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Online Recommendations > Advertising

2010 year of the mobileDeloitte’s 2009 State of the Media Democracy report was released today. Unsurprisingly, it reports that TV has become more popular in the struggling economy (beating out other forms of entertainment). But the big news might be two of the “lesser” findings—about online recommendations and the mobile Internet.

Online recommendations are becoming increasingly influential, especially compared with online advertising. Online advertising doesn’t stack up against its offline counterparts—83% of those surveyed cited TV advertising as having an impact on their buying decisions, but less than half mentioned online advertising among their top three. Even clicking through to another site has dropped from 72% to 59% over the last three years. (Only half would click more on more targeted ads, down from two-thirds last go round.)

Google Wants Access to Your Private Social Networks

Google’s Marissa Mayer talked with the Telegraph recently about her vision for Google’s future—and not surprisingly, she has an expansive vision for what information Google should index and provide to us. An “omnivorous” Google, she calls it.

Somehow, I don’t think it’s entirely accidental that she sees a Google that eats everything (rather than, say, knows everything [omniscient], considering the interpretation is apparently “one which is able to take a user’s total context – where they are, what they were just reading, which direction their mobile phone is pointed and so on”). One of the most important sources she wants to tap for better search results is social networks—and while they have already made deals with Twitter for up-to-the-minute results, she wants something a whole lot more “personalized.”

A of Interesting News

bitly_logo_topSo you are and you just suffered through the announcement that your already crowded area of the Internet space has been sat on by the 800 pound Google gorilla with their announcement of the arrival of their own URL shortening service. That can make for a rough day. Sure competition is a good thing because all ships rise with a rising tide. Google makes those tides rise so fast sometimes though that the little ships get tossed in the air and don’t always land well.

Well, is trying to do its part in making the URL shortening industry a little more interesting. They have announced their new Pro service. One wonders if they needed to announce it a little more hastily than anticipated considering the new “Google’s in the URL shortening house!” scenario. At any rate they are offering a chance for users to provide customized / personalized / whatever-ized shortened URL’s for those looking t stand out from the crowd. Their blog’s description goes a little something like this:

Twitter Developing Specific Features for Business

twitter-birdIf you are Twitter you have to be feeling a bit dizzy by now. 2009 has been a year of tremendous growth, more than a little success followed by more than a little criticism. There are always questions hovering over why Biz did that or if Jack really meant that or if Evan is saying something that isn’t supposed to be public or whatever.

Meanwhile, the rest of the market is flying around at a rapid rate. Google has come up with nearly forty innovations in the past 70 days alone. Some of which involve the real time search genie that Twitter represents.

Well, while not innovating at Google-like speeds (who does that anyway) there are some things emerging from Twitter like their announcement yesterday about a new ‘business’ feature. On the Twitter blog we read

From Russia, With Chat?

AOL Running ManAOL continues to travel into the brave new world that it is venturing into as the lines have been cut that once attached it to TimeWarner. Of course, there will be a lot of scrutiny which often leads to criticisms but that’s just part of doing business. Another part of doing business as a solo act is to make sure that you lean more toward ‘lean and mean’ which may mean trying to shed some business units that are not going to be helping AOL address its core competencies (which is another matter seeking clarity so feel free to chime in if you are from AOL).

Even Mark Zuckerberg Isn’t Sure About Getting More Public

Facebook IconMark Zuckerberg and I aren’t Facebook friends. That’s cool; I don’t know him. Until recently, all I could see of his profile was his picture, networks and friend list. But this morning, either the Facebook CEO had decided that’s what’s good for the goose is good for the gander, or even he didn’t know what the new privacy settings changed.

I’m going to guess that it was B, because since the articles on True Slant and ValleyWag have run, Zuckerberg’s profile is a lot more private.

On his Page (where you can be his fan, not to be confused with his profile), Zuckerberg defends the change:

Oh No! Google’s Buying Twitter Again?

Twitter Bird GoofyRev up the rumor mill engines! We’re not sure what the expiration date is on this one either so we better get on it fast. It appears that the fresh, French air at the LeWeb conference in Paris has created an awkward moment for Twitter co-founder and chairman, Jack Dorsey. Let this be a lesson for all you kids out there that words are powerful things and they are also very malleable. In other words, people like to twist them.

So what did Jack say? According to the Telegraph

During a panel session entitled: ‘European Gang Live’ at LeWeb 09 in Paris, Mr Dorsey was asked if Google was planning on acquiring Twitter. Instead of denying the possibility as expected, he replied: “There have been no announcements.”