat with me, this is a total conspiracy theory, but…

Facebook just showed me a post that it claimed 3 of my closest friends (actually my wife, sister, and good friend) had Liked:

Facebook bug?

Now, I know for a fact that they did not Like this post. Heck, they don’t even know about this brand.

So, my question is this: is this a sleazy effort by Facebook to encourage me to Like a post, or is this just a bug–which conveniently benefits Facebook anyway?

In the final World Cup Match it’s Facebook vs Twitter!

Wow, what a weekend. That final World Cup match was amazing! It looked like Twitter was going to take it but Facebook came in at the last moment with a tremendous push! There was, of course, a ton of talent on the field, but I think it was the fan support that really made the difference.

I mean, what’s the fun of playing if no one is watching. . . or in this case. . . talking about it online.

Twitter ended the match with an impressive 32.1 million tweets.

wctotaltweetsfinal_Total_Tweets

But Facebook claims they fielded 280 million interactions from 88 million people during the final game. That broke the record making it the single most talked about sporting event in Facebook history. (Which pretty much means “of all time”.)

Facebook ad research shows branding is a key and often missing link

There are plenty of TV commercials out there that leave you wondering what the commercial is for. Are they selling a car? A phone plan? A pharmaceutical that will solve all of your problems in a single pill? Sometimes advertisers sacrifice branding for the sake of being hip and entertaining. Well, maybe they can afford to be mysterious, but you can’t.

When it comes to online advertising – and in this case – Facebook advertising, Brand Link is one of the keys to running a successful campaign.

Facebook ad pointsFacebook’s Marketing Science team asked 700 consumers from around the world to evaluate more than 1,500 news feed ads. Researchers Neha Bhargava and Eurry Kim ran a variety of tests to determine how well people responded to different ads and they came out of it with seven key creative elements.

First impressions: Twitter’s new organic Tweet analytics rocks

My Tweets earned 5.5K impressions over the last 28 days.

I was impressed by that until I saw that I was down 8.0% compared to the previous 28 days. I’m slipping. But thanks to Twitter’s fancy new organic Tweet analytics tool, I can now pinpoint the source of the problem. . . .

Here’s my screenshot from this morning:

My Twitter organic analytics

I get that nice big headline telling me how well I’m doing in comparison to myself. I like that. That’s followed by a 28 day bar graph. Again, easy to read and the perfect overview of the ups and downs. Looks like late June was hot and things fell off as I rolled into July.

LinkedIn members are unique, driven and big spenders. . . or so they say

LinkedIn ReportLinkedIn just published a new study about harnessing the power professional consumers or “prosumers” as they call them. Without even looking at the numbers I can tell you that LinkedIn members have more buying power. It’s a networking site for people who are serious about whatever their business is, so chances are they have more discretionary income and a desire to advance – both professionally and personally.

What surprises me is LinkedIn’s choice of opening and closing graphics for their report. It’s a group of cavorting college students. The girls are all riding on the back of the boys and everyone is laughing.

Is this really LinkedIn’s audience? Shouldn’t we see people at work, at a conference. . . girls not riding on a guy’s back?

Millennials banish boredom with Twitter

Millennials are a tricky group. They fall between age 18 and 34. On the younger side, they’re just starting out the “adult” portion of their lives. Many are headed to college while others are still figuring out what they want to do. On the other end of the group, we have marriage and kids and mortgages but that doesn’t mean boring. Millennials can be movers and shakers, YouTube stars and start-up kings, but you’ll also find plenty of lost souls who use social media to replace the daily social interactions they had when they were in school.

One thing you can say about all Millennials, is they’re mobile. 80% of Millennial Twitter users post and skim their feed via a mobile device.

Millennials on Twitter