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Customer Engagement Survey Shows Twitter is King of ROI

Screen shot 2009-12-04 at 9.21.28 AMI’ve been a contributing analyst for the eConsultancy/cScape Customer Engagement Survey over the past few years. The 2010 edition has just landed and I thought I would share with you the data that jumped out at me.

Email Newsletters Fading?

The 2nd Customer Engagement Survey saw businesses focusing their efforts on using email newsletters to improve customer engagement. An incredible 69% of companies stated that they had measured a tangible improvement through their e-newsletter campaigns so it was not a surprise that 59% planned to invest heavily in email marketing by the time we came to the third survey. By contrast, investment in social networks – such as Facebook – was down on the list of priorities with only 36% of companies planning to increase their investment in that area.

Bing Wants In with the In Crowd

bingsadTwo years ago, Microsoft bought a 1.6% share of Facebook for $240M. In exchange, Microsoft Live (and now Bing) provided web search for the most popular social network in the world. Two months ago, the two companies entered another deal with Bing to integrate public updates on the social network into Bing search results on real time searches.

Okay, this time, it’s not really that big a deal, but Bing and Facebook are here yet again, reminding us all how buddy-buddy they are (and thus how cool Bing is, really, guys, can I play now?).

As part of their continuing $100M marketing blitz, Bing is running a contest with Facebook. The theme is “hometown pride.” (I’ve got this great picture of my son. . . .) and the winning image will be featured as the Bing background on January 6.

Bing Revamps Maps—Now with Twitter!

bing tweet mapIsn’t everything better with Twitter?

All right, let’s admit it: we had to see at least part of this coming. Microsoft Live search had maps with bird’s eye view and even the equivalent of Street View in some places, and we all had to know that eventually that product would get rolled over to the Bing brand, too. Well, now that’s happening: but Bing wants to take it to the next level.

And, of course, the best, most obvious way to take maps to the next level is to add Twitter. Everything is cooler with teh social, right? Now in beta, Bing Maps uses the same Silverlight technology that Microsoft Live Maps did, including directions, street-level views and even museum tours—but now with Twitter’s geolocation API, they have a “mash in” to add Tweets (so not only can you see the mummies, you can also read 19 Tweets saying how boring they are).

Yahoo Partners with Facebook, Plans to Focus on Selling Big Pens?

At the rate Yahoo is dumping its own technology and partnering with others, the only thing left that will be “Yahoo built” will be these bloody big pens:

A little over a year since Yahoo announced the expansion of Yahoo Profiles, the search engine, portal, social network, we-don’t-know-what-we-are company is apparently ready to ditch its own social network aspirations and jump into bed with Facebook:

It will enable them to connect with Facebook friends on Yahoo!, view a feed of their friends’ related activity on Yahoo!, and share content—such as photos from Flickr or comments on news stories—with all of their friends on Facebook. The content that consumers share with Facebook friends will then create a loop that drives visitors back to Yahoo!.

Study Shows That People Act Differently Online ……… Really ?!?!?!

Online BehaviorOK, so this kind of information is not going to set anyone on their ear this morning, I get that. I also get that the online marketing community and the tech world in general is in hibernation coming off BlackCyberFridayMonday. So for a little diversion let’s start the debate as to just how functional or dysfunctional social media types are as a result of their new found ability to ‘communicate’ with others.

cnet reports that a new eMarketer study reveals that people do things in an online environment that may differ from their face to face behavior. Normally we reserve this for the negative side of behavior but it works in a positive manner as well.

Social Networks – More ‘She Said’ Than ‘He Said’

He Said She SaidWe are all aware that social networks, social marketing, social media and just plan old being social are the new wave regarding the Internet and its magical powers to make the world a better place for all. As we move further along in the life cycle of this still relatively new phenomenon (OK, all of you folks who have ‘been doing this for years’ can huff and puff at this point) there will be more opportunity to slice and dice the nature of the social network and the networkers that inhabit them. The folks over at Pingdom have taken a stab at looking at the gender breakdown of this group and found that women rule. Kinda.

  • 84% (16 out of 19) of the sites have more female than male users.

LA Times Social Media Guidelines Lead to Much More

LA TimesThe LA Times has updated their social media guidelines for their journalists and there is the usual ruckus about everyone being too restrictive. Originally written in March of this year the update makes sense since the 8 months or so that have passed since the first take is like a lifetime in the social media world. In fact, the real story here may be that the LA Times hasn’t taken a ‘set it and forget it’ approach to their social media guidelines so please take note everybody.