If you have spent any time around the social media circles discussing business success stories you have heard a lot about Dell. In fact, you have probably heard so much about Dell that you know that the have claimed to have generated around $3 million in sales through their Twitter efforts. Of course, this is of interest because measuring success in social media is one of the most important topics that the industry can take on.
Well, now Dell has updated their data so it’s time to spruce up those decks touting Dell’s social media success. Bloomberg reports
Dell Inc., relying on social- networking sites to drum up sales of personal computers, said its promotions on Twitter have helped generate more than $6.5 million in orders for PCs, accessories and software.