Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Facebook and bing – Perfect Together?

Facebook Twit and bingBig day yesterday. Bing announces it is getting Twitter results for its index ahead of Google announcing the same thing. I wonder if that is a balm for Mr.Ballmer that at least he one-upped Google on one occasion. But wait there appears to be yet another rabbit that Microsoft can pull out of its hat. Drum roll please. It’s Facebook! Ok, before we move on which is your favorite; Facebing, bingbook, MicroFace, In Your Face Google or something else? Your input is required ;-).

Microsoft is showing some chutzpah in getting aggressive by striking deals with the largest public provider of real search data (Twitter) and arguably THE largest, but not completely public, gatherer of information about what people are doing as you read this.
The Telegraph reports

Google Plays Second Fiddle to Bing; Announces Twitter Deal Too!

google-twitterMark this day in history:

Google plays second fiddle to Microsoft by announcing its deal with Twitter AFTER Bing.

…we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.

Facebook’s Facelift (and Changes for Groups)

Facebook IconAs we’ve heard before, Facebook is gearing up for yet another redesign. As we saw in leaked screenshots two weeks ago, Facebook is going to start sorting news feeds by Recent Activity and Top News stories (the ones with the most comments or likes). That change is supposed to also reduce load time, and relegates the Publisher box to an “Update Status” button.

So the new news in the latest leaks: Mashable has a four-page PDF from Facebook to its advertisers that outlines the changes they’ve made, and why. In addition to the aforementioned changes to the news feed, they’re adding back a lot of the friend activity information that was filtered out after the last redesign.

fb-new1b

Bing Goes Real Time with Twitter

For many people, real time is the holy grail of search—and an area that the popular microblogging service Twitter has soundly beaten all the search engines on. Google’s struggling with it, and Bing’s last foray, in partnership with Twitter, was disappointing.

twing twitter bingBut they’re not about to make that mistake again. Bing says if you can’t beat ‘em, join ‘em. They’re partnering with Twitter to bring real time to searches.

Bing describes the search engine:

  • A real-time index of the Tweets that match your search queries in results. This feature makes it easier to follow what’s going on by reducing the amount of duplicates, spam, and adult content.
  • Giving you the option to rank tweets either by most recent or by “best match,” where we consider a Tweeter’s popularity, interestingness of the tweet, and other indicators of quality and trustworthiness.

Comcast and Twitter: Can Words Overcome Products?

Comcast TwitterThis is the classic social media case study that finally someone has put a real face on. I read MG Siegler’s account of Comcast’s CEO Brian Roberts speaking with John Batelle of Federated Media and was getting lulled into the same Comcast story we have been reading for months now. While it is a nice piece of PR there is still an underlying reality that is not mentioned by many. TechCrunch’s Siegler starts the coverage innocuously

Today at the Web 2.0 Summit in San Francisco, Comcast CEO Brian Roberts spoke on stage with Federated Media’s John Battelle . For the first part of the discussion, they talked about the usual stuff: the state of the industry, competition, and the like. The answers were pretty PR-friendly, as you’d expect. But a bit of a surprise came with Battelle asked about the role Twitter is playing with the company.

Why I May Run Ads in My Twitter Stream

It’s been interesting to see more and more bloggers moving their thoughts to Twitter. I’ve certainly found myself blogging less, and instead using Twitter to share my thoughts, links, and news.

The downside to that approach is that complete inability to directly monetize that content on Twitter. With Marketing Pilgrim, I can place ads around our posts–and even in our RSS feeds–which helps offset the amount of time and money that goes into bringing Marketing Pilgrim updates to you multiple times a day. When I forsake the blog for Twitter, I’m giving up anywhere from a Big Mac to a filet minion–in terms of lost ad revenue.

Cup of Joe: Google Wave, Please Give Me Face Touching

Google WaveSo I finally got my invite to Google Wave! I must say that it is rather impressive. I like it a lot and I think it will probably redefine the way that we collaborate in the future. One of the more impressive features is its “real time” chat interface. Which basically means that as a user types the other participants can read the text as it is typed, letter by letter. The feature is kinda overkill, but cool to play with. Wave also gives you the ability to share documents and 3rd party content directly in the interface. So all in all Wave is a sophisticated chat interface that allows you the ability to index and save your conversations the same way you might save an email.