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20% of Online Advertising is on Social Networks

social-media-collageWe reported one stat from a new comScore report yesterday—that Facebook served 8.2% of all online ads—but the full report is even more impressive.

More than one in five of all online ads are served on social networks. MySpace still leads the pack with 9.2% of all online ads, and Facebook is a close second with 8.2%. The 3.7% of online ads served on social networks is split among such sites as,,, Bebo, and other smaller sites, most with 0.1% or less of the total online ad market:

Top Online Display Ad Publishers in Social Networking Category
June 2009
Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix
Total Display Ad Impressions (MM) Share of Display Ads Ad Exposed Unique Visitors (000)

Twitter Hires More Exec Firepower

Twitter Bird GoofyTwitter is really trying to become the company that everyone has it pegged to be, or at least it seems that way by their hiring tactics as of late. While the media daily predicts the emergence / unfettered growth / imminent doom of the micro-blogging service daily (are you sick of it yet?) Twitter goes about its merry way showing signs of brilliance (rapid growth) and signs of “WTF?!” (outages).

The latest attempt to move to the next level, according to TechCrunch, is the hiring of Feedburner co-founder and CEO Dick Costolo as the new COO of Twitter. Costolo left Google in July after spending enough time with Feedburner’s new owners to watch them drop the ball. What makes this hire significant (aside from Costolo being an early investor in Twitter) according to TC’s Michael Arrington is

Facebook: An Internet unto Itself

Facebook IconFacebook has a lot going for it lately. They’ve got more than 250M users worldwide, they’re the most popular social network in almost every country in the world, they’re hiring in a down economy, and according to a new comScore report, 8.2% of all Internet ads are served on their site.

But, then, maybe this all makes sense. Since Facebook is so popular, it’s not entirely surprising that they serve one out of every twelve online ads. Even better? At least some proportion of their on-site CPC ads lead to another page on the site—so they’re getting money and traffic.

This isn’t a recent development, of course—we’ve all seen ads to “Become a Fan” of something on Facebook. But as smart as it sounds to make your advertisers pay for generating traffic to your site, the underlying logic is pretty much a stroke of genius:

NFL (No Fun League) Policies Around Social Media Expand

OchocincoWhile it’s probably not fair to attach the “No Fun League” tag to the NFL in this instance it certainly makes for a better headline, so there. The league, which earlier this year linked itself to the US Marine Corps and others by limiting social media use by its ‘employees’ has expanded those terms before the start of the regular season. With the start of the regular season a little over a week away the premier US sports league has decided to at least say that it wants to exercise more control over how the game and its image is portrayed in the new world of social media interaction.

cnet reports

On Monday, the league announced that it had modified its social-media policy to limit Twitter and social-networking use by players, coaches, league officials, and even the media.

MySpace Lags Behind Twitter in UK

Twitter iconTwitter, media sweetheart and microblogging service extraordinaire, has another coup to add to its list: they’ve now beat out MySpace in terms of most visits in the UK.

Remember MySpace? The overhyped media sweetheart before Twitter and Facebook? Hitwise UK reports that Twitter is now the 27th most visited website in the UK. This is a complete, stunning, and utter defeat to MySpace, coming in at a distant 28th ;) . However, the traffic trends over time look pretty alarming:

myspaceHowever, Twitter is not the most popular social site in the UK. That honor belongs to the reigning champ, Facebook. YouTube was #2, Bebo came in at #3, and then Twitter and MySpace.

We’re in Yur Internets, Lookin 4 Yur Tax Fraud

one-dollarYet another reason to be careful what you say online: the tax man cometh, and he’s totally reading your MySpace. According to the Wall Street Journal, state tax revenue agents have begun checking social media profiles and announcements to make sure their citizens are staying honest.

The WSJ gives multiple examples from around the country:

  • In Minnesota, authorities were able to levy back taxes on the wages of a long-sought tax evader after he announced on MySpace that he would be returning to his home town . . .
  • . . . agents in Nebraska collected $2,000 from a deejay after he advertised on his MySpace page that he would be working at a big public party.

Twitter and Fox on the Fringe

FringeNot sure what you should do with Twitter? Are you hearing that it’s the most important breakthrough since breathing but not sure how to take advantage of it? Well, you may need to stop listening to everyone and think a bit outside the box like Fox is doing to inject some new life into a re-run of the edgy TV show, Fringe. Of course, this type of show is probably a perfect place to run this kind of experiment. PC World writes about the TV and Twitter convergence.

Fox has come up with a new way to get viewers hooked into watching repeats of two episodes of the TV show Fringe. On Thursday at 9 p.m., the penultimate episode of Fringe will be accompanied by Twitter commentary from two of the show’s cast and producers.