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19% of Internet Users Update their Statuses

Quick: if I asked you “Do you use an Internet service or site to share updates about yourself?”, how would you answer? “Yes: Facebook,” “Yes: my blog,” “Yes: Twitter,” (yes, all of the above)? Okay, let’s say I took all of those yeses, no matter which site/service you use, and declared them all to be Tweets.

Face it: someone with that little regard for the differences between the above types of sites probably shouldn’t consider himself/herself to be an Internet researcher.

19% of Internet users answered yes to the question “Do you use Twitter or another service to update your status about yourself, or to see others’ statuses?” in a Pew Internet & American Life study, up from 11% in April and last December. Naturally, Pew concludes that all 19% of them use Twitter. Brilliant. In fact, they’re so confused, I’m having a hard time figuring out these stats. They’ve mixed up the data so well that I can’t tell whether they mean “update their status” or “actually use Twitter” whenever they talk about Twitter use.

Social Sites Send Fewer, but More Loyal Visitors than Search

While we all like our sites to have visitors, a loyal visitor—one who returns for later visits—is especially valuable. And while search engines do send a lot of visitors, a study issued by Chitika earlier this month shows that the most loyal site visitors come from social sites, as eMarketer reports today.

Studying 33 million uniques across its publisher network last month, Chitika used the criterion of four or more visits over the course of a week to indicate a loyal visitor. They found that Facebook and Digg had the best loyalty rates:
loyaltyreferring
Facebook showed 20.69% of its referrals became loyal visitors. Digg had slightly over 16% of its referrals visit four or more times that week.

Interestingly, Yahoo had a slightly better loyalty rate than Google.:

Facebook and bing – Perfect Together?

Facebook Twit and bingBig day yesterday. Bing announces it is getting Twitter results for its index ahead of Google announcing the same thing. I wonder if that is a balm for Mr.Ballmer that at least he one-upped Google on one occasion. But wait there appears to be yet another rabbit that Microsoft can pull out of its hat. Drum roll please. It’s Facebook! Ok, before we move on which is your favorite; Facebing, bingbook, MicroFace, In Your Face Google or something else? Your input is required ;-).

Microsoft is showing some chutzpah in getting aggressive by striking deals with the largest public provider of real search data (Twitter) and arguably THE largest, but not completely public, gatherer of information about what people are doing as you read this.
The Telegraph reports

Google Plays Second Fiddle to Bing; Announces Twitter Deal Too!

google-twitterMark this day in history:

Google plays second fiddle to Microsoft by announcing its deal with Twitter AFTER Bing.

…we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.

Facebook’s Facelift (and Changes for Groups)

Facebook IconAs we’ve heard before, Facebook is gearing up for yet another redesign. As we saw in leaked screenshots two weeks ago, Facebook is going to start sorting news feeds by Recent Activity and Top News stories (the ones with the most comments or likes). That change is supposed to also reduce load time, and relegates the Publisher box to an “Update Status” button.

So the new news in the latest leaks: Mashable has a four-page PDF from Facebook to its advertisers that outlines the changes they’ve made, and why. In addition to the aforementioned changes to the news feed, they’re adding back a lot of the friend activity information that was filtered out after the last redesign.

fb-new1b

Bing Goes Real Time with Twitter

For many people, real time is the holy grail of search—and an area that the popular microblogging service Twitter has soundly beaten all the search engines on. Google’s struggling with it, and Bing’s last foray, in partnership with Twitter, was disappointing.

twing twitter bingBut they’re not about to make that mistake again. Bing says if you can’t beat ‘em, join ‘em. They’re partnering with Twitter to bring real time to searches.

Bing describes the search engine:

  • A real-time index of the Tweets that match your search queries in results. This feature makes it easier to follow what’s going on by reducing the amount of duplicates, spam, and adult content.
  • Giving you the option to rank tweets either by most recent or by “best match,” where we consider a Tweeter’s popularity, interestingness of the tweet, and other indicators of quality and trustworthiness.

Comcast and Twitter: Can Words Overcome Products?

Comcast TwitterThis is the classic social media case study that finally someone has put a real face on. I read MG Siegler’s account of Comcast’s CEO Brian Roberts speaking with John Batelle of Federated Media and was getting lulled into the same Comcast story we have been reading for months now. While it is a nice piece of PR there is still an underlying reality that is not mentioned by many. TechCrunch’s Siegler starts the coverage innocuously

Today at the Web 2.0 Summit in San Francisco, Comcast CEO Brian Roberts spoke on stage with Federated Media’s John Battelle . For the first part of the discussion, they talked about the usual stuff: the state of the industry, competition, and the like. The answers were pretty PR-friendly, as you’d expect. But a bit of a surprise came with Battelle asked about the role Twitter is playing with the company.