Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Business Analytics Gets Social at SAS

If you are aware of SAS, a company located in Cary, NC then you understand or have a need to understand business analytics. As the largest privately-held software company in the world, SAS often flies under the radar because what they do isn’t sexy. Instead, it is necessary.

Necessary business functions don’t get the same attention or play that the exciting new and ‘edgy’ companies get. SAS is OK with that though. If you’ve ever visited their campus and saw how they treated their employees, you may quickly value necessary over sexy. A result of this reverence for their employees, the company merited the top spot on Fortune’s Top 100 Best Companies to Work For list this year. Actually you can find the company somewhere on that list just about every year but this year it’s number 1.

Consumers May Not Hate Social Media Ads After All!

What do you know? Dynamic Logic’s 2009 Ad Reaction (PDF) survey shows that consumers may not hate social media ads after all. A series of surveys took a look at the popularity of social networking as well as ad reception across various media.

The December 2009 survey of 2000 US adults found that 59% were involved in social networking and another 16% were interested, but hadn’t tried it yet. (Email was tops with 95% actively participating and 2% interested.) The same survey asked for users’ attitudes toward advertising on various media. The top two positive responses (which I assume were along the lines of “excellent” and “good”) were reported—and social media ads were on-par with search ads:

  • Opt-in email: 32%
  • Online: 24%
  • Online search: 24%

Study: Only 17% of Twitter Users Are Active; New User Accounts Down 20%

Here’s are some metrics that should concern those inside of Twitter:

  • The number of new users per month is down 20% since its peak in July 2009.
  • The average Twitter user has just 27 followers, down from a peak of 42
  • 80% of Twitter users have tweeted fewer than 10 times
  • The percent of active Twitter users is down to just 17%

The data comes from RJMetrics, which analyzed 2 million tweets from about 50,000 users. You could argue that no data is accurate, unless it comes from Twitter itself, but isn’t it interesting that we never see any of these numbers come from Twitter? You’d think that if the real numbers were more encouraging, Twitter would issue a “State of the Twittersphere”–similar to Technorati’s state of the blogosphere report.

From Lab to Beta: Google’s Social Search For All

It’s rare that Google gets trumped on news but with all the Apple iPad (insert your favorite disgusting nickname here) hoopla from yesterday the announcement that Google’s social search is now in beta for all to use kinda slipped by. After a little reading on the subject there may be a good reason for this. In other words, Google maybe didn’t want to make a big deal on this one. Read on to find out why.

The Official Google Blog announced the move with this

We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface. We’re leaving a “beta” label on social results because we know there’s a lot more we can do. If you want to get the most out of Social Search right away, get started by creating a Google profile, where you can add links to your other public online social services.

Facebook Planning Conversion Tracker Tool

The value of social media to business and Internet marketing is often hard to determine. But Facebook would like to help. Yesterday at OMMA Social, Facebook’s direct response solutions manager Brian Boland announced a conversion tracker tool from the most popular social network. Designed to complement Facebook Connect, the tool is already in testing.

The conversion tracking tool being tested by a “handful” of Facebook advertisers doesn’t have a launch date, but Boland believes it should become available sometime before the end of March. A JavaScript snippet will go into the Web page. Marketers will have an option to set up multiple tags to track numerous conversions.

Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.

Twitter Goes Loco on Local

Twitter is making sure that they are not left out of the year of mobile / local / smart phone etc, etc by announcing a new trending service that helps users figure out what might be the buzz about things in their neck of the woods. More and more we are seeing people getting drawn back to their lives on the move rather than behind the computer screen.

The Twitter blog tells us more about this addition

As Twitter evolves, and more people share what’s happening in their own world, we want to provide another way for people to discover topics that may be relevant to them. Last week we began to slowly roll out a new feature called Local Trends to expose what people are talking about on the state and city level, and today we’ve fully launched so everyone can use it.

50% of Marketers Shifting Funds From Traditional to Online; Social “Top Priority”

We already know that 84% of marketers plan to shift some of their direct marketing budgets to social media. Now, a new report from the Society of Digital Agencies suggests that 50% of marketers will shift budgets from traditional to online media.

Not only that, but the highest priority for this newly allocated budget is social networks:

Now, before all of your social media experts pee your pants with excitement, consider this. While social networking is the top priority, that doesn’t mean that companies expert to spend boatloads on it. In fact, according to this chart, social networking is #4 on the pecking order: