You know what’s missing from your social business profile on LinkedIn? Your tweet from yesterday, “Just remembered how much I like pickles.” Twitter and LinkedIn have anticipated your whim—today they’re announcing a partnership.
Okay, seriously, plenty of real business information is shared on Twitter. Depending on how you use the service, this really may be just what your profile needed—proof that you’re engaging with others in your industry, sharing helpful information, and have the know-how to do your job.
On the other hand, Twitter has also become an easy way to promote yourself—both in touting your abilities and giving yourself an actual promotion, to “guru.” Not everyone tweeting, and not everything said on Twitter, can be taken as evidence of expertise/guruosity/genius.