Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

The CMO Club Lets You In On Their Social Media Thinking

It is often pointed out that the disconnect from those in the social media trenches to those in the C-level corner offices is significant and often damaging to the marketing efforts of many companies. While it can be fun to generalize and then make those at the top of the marketing food chain the culprits in the “Great Social Media Under-utilization Caper” it is starting to become much less accurate.

One way to see that CMO’s are taking a real interest in social media and user generated media as part of their overall marketing efforts is to see the results of a recent study done by the CMO Club. That’s right. CMO’s hang out in a club while you slave away at your community building efforts. It’s all cigars and mahogany furniture around the fireplace for the CMO set. Just kidding. In fact, The CMO Club and Bazaarvoice surveyed 133 active CMO’s to get their real world take on social media. Here’s how the respondents were broken out

Sherlock Holmes Uncovers TweetDeck Promo Potential

In an informal survey it would be interesting to know how many of our readers that made it this far into the post use TweetDeck as their third party Twitter app. I for one do on the desktop and as my mobile Twitter app in an iPod Touch. Alas, the old Blackberry disconnect ends my ability to be a full fledged TweetDecker. Are you a TweetDeck user? If not what are your preferred third party Twitter apps. Just let us know for kicks.

So why the interest in TweetDeck? Well, it looks like they are at least finding a way to generate some revenue. In the past the application provider has offered skins for their service for bands like Blink182 but now the film industry is getting on board. Mashable reports

Starting Up the Social Media Marketing Prediction Engine

Well, since everybody rolled out the trends of 2009 at the beginning of December, there’s really nothing left to do this year but make predictions for next year, right? Forrester is going to kick us off with predictions for marketing in social media.

Naturally, they see major growth coming in the SMM arena (which they call “social computing,” but I think that’s something different . . . ). In fact, they see 2010 as they year social media marketing reaches maturity, with marketers (and not just SMMs) focusing on measurement and even getting budgets.

The rise of SMM will lead to more transparency and interactivity, Forrester predicts. And that will make SMM even more valuable to companies. Oh, and Twitter will reach profitability—or be acquired.

Want to See the Most Popular Social Networks in the World? There’s a Map for That!

I know us Americans tend to view the entire world from our point of view, so it’s easy for us to think that the entire world rotates around Facebook and Twitter.

Not so!

Vincenzo Cosenza has compiled a world map of social networks–highlighting which networks are the most popular in each country.

As you can see, head to Brazil and you’ll find Google’s Orkut thriving. Take a trip to Russia and you’ll see Facebook clone Vkontakte holding firm.

I was able to find a similar map from June 2007. It’s easy to see just how quickly Facebook is taking over the world:

PS. If you prefer tabled data, here’s the 2009 breakdown:


Twitter Profitable in 2009?

OK, I have learned my lesson. I am going to tell you right out of the gate that when I read this piece of information about Twitter turning a profit in 2009 I was a bit skeptical. Now, the second part of this is that the source, BusinessWeek, is well, BusinessWeek so I tend to pay attention a bit more. Well, the times they are a changin’ for sure because the distinction between the venerable BusinessWeek and the rest of the Internet space may be less noticeable than before. As I went through the article I read the following

Cop Draws Gun at Tweetup Snowball Fight; Is It So Clear-Cut?

While it’s easy for us to predict the decline, and ultimate death of mainstream media, I wonder if we know what we’re letting ourselves in for. Take, for example, the recent incident that involved a Washington D.C. detective and a “tweetup” snowball fight.

Mashable alerted me to the story. With a couple of pics and a video, it’s easy to believe that the cop overreacted and should lose his job:

Now, I’m certainly not bashing Mashable here–they took the social media angle that appealed to their readers–but let’s look at the “citizen journalism” side of this. Viewing the photographs and cell phone video, you might confidently predict that there’s not much the police officer can say to defend his actions.

Sponsored Tweets from Add Analytics is an ad network for Twitter. You set your price and approve the targeted ads before they’re inserted (marked as ads) into your Twitter stream. And now, is adding analytics to its platform. has partnered with PeopleBrowsr to analyze participating publishers’ followers, as well as how they receive ads.


The analytics offer information on user engagement, male and female segmentation, location, and sentiment analysis. founder Sean Rad said the analytics, “provide Twitter users the data they need to become more prolific content creators.”

As with all user-based social media advertising, there have been a number of ethical and practical questions floating around Would a service like this increase the noise in the stream? Would it turn off or even drive away followers? Now users are better equipped to understand how their followers interact with their sponsored tweets.