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Don’t Read This, If You’re a Social Media Guru

There’s not much going on in the internet marketing industry this morning. I suspect everyone ate too much candy.

While they recover from their belly aches, I’m going to do a little "belly aching" myself.

I’ve noticed–as have others–that there’s a growing number of people referring to themselves as social media "gurus," "experts," and "geniuses" (OK, maybe I made up that last one). What’s interesting is that many–note, I said "many" not "all"–of these self-labeled gurus have achieved nothing more than fame for being famous. In other words, peel back that first layer and you discover that they’ve not actually accomplished much in their social media guru career.

Facebook Changes Privacy Policy

Facebook IconTwo months ago, Facebook responded to Canada’s inquiry into the privacy practices of the most popular social network in the world. The (somewhat surprising) result was Facebook changing the way that third-party apps could access users’ personal information and how long they retained user data.

And now those changes are going live. With the info in clear, non-legalese language in the privacy section of the site, Facebook is giving users 7 days to comment on the new policies.

The major changes include “how users can delete their profiles, how long ‘backup copies’ of personal data get stored, and how some of their new data partnerships with companies like Nielsen might impact the ads users see.”

Facebook Continues to Can Spam

facebook-logoAs far as Internet business goes it would be hard to imagine someone having a worse year than Sanford Wallace. Who you ask? Mr. Wallace is the Spam King who had a judgment made against him last year in a suit filed by MySpace for $234 million. Now add Facebook to the list of people who basically own Mr. Sanford, Facebook. Just so you know, while I say he is having a bad year it doesn’t mean I am not thrilled to see this kind of Internet low-life get what he deserves. Mashable tells a little more about Mr. Wallace and how deep he is into this now.

Today Facebook reported they’ve been awarded $711 million in damages by a San Jose, CA court against Sanford Wallace, the notorious “Spam King” that MySpace also successfully went after last year to the tune of a $234 million judgment.

StumbleUpon Updates Design Again (Abandoning Social Search?)

Earlier this month, StumbleUpon started showcasing their new homepage design, when they touted their “Google + Twitter” social search. Now they’ve gone through the rest of the site to make it more consistent (less customizable), easy to understand and streamlined.

Read Write Web reports:

The new interface is streamlined and more social with an updated relationship system. A focus on consistency (e.g., limiting user control of visual elements) and removal of clutter (e.g., presenting tags in a drop-down menu rather than a cloud) characterize the design changes made. Also, a few tweaks to group sharing were made to help reduce share-spam.

The most significant UX changes have occur[r]ed in the way friendships and subscriptions work on the site.

Defamatory Tweet Costs NFL Player $600,000

You’re already careful about what you say on Twitter, right?

I mean, you read my advice on reputation management, so you know not to go around tweeting defamatory tweets in the name of "fun."


Good, then I never have to worry about you getting in as much trouble as Larry Johnson of the Kansas City Chiefs. What did he do? Er, only threw out some gay slurs on Twitter–costing him a one-game suspension and about $600,000 in lost earnings!

Agent Peter Schaffer said the game check and other lost revenue would amount to about a penalty of about $600,000 for the former two-time Pro Bowl player…Coach Todd Haley and first-year general manager Scott Pioli have repeatedly said they are trying to build a new culture and a new attitude for a struggling franchise, which has sunk to the bottom of the NFL and that disloyalty will not be tolerated.

YaToo: Y! Going Real Time

yahoo questionApparently Twitter is all search-dealt out. After deals to bring real-time info to Bing (now) and Google (later), Twitter was not the last of the big three’s choice for real-time search. (But does it matter if Yahoo’s deal with Bing goes through?)

Instead, Yahoo, almost a week behind the others, plans to go real time with OneRiot, according to TechCrunch’s sources.

I know what you’re thinking. Who? Good question. OneRiot tracks trends on the real-time web. You can search several social sites’ updates from OneRiot, or you can use their toolbar to add real-time content to any web search. A search on one of their listed trending topics brought up seven news articles, all of which were listed as first shared on Twitter. They have the ten most recent stories on their main page—and when I checked, 90% were from Twitter. Hooray for catching that other 10%, Yahoo.

Sweet! Tweet Delete Complete

twitter-birdHave you ever put together that questionable 140 character outburst or ‘observation’ and then experienced ‘tweeter’s remorse’ when you sent the poorly designed nugget of wisdom? It’s like that e-mail you didn’t want to hit send on (those really suck though because in most cases you have no recourse other than to start putting together an apology / explanation immediately). At least with Twitter you have always had the opportunity to ‘delete the tweet’ but Twitter had an annoying little habit of keeping that nasty little bugger in their search index. That was at least until recently. TechCrunch reported

Now, when you delete a tweet, it will instantaneously be removed from Twitter’s search index as well. We’ve tested it out this morning, and it is in fact the case. Even better, those tweets are also removed from the search API. We’ve tested several third party apps, and none contain the tweets that I deleted.