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US Twitter Visitors Down in October – Sound the Alarm?

Twitter iconBefore you read any further just lean back and take a deep breath. You are about to enter the “Research Zone”. You know the place well. It’s where we give you shocking numbers that someone has come up with using their “methodology” and it is then used to create shocking headlines around the Internet for your reading enjoyment. It’s almost like having an informant who whispers something in your ear then you get to blab it all over the place and set the masses running. It’s fun!

Today’s “OMG stat” is brought to you by comScore via TechCrunch. Apparently, Twitter had a rough October.

Facebook Keeps Someone Out of Jail (For Once)

624824_restrainedUsually, when we see Facebook and arrest in a story, the story is filed under The World’s Dumbest Criminals. Like the guy that made fun of his DUI charges by posting pictures of himself in a jailbird costume. Or the burglar who logged into his Facebook account at the victim’s home. Or the woman who violated a restraining order by poking her victim.

But this time, Facebook is finally saving someone’s bacon. Or, oddly enough, his pancakes. As the New York Times says,

The message on Rodney Bradford’s Facebook page, posted at 11:49 a.m. on Oct. 17, asked where his pancakes were. The words were typed from a computer in his father’s apartment in Harlem.

Retweets Will Never Be the Same …. Unless You Want Them To Be

RetweetYesterday, Twitter started to officially roll out its own retweet function that has been the cause of some serious consternation from the Twittersphere (or whatever silly term you want to apply to the Twitter community).

Before we go into any detail please note the following and make sure you filter your reactions through the most important piece of data that you will need to know about this whole thing: you don’t have to use the new function. You can do whatever you want with regard to keeping your version of the status quo or adopting Twitter’s new retweet function. Also, this is not the final product as Evan Williams points out in his explanation of this overly controversial move by Twitter.

The Tweets Are Coming — To LinkedIn

linkedin-logoYou know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership.

Twitter iconOkay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be just what your profile needed—proof that you’re engaging with others in your industry, sharing helpful information, and have the know-how to do your job.

On the other hand, Twitter has also become an easy way to promote yourself—both in touting your abilities and giving yourself an actual promotion, to “guru.” Not everyone tweeting, and not everything said on Twitter, can be taken as evidence of expertise/guruosity/genius.

Real Time Search Coming to Mobile

oneriotReal time and local mobile search are two of the major hot spots in search today. and now they’re coming together. We’ve heard more and more about OneRiot now that their rumored deal with Yahoo has been confirmed in testing—and OneRiot is bring real time (and social) to mobile, this time through a partnership with mobile search provider Taptu. Says MediaPost,

People can search on their phone for real-time news. “You hear there’s a hurricane and want to read the latest buzz on your mobile phone,” says Tobias Peggs, general manager of OneRiot. “So, you do a search for ‘hurricane,’ but you don’t want to see the Wikipedia page. You need quick access to real-time news.”

Are Social Media Users Just Technologically Advanced Coupon Clippers?

Brand LoveOk, let’s get everything out on the table before we really get going here. Social media helps brand build a following of people who believe in the brand. It creates little armies of brand zealots that do all the promotion for you on a grassroots level. It is the next level of the evolution of the online commerce experience because Internet users are so savvy that they will understand that to experience a brand is to live the brand is to make the Earth safe for the rest of us mere mortals! Oooops. Sorry. I got a little caught up in the hype of social media.

Now for the reality check? Social media users like deals. Sure they may ‘engage’ with a brand a little more but they are really just looking for a deal. A coupon. A discount. Not brand nirvana.

Twitter and Some Brands Not Getting Along

Twitter iconIf you were the folks at Twitter and you are talking about offering commercial level services that are going to eventually generate the mythical revenue that everyone is yapping about wouldn’t hate to hear about enterprise unrest among the ranks? The issue of Twitter account squatting is nothing new. There has also been little mention of it in the news as of late. I actually made the mistake to think that maybe Twitter took control and really started to crack down on the practice.