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New Software for Facebook Pointed at Hackers and Spammers

The complaints pile up daily about the amount of spam and malware that proliferates the social media world. It even reaches the highest levels such as the recent takeover of the FCC chairman’s Facebook account that resulted in e-mails going out to all of his “friends”. While I know I shouldn’t, I have to laugh at that one. Maybe that’s part of the reason why the government is turning its attention to Facebook? Who knows but it sure be inspiration to look a little closer.

In an attempt to capitalize on this brave new world for spammers and hackers Websense is offering a new product called Defensio (how much time was spent on that name?). The Wall Street Journal’s Digits blog reports:

No Twitter IPO Until Whale Season Ends

"We’ve raised all this money. We’ve created this global brand…Now we have to go build the business that lives up to that valuation."

Twitter COO, Dick Costolo, January 20, 2010

And that, my friend, is why we won’t see a Twitter IPO this year. That, and this really obscure New Yorker reference:

“My view of our financial future is like that old New Yorker cover where the New Yorker looks at the view of the United States and the IPO is way out west somewhere,” Costolo said yesterday during a panel discussion at Bloomberg’s San Francisco bureau. “Bronx and Queens are our 2010 financial plan, and that’s what we’re focused on right now.”

Posterous Has a Coke Zero and a Smile

When I saw this ‘announcement’ I really wanted to check into what was going on because it involved a brand I have been a lifelong fanatic of (Coca Cola) and one that I have recently started to really enjoy, Posterous.

While I sometimes wonder why people get so attached to brands and think it’s a little weird, I have to admit that I am almost over the top with my Coke addiction (go ahead and snicker and insert silly drug reference here). I actually refuse to drink other soda products unless there is literally no other choice. Also, I just like the logo and the sense of Americana it carries. Of course, with the amount of aspartame I have ingested drinking Diet Coke for years I will likely prove those lab rats correct but, hey, everyone has to check out of here for some reason, right?

Study Confirms: Women Talk a Lot!

…and that’s a good thing! At least for marketers. :-)

Forrester Research has updated its two year-old Social Technographics Ladder–adding a new rung for Conversationalists:

These Conversationalists are certainly on Twitter, but, perhaps no surprise, they’re spending even more time updating their Facebook status. Watching my wife, sister (in-law), cousins, etc, I can certainly see why Forrester is reporting that women make up 56% of the Conversationlist group–and it’s just like in real life. While men tend to have short updates, factual posts, and brief interactions, my observations suggest that women tend to be more engaged, have longer conversations, and prefer the (debatable) privacy of Facebook over Twitter.

With the Conversationlists being just one rung of the ladder below the Creators–those that publish blogs, upload videos, etc–marketers need to pay particular attention to this group. As Forrester suggests…

Facebook Gets the Attention of the FTC

For those of you who have ever been in sales or were trained to sell you may have heard the expression that it is “better to ask for forgiveness than it is to ask for permission”. Nice pithy little saying that simply means, go ahead and do what you want to do to get the job done and if there are any issues they will be worked out. While that is something that produces chuckles amongst the rebel sales force, in practice it often ends up in bad business and forcing people to change things that don’t need to be changed.

MySpace Adds Facebook Connect—the Beginning of the End?

Rumors of MySpace integrating Facebook Connect have circulated since October. And now it looks like they’re coming true: MySpace’s Fan Video site allows users to login with either MySpace or Facebook accounts.

The Fan Video site itself takes professional music videos and inserts your profile picture prominently. The site also features sharing capabilities to post the videos to MySpace, Facebook or Twitter. Additionally, you can create videos for your friends using their profile pictures, and you can choose these friends from your MySpace or Facebook friend lists (depending on which account you used to sign in).

Not a super-useful application (more fun than sheep throwing, I guess), but is this a harbinger of things to come for MySpace? Are they ready to concede the social networking arena to Facebook?

Want Your Tweets on Google? Get More (Better) Followers

Back in October, Google was second to the punch, falling behind Bing as they both announced real-time search deals to include Twitter results. (And it didn’t help that Bing was already testing live results and Google was months away from the integration.) But now Google’s real-time results are live—and they’re talking about how they’re ranking tweets.

If you thought Twitter and Google were popularity contests, turns out you’re right, according to an interview with Google Fellow Amit Singhal in Technology Review today. (Well, Singhal insists that this is “definitely, definitely” more than a popularity contest.) One of the many ranking signals they use is the number and quality of your followers: