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The Tweets Are Coming — To LinkedIn

linkedin-logoYou know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership.

Twitter iconOkay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be just what your profile needed—proof that you’re engaging with others in your industry, sharing helpful information, and have the know-how to do your job.

On the other hand, Twitter has also become an easy way to promote yourself—both in touting your abilities and giving yourself an actual promotion, to “guru.” Not everyone tweeting, and not everything said on Twitter, can be taken as evidence of expertise/guruosity/genius.

Real Time Search Coming to Mobile

oneriotReal time and local mobile search are two of the major hot spots in search today. and now they’re coming together. We’ve heard more and more about OneRiot now that their rumored deal with Yahoo has been confirmed in testing—and OneRiot is bring real time (and social) to mobile, this time through a partnership with mobile search provider Taptu. Says MediaPost,

People can search on their phone for real-time news. “You hear there’s a hurricane and want to read the latest buzz on your mobile phone,” says Tobias Peggs, general manager of OneRiot. “So, you do a search for ‘hurricane,’ but you don’t want to see the Wikipedia page. You need quick access to real-time news.”

Are Social Media Users Just Technologically Advanced Coupon Clippers?

Brand LoveOk, let’s get everything out on the table before we really get going here. Social media helps brand build a following of people who believe in the brand. It creates little armies of brand zealots that do all the promotion for you on a grassroots level. It is the next level of the evolution of the online commerce experience because Internet users are so savvy that they will understand that to experience a brand is to live the brand is to make the Earth safe for the rest of us mere mortals! Oooops. Sorry. I got a little caught up in the hype of social media.

Now for the reality check? Social media users like deals. Sure they may ‘engage’ with a brand a little more but they are really just looking for a deal. A coupon. A discount. Not brand nirvana.

Twitter and Some Brands Not Getting Along

Twitter iconIf you were the folks at Twitter and you are talking about offering commercial level services that are going to eventually generate the mythical revenue that everyone is yapping about wouldn’t hate to hear about enterprise unrest among the ranks? The issue of Twitter account squatting is nothing new. There has also been little mention of it in the news as of late. I actually made the mistake to think that maybe Twitter took control and really started to crack down on the practice.

Consumers Sharing Brand Opinions on Social Networks

Performics reports that Twitter may be the place to get your brand mentioned if you want social networkers’ attention, according to MediaPost. Nearly half (48%) of those who saw a brand mentioned on Twitter turned to a search engine to research that brand. Other social networks lagged far behind, with 34% researching.

However, the study of 3000 active social networkers showed that 70% were on Facebook, and 22% were on Twitter. So of those respondents, 32 researched a brand from Twitter, while Facebook sent 714 running to their search engine of choice.

30% of those surveyed admitted they’ve learned about a product, service or brand from a social network (considerably more than the <5% Knowledge Networks reported in May.)

MediaPost says:

Twitter Rolling Out Retweets, Rolling Over Trends Spam

Remember Twitter’s plans to make “retweeting” an official function?

Sure you do, the mock-ups looked like this:

Well, Twitter just announced the following:

We’ve just activated a feature called retweet on a very small percentage of accounts in order to see how it works in the wild. Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy. In turn, we hope interesting, newsworthy, or even just plain funny information will spread quickly through the network making its way efficiently to the people who want or need to know.

So keep your eyes peeled, because you might be one of the lucky ones!

PS. If you’re not seeing the retweet option, Twitter has a consolation prize for you. It’s cleaning up the spam in trending topics.

Google Falls Short for MySpace

myspaceThere years ago, Google and MySpace signed a search deal. Google agreed to provide web, vertical and internal search and contextual ad sales for MySpace and other Fox Interactive Media properties and pay them $900M (guaranteed as long as Fox met its traffic requirements) in shared advertising revenue over the lifetime of the deal. But it looks like this year, the last of the deal, Google has fallen short.

But, says MySpace execs and owner Rupert Murdoch, that’s because Fox has failed to meet its traffic requirements. Meaning traffic is down on MySpace, just a few short years after they fell into the “Trough of Disillusionment” in the hype cycle (translation: the MSM turned on them).