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Pew Study Shows Teens Are Not Shy About Posting Personal Information

We’ve been warning kids for years not to put personal identifiers on the internet. Still, a new study from Pew shows that 71% of teens have mentioned their school name on social media and 20% have posted their cell numbers.

Okay, maybe this is just the paranoid mom talking but these numbers scare me:

pew teens sharing

I’m shocked but not surprised by this chart or anything in Pew’s new study “Teens, Social Media, and Privacy.”

The entire report is more proof that 12-17 year olds are not only comfortable on social media, they’ve learned how to navigate the treacherous waters better than their parents. Look at these numbers:

pew privacy

Pinterest Adds More Details to Recipe, Movie and Product Pins

pinterest detailsBrand pinners, rejoice! Pinterest is doing you a solid as of today by adding fields for more information on product, movie and recipe pins.

-Product pins for things like clothes and furniture with pricing, availability, and where to buy (updated every day!)

-Recipe pins from your favorite bloggers and websites that include cook time, ingredients, and servings

-Movie pins with content ratings, cast members, and more

Pinterest says that icon under the photo means there’s more info. I couldn’t get it to work, so maybe it hasn’t fully integrated across the whole site yet. You also have to be using the “new” Pinterest design in order to see them. If you haven’t switched, look for the “Get it Now” link above your home feed. Once you switch, you’ll find all kinds of new information.

Exuding Confidence, Yahoo! Promises Not to Screw Up Tumblr

Tumblr by the Numbers PreviewHey, in case you haven’t heard, the rumor is now the truth: Yahoo! has purchased Tumblr.

You can read about it and all the predictions, cheers, jeers and whatever just about anywhere in the Internet industry press mainly because there is not much else going on.

In looking at the various reports that have tried to make sense of the purchase there is no more interesting than Yahoo’s own post on Tumblr which says,

I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!

We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.

Google Wants You To Have Music and Games Wherever You Go

15-14_33_36-01-IMG_0054Google just wrapped up their developer conference and I’m about to wrap up my coverage . . . for now. Google introduced so many new ideas this week, it’s hard to say which will still be important a month from now or a year from now. But for the moment, there are a few more significant upgrades that I wanted to discuss.

First, let’s talk about Google’s move into the world of streaming music. It’s called Google Play Music All Access – which doesn’t exactly roll trippingly over the tongue. Perhaps we should call it GPMAA? Before GPMAA, you could only use Google Play to stream music you purchased through the system. Now, you can listen to just about anything for the low, low price of only $9.99 a month.

Google’s AdWords Express Gets a Makeover

Google-Adwords-Express-Logo1Google’s AdWords Express which is designed to help small businesses take advantage of paid search by literally doing the heavy lifting for them through placement of ads on behalf of the advertiser, got a facelift of sorts.

Google is on a push to make things more beautiful and efficient. I get it in theory but the whole beautiful part sounds so forced although it is a company mantra these days.

The Inside AdWords blog tells us

Today, when you log into AdWords Express, you’ll notice a brand new look. We’ve listened to your feedback and worked with a lot of small businesses to streamline the AdWords Express experience. It’s part of our ongoing efforts to make Google products more beautiful and efficient.

Google+ Updates from Google I/O

Google-Plus-Glossy-IconThe news was flying fast and furious out of the Google I/O event yesterday. If you missed Matt McGee’s live blogging you missed more than a few chuckles but hey, that’s the way the Google Glass crumbles (yup, that was awful).

As we often do here at Marketing Pilgrim, we will turn over some of the reporting to Google itself regarding changes in Google+. Until these changes are realized by all it seems pointless to analyze or predict what they do or don’t mean. Besides, my crystal ball is in the shop following it’s prediction that Justin Timberlake would make MySpace relevant again.

So here is a series of videos to bring you up to speed on the new and improved Google+. Enjoy.

First up from the Google+ blog post about the changes covers

A multi-column layout. You’ll see one, two, or three columns of content depending on your screen size and orientation.

Awesome-sized media. Photos and videos can fill the entire width of the stream, making it easier to scan, and nicer to look at.

Delightful animations. The sharebox bounces, the menus slide, and the cards flip and fade — just to name a few.

Next up is a look at related hashtag implementation

[Infographic] In a Mobile World Customer Reviews Matter More Than Ever Before

customer-feedback-matters-previewThe Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers.

What that mobile world has created, however, is a brave new world for the consumer who now wields more power than ever. That power comes mostly in the form of reviews of a business’ products and services. It all leads to a customer who can voice great joy or great dissatisfaction with a business and that is power.

According to Gib Olander, CEO, Local Viewpoints,

Word-of-mouth advertising has long been recognized as the primary factor behind 20% to 50% of all purchasing decisions; in today’s mobile friendly, digital world, consumer testimonials and online reviews have become the default way within search results for consumers to judge the viability of a business to meet their needs.

The folks at Local Viewpoints put together an infographic to help further explain this reality of today’s online world.

Here it is.