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Social Media Darling Dell Updates Numbers

Dell logoIf you have spent any time around the social media circles discussing business success stories you have heard a lot about Dell. In fact, you have probably heard so much about Dell that you know that the have claimed to have generated around $3 million in sales through their Twitter efforts. Of course, this is of interest because measuring success in social media is one of the most important topics that the industry can take on.

Well, now Dell has updated their data so it’s time to spruce up those decks touting Dell’s social media success. Bloomberg reports

Dell Inc., relying on social- networking sites to drum up sales of personal computers, said its promotions on Twitter have helped generate more than $6.5 million in orders for PCs, accessories and software.

Google Announces New Offerings in Real-Time, Mobile and Social Search

google-logoWhile Google’s CEO is experimenting with the wonders of Twitter (which by the way has been switched to @ericschmidt and has over 10k followers so adjust accordingly) the mothership, Google, is announcing some new search additions that are, well, timely.

Today Google made the announcements from the Computer History Museum in Mountain view. The official Google blog tells us Be sure to check out the video there as well.

First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

If You Can’t Buy’em, Join’em

Twitter iconIt wasn’t too long ago actually that Eric Schmidt was referring to Twitter in terms that were less than flattering by saying the micro-blogging service was a ‘poor man’s e-mail.” As with anything in the Internet industry space just give it 6 months or so and there will be some sort of about face or make up or whatever.

So where are Google and Twitter nowadays? Well, let’s see. There was the “Google is Going to Buy Twitter” phase. Then there was the Google deal for Twitter’s feed reality. Now, all is well between the two ‘frienemies’ as Eric Schmidt appears to have opened his very own Twitter account at ‘eschmidt0’. Oh happy day.

TechCrunch shared this info from the weekend.

Twitter Mobile Gets a New Look

twitter-logoI admit, I am coming at this one a little uneducated. You see I never used the Twitter mobile site until today when I even considered that it existed. With the third party apps available I just don’t think about Twitter as the place to ‘micro-blog’ but rather the act of ‘micro-blogging’. I suspect that will make sense to some and for those who get it maybe you should be just a little worried.

Back to the important news at hand. The new Twitter mobile site preview was touted today on the Twitter blog . Leland of Twitter tells us

Customer Engagement Survey Shows Twitter is King of ROI

Screen shot 2009-12-04 at 9.21.28 AMI’ve been a contributing analyst for the eConsultancy/cScape Customer Engagement Survey over the past few years. The 2010 edition has just landed and I thought I would share with you the data that jumped out at me.

Email Newsletters Fading?

The 2nd Customer Engagement Survey saw businesses focusing their efforts on using email newsletters to improve customer engagement. An incredible 69% of companies stated that they had measured a tangible improvement through their e-newsletter campaigns so it was not a surprise that 59% planned to invest heavily in email marketing by the time we came to the third survey. By contrast, investment in social networks – such as Facebook – was down on the list of priorities with only 36% of companies planning to increase their investment in that area.

Bing Wants In with the In Crowd

bingsadTwo years ago, Microsoft bought a 1.6% share of Facebook for $240M. In exchange, Microsoft Live (and now Bing) provided web search for the most popular social network in the world. Two months ago, the two companies entered another deal with Bing to integrate public updates on the social network into Bing search results on real time searches.

Okay, this time, it’s not really that big a deal, but Bing and Facebook are here yet again, reminding us all how buddy-buddy they are (and thus how cool Bing is, really, guys, can I play now?).

As part of their continuing $100M marketing blitz, Bing is running a contest with Facebook. The theme is “hometown pride.” (I’ve got this great picture of my son. . . .) and the winning image will be featured as the Bing background on January 6.

Bing Revamps Maps—Now with Twitter!

bing tweet mapIsn’t everything better with Twitter?

All right, let’s admit it: we had to see at least part of this coming. Microsoft Live search had maps with bird’s eye view and even the equivalent of Street View in some places, and we all had to know that eventually that product would get rolled over to the Bing brand, too. Well, now that’s happening: but Bing wants to take it to the next level.

And, of course, the best, most obvious way to take maps to the next level is to add Twitter. Everything is cooler with teh social, right? Now in beta, Bing Maps uses the same Silverlight technology that Microsoft Live Maps did, including directions, street-level views and even museum tours—but now with Twitter’s geolocation API, they have a “mash in” to add Tweets (so not only can you see the mummies, you can also read 19 Tweets saying how boring they are).