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The 3 Biggest Risks You Take With Social Networking Profiles

Online reputation management isn’t always about big corporate brands. In fact, half of my book Radically Transparent is dedicated to building and managing personal reputations.

Just in case you’re not convinced that you need to worry about your personal reputation online, you might want to check out the interview I did with WCCO Radio:

Listen to the Radio Interview

In it I discuss three important themes:

  1. How your social networking profiles can hurt your career and job hunting.
  2. How debt collectors are tracking people down via social networks.
  3. How scammers and thieves are praying on the naive.

If you’re not an audio person, the same advice was recently published on Yahoo Finance via an interview I did with Bankrate.com.

Facebook Slow Rolls New Home Page Design and More

Facebook has begun introducing a new home page redesign to about 20% of the total 400 million ‘users’ of the social media platform. It appears as if the gist of the changes are just moving certain elements to different parts of the page so they can get more attention from users. More usage of the functionality means more stickiness means more opportunities to make cash. It’s that simple. Inside Facebook tells us

First off, a lot more people are engaging with notifications in the new design, Facebook’s Peter Deng tells us, which isn’t surprising since it’s at the top left-hand side of the site instead of the right hand of the bottom toolbar. Notifications for third parties will appear within the new interface for the rest of the month, until Facebook removes them on March 1.

29% of Companies Have a Social Media Policy

Does your company have a formal policy on employee social media usage during the work day (or after)? If not, you’re not alone: a report from employment services firm Manpower shows that only 29% of companies have a formal social media policy in place.

Obviously, far more companies block popular social media sites—another study in October showed that half of all companies block YouTube, Facebook and/or Twitter. But, as Mashable points out, those two stats aren’t mutually exclusive: there’s a difference between a written policy and simply avoiding the issue with blocking sites.

Twitter Breaks Tweet Count? Or Another Attack?

I just noticed that my number of tweets just skyrocketed, according to Twitter.

Apparently, I tweeted 34,000 tweets overnight!

Here’s Google’s cache from last night:

And here’s what’s showing right now:

I’m not the only one to see this. My wife’s just jumped around 10,000 too.

Anyone else seeing this?

UPDATE: While this is annoying–I don’t want to appear as though I’m a tweeting windbag–it’s a known, low-priority bug, according to Twitter.

C Suite Resignation Via Twitter

When people in the industry or anywhere else for that matter look to C-level participation in social media Sun’s CEO, Jonathan Schwartz, is viewed as a pioneer. He was the first Fortune 500 CEO to blog. Well, now he has broken some new ground by being the first CEO of his stature (or maybe any for that matter) to tweet his resignation. Yup, he’s given his last 140 characters on behalf of Sun Microsystems.

The New York Times Bits column says:

Jonathan Schwartz, the last chief executive of Sun Microsystems, has become the first Fortune 200 boss to tweet his resignation.

Late Wednesday night, Mr. Schwartz used Twitter to publish a haiku about his exit from Oracle, which just completed its purchase of Sun last week.

70% of Companies Plan to Spend More on Twitter & Facebook Marketing

According to a new study by Econsultancy and ExactTarget, marketers face a conundrum when it comes to increasing their online marketing budgets in 2010.

They want to do it, but 40% of those surveyed simply don’t have the budget to spend more on marketing this year.

What to do; what to do?

I know, let us reduce our spending on print ads (41%), radio (36%), and TV (31%):

And channel those funds into Facebook and Twitter (70%), blogging (64%), and SEO (64%):

Let’s hope these companies–and their agencies–can quickly figure out their ROI from social networking. Right now, only 17% of marketers say they have a good understanding of how sites such as Facebook and Twitter convert–compared to paid search ads (54%). Though those numbers stack up well against their current ROI measurement of print and radio, so maybe there’s hope. ;-)

Yahoo Patent: Geotagging + Social = Augmented Reality

When you think about geotagging, what do you think of? GPS coordinates appended to a Tweet? Picking the location you took a photo on Flickr?

How about notes from your friends? As customary, the US Patent Office recently published a patent filed by Yahoo in July 2008, and in that patent, geotagging takes on a whole new meaning. Instead of assigning pictures a location, you can actually leave notes at a location, accessible via mobile, and networked with your friends. Want to let your friends know what your favorite restaurant is? Add a tag. When they’re in the area, their phone will let them know about your tag. And that’s just the beginning.