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The Hunt for Teens Who Tweet (or not)

T Bird Looking at YouWhile the subject is often debated, there is mounting evidence that the Internet community’s desire to pin the label of ‘early adopter’ for new technology advances on the youngest users may be misguided. Earlier this month we asked the question as to whether teens use Twitter and it looks like the answer is, for the most part, not so much.

The New York Times examines this area in more detail as it becomes more an more apparent that many of the users of social media skew much older. While this has been suspected for a while now there needs to be more unearthing of this phenomenon before it can be declared reality.

Over 80% of Americans Use Social Media Monthly

forrester logoA new report from Forrester Research, “The Broad Reach of Social Technologies,” takes a look at the growth of social over the last three years. And guess what? It’s growing!

The demographic data follows the trend we see overall—younger people are more heavily involved, but over-35s and over-55s are becoming more and more active in social networking. While 10% or less of online adults aged 18-34 are “socially inactive,” the older age ranges are showing high growth. Among adults 35-54, participation grew 60% over last year:

Yahoo of Arabia

yahoo-logoWell, no one can accuse Yahoo of sitting back and waiting for the Microhoo deal to get underway. Instead the soon to be social media destination (or is it already, I can’t tell) is increasing its reach and social media footprint into the Arabic world with the purchase of Arabic social media site Maktoob.

You’ve never heard of Maktoob? Unless you are part of the Arabic world it is not likely that you would have. In fact, most in the region admit that this entire area is still in its infancy with regard to the level of Internet penetration.  The Maktoob business site tells us

Yahoo! has agreed to acquire, the Arab world’s largest online community, marking the first major investment by a U.S. technology company in a region where internet penetration is still in its infancy.

Social Media Gives Execs the Willies

ScaredThe Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it’s not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how their companies and brands are being represented in the social media world (49%). Legitimate concerns for sure but it is probably high time that executives stop wringing their hands about this stuff and just jump in with the rest of the sharks people.

About the study itself

Attention Engineers: Facebook is Hiring!

Facebook IconWhile we continue to slog our way through the economy (is it getting better, staying the same or worse?) there are a few companies that are defying the general downward trends. Apple’s iPhone has let them weather the storm quite nicely. Apparently, Facebook is doing quite fine as well. In fact, they appear to be in a position to take full advantage of the talent pool that exists in the current marketplace (and one would suspect have some serious salary leverage as well). reports that Facebook’s CEO Mark Zuckerberg isn’t too concerned about how people are struggling. He’s just happy he’s on the right end of this economy

Facebook Inc. plans to expand its staff by as much as 50 percent this year as it benefits from a surplus of engineers amid the recession, Chief Executive Officer Mark Zuckerberg said.

Is Automated Sentiment Analysis Reliable?

The New York Times takes a look at the developments in automated sentiment analysis. I was intrigued by one company’s analogy:

“This is a canary in a coal mine for us,” said John Whelan, StubHub’s director of customer service.

Which is about where I stand on automated sentiment analysis: it’s a blunt tool at best that’s still many years away from fulfilling its potential.

I’m not entirely against sentiment analysis–70% accuracy is better than 0%–but I continue to be concerned that businesses are lulled into a false sense of security by it. After all, would you walk into a coal mine with a bird that has a 30% chance of getting it wrong about dangerous gas levels? I know I wouldn’t.

Cup of Joe: Personal Branding is for Self Serving Egotistical Maniacs

EgotisticalAbout a week ago I asked Andy if I could be Marketing Pilgrim’s version of Paul Carr. He said “You can do a weekly editorial as long as you keep it clean.” I thought, “keep it clean? Well, I can try!” So, I put away my dirty magazines, grabbed a cup of coffee to sober up and began writing my first weekly Saturday editorial for Marketing Pilgrim! Stay tuned every Saturday as I share with you some of my crazy ideas and twisted thoughts on everything from internet marketing to social media!

Don’t let the title confuse you, I love Personal Branding & Online Reputation Management! Seriously, have you ever heard of another acceptable way to spend your time completely consumed in yourself? The truth is, I love myself so much that any activity that involves me optimizing my online image seems like second nature! Hell, even Andy agrees how awesome I am!