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Social Media: Total Copycats

youtube vampire logoIs it just me, or does it seem like every time one social media service comes up with a cool feature, it’s only a matter of time before every other site copies it, and there are no cool new features left? This time, Facebook is copying Twitter (yet again) and YouTube is copying Facebook.

YouTube’s latest feature will suggest friends in a “People you may know” box on the homepage (just like Facebook! *fake surprise*). The official blog announcement says that the friend suggestions will come from email addresses you’ve sent videos to (using YouTube’s email feature, not just your email account)—and your Gmail contacts, if your Gmail and YouTube accounts are linked.

4 Scary Scenarios That Twitter’s New Terms Allow

scaredI know it may appear I go looking for trouble, but I promise you I just like to share with you my concerns. In the case of Twitter’s update to its Terms of Service, I started thinking about what the changes could mean to us users.

I’m a huge fan of Twitter, and very much rely on the service for my micro-communications, so I hope none of these scenarios ever materialize.

1. Ownership of Tweets

While Twitter’s new Terms state that you maintain full ownership of your Tweets, it provides no guarantee that you can get access to, or download, such content.

We reserve the right at all times (but not [sic] will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames.

Facebook Lite Lights Up in US and India

facebook-logoBack in August we told you of the premature introduction of Facebook Lite. Many people speculated about what this could mean for the social media world and Facebook tried to calm everyone’s nerves by deflecting all the fuss and launching the beta version just a few days later.

Well, now it’s official. Facebook Lite is here (for real, honest). Over at Inside Facebook we learn that

Facebook has just launched a new version of the site, called Lite, to give users a simplified, faster-loading experience than the traditional www.facebook.com. The company says it’s intended to help new users, especially people with with poor internet connections, have a better experience than they have been so far when they have joined. The app is only live in the US and India, according to Facebook developer Blake Ross, but a worldwide rollout doesn’t seem too far away.

Connect Propelled Facebook Past MySpace

Facebook IconIn case you missed it, Facebook is pretty popular. As of June 2008, they’d beat MySpace in terms of total unique visitors worldwide (ballooning to twice as many uniques as MySpace in January 2009)—and even in the US, one of the few Facebook-is-#2 holdouts, Facebook has caught up to MySpace. Hitwise takes a look at the stats—and they say that Facebook Connect gave the popular social network the boost it needed to achieve world domination.

Hitwise mentions other factors that have helped FB: the new layout, mobile apps, especially for the iPhone and BlackBerry.

CMO Summit Outlines Challenges and Opportunities

CMO ExpectationsOver the next day or so I will be giving you some information that I have been gathering while at the CMO Summit in San Francisco. The even is put on by the Aberdeen Group and thus far has been incredibly informative. I write that with a bit of surprise because unfortunately events often sound so interesting in the promotion but fizzle in the execution. Not thus far with this event. Here’s a quick recap of the first day.

Mike Linton, former CMO of eBay and Best Buy, Columnist for Forbes

As you might expect from someone who has this kind of experience there was plenty to discuss on the topic of ‘CMO Calculus: Balancing Innovation and Results’. My head was actually spinning after this one. Like most of the information that you get at these shows it’s not really a surprise because most of it makes sense when you hear it. What is interesting , however, is the sheer volume of things to consider.

Have a Facebook Page? Post on Tuesdays

When the company I worked for got into email marketing, the perfect day and time to send an email blast was the holy grail. Can’t send on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because people are just getting into the rhythm of work and not ready to think about emails. Can’t send in the afternoon because people are shutting down for the day.

If you’re in the same place with your Facebook page, ViTrue’s Social Relationship Manager has that holy grail: data. And, as it turns out, some of the same logic about email scheduling applies on social networks: in terms of click through, Facebook wall posts are most effective in the middle of the week.
vitrue social ctr
Perhaps even more important than when to post is when not to post: if you’re trying to get people to click, don’t post on Thursday, Friday or Saturday.

Shocking! Twitter is a Big Influence

If the Hitwise data for Twitter usage in Australia is any indication of how the rest of the world uses the microblogging service, it’s growing in influence–insanely!

twitter_updownmkt

In the past 6 months:

  1. The number of Australian sites that send visitors to Twitter is up 479%.
  2. The number of Australian visitors to Twitter is up an equally impressive 460%.
  3. The number of  Australian sites that Twitter sends traffic to has increased to 17,000.

So, no real surprises here. Who didn’t know that Twitter had become a huge influence on the interwebz? :-P