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Does Popularity = Social?

The founders of Infegy have used their Social Radar, a social analytics and research platform, to take a look at brands in 2009. They call their report the Top 50 Social Brands of 2009—but I’m not convinced.

On their blog, Infegy says the Social Radar

analyze[d] millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter Adds to Its Ranks

It looks like Twitter is gearing up for a big year as they announce several (as in around 10) new hires to start the new year. While official numbers of total employees are tough to come by (last I saw put it in the range of 150 but I will not stand by the accuracy of that number) it is obvious that Twitter is looking to have a big year. Let’s call it Twitter’s “Year of Revenue”. That’s usually what we talk about when it comes to the service anyway right?

Louis Gray tells about these hires
and specifically of one that is very strategic. Anytime Twitter brings on a former Google lawyer then you know they are up to something.

Pepsi Decides to Use the NFL a Different Way

In what may be a mini ‘bell weather moment’ in advertising, Pepsi has decided to keep its usual Super Bowl advertising money in its bank account. While they are not exactly saving it they are certainly redirecting it to online opportunities. I say this is a potential ‘bell weather’ moment because it ends a streak of 23 consecutive years where Pepsi has advertised during the event that attracts some of the largest viewing audiences in the history of television.

So what is Pepsi saying with this move? It’s more like a question they are asking the NFL and the advertising world that has made such a big fuss over Super Bowl ads for years: Where’s the value? Not to worry about the NFL though because they are still getting Pepsi-bucks……just not in a big chunk for the big game. Compete tells a little more

Facebook Receives News of A Merry Christmas Indeed

While most of us in the Internet marketing “industry” were all aghast at the Facebook privacy problem of ’09, the rest of the world could have cared less. You know those people, right? The ones who don’t live and breathe this stuff to the point that all perspective is lost? These are the ‘everyday’ Facebook users who don’t give a rip about Mark Zuckerberg and the continued search for 7,000 people who care enough to impact any policy changes with the social media giant.

So those regular folks pushed Facebook to a point where it had never been before: the number one site during the Christmas holiday. ReadWriteWeb tells us

Twitter’s New Year Resolutions: 1 Billion Searches a Day & an IPO?

Reading Biz Stone’s op-ed in the UK’s Sunday Times newspaper almost had me snoozing. Not that Biz is boring–he’s actually quite fascinating–but the article was just a recap of stuff we already knew. Then I saw these closing statements:

..It can be these things but primarily Twitter serves as a real-time information network powered by people around the world discovering what’s happening and sharing the news…In the new year, Twitter will begin supporting a billion search queries a day. We will be delivering several billion tweets per hour to users around the world…

(Emphasis added)

Er, did he just say billion? With a "b"?

Facebook Set to Pass MySpace Revenue Ahead of Schedule

Facebook has drubbed MySpace on almost all fronts—in the media, with users, in growth, in traffic—except ad revenue. But expect that to change next year, according to eMarketer: “It will surpass its former rival, MySpace, in ad revenues in 2010, when marketers worldwide will spend $605 million on Facebook versus $385 million on MySpace.”

The projections for next year show MySpace on a downward trend, falling from $490M worldwide this year to $385M next year. Facebook on the other hand is still climbing: from from $435M this year to over $600M next year.

Meanwhile, overall social network ad spending is going up. eMarketer predicts 7.1% growth for total ad spend next year, bringing the total to almost $1.3B. Although they initially expected 2009 to see a downturn in revenue, now the stats show 3.9% growth over last year.

Celebrity Death and Misfortune May Help Advertisers

It’s hard to believe that 2009 is finally coming to an end. As is always a very popular practice the media likes to take us on a stroll down Memory Lane but make sure we take a brief turn onto Morbid Court. Why? Because it is important to recap what celebrities either died or train-wrecked their lives in the past year. I admit that I read these lists more often than I should and often have the “I didn’t know they died!” moments which do literally nothing to make life better. They just happen.

So why not look at how advertisers may have or could have benefited from celebrity news that range from death to sordid trysts to you name it? Search Engine Watch has spoken to Blogads CEO Henry Copeland and came away with this