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Twitter, IPO and Advertising

Twitter Bird GoofyBiz Stone, Twitter co-founder of Twitter was holding court for reporters in the UK and started to talk about all the things that Twitter followers obsess over including the big one: revenue.

Stone said that an IPO is not OOTQ (out of the question) but it’s also not on the front burner. In fact, he said something that is the truth but comes off a little strange (possibly arrogant?) considering how most of the rest of the planet is struggling. Reuters reports

Twitter, the social internet firm that tracks trends through individuals’ updates of events around them, may eventually go to the stock market for funding if necessary, its co-founder Biz Stone said.

Poll: Will You UnFollow Those That Place Ads in Their Tweets?

The above tweet ended a lively discussion I had with @Ed and a few others about the use of 3rd party ads in Twitter. I’ve said before that I am open to the idea, although I’ve not yet posted any ads to my Twitter feed.

Anyway, as this week is going to be a little quiet–what with Thanksgiving coming up–I thought I’d publish a poll and see what your thoughts are on the subject.

Woman Loses Benefits, In Part, Due to Facebook

facebook-logoSo I had to open my big mouth on my previous post today and say that Facebook is keeping its nose clean with regard to news as of late. I guess it still is despite this particular incident that happened to a woman living in our neighbor to the north, Canada.

You remember Canada. The place where Facebook had to adhere to their privacy policies for threat of shutting them down? Well, I wonder how that privacy deal is working out because it looks like companies working on Canadian soil may need a lesson in privacy. The CBC reports

A Quebec woman on long-term sick leave is fighting to have her benefits reinstated after her employer’s insurance company cut them, she says, because of photos posted on Facebook.

Facebook Is a Video Powerhouse As Well

Facebook IconFacebook just keeps chuggin’ along doesn’t it? While everyone talks about the latest in this or that, the next greatest innovation in the next greatest thing since sliced bread and all the other fixings that go with Internet marketing and social media hype Facebook just gets results.

Sure there are the occasional misfires on how they handle making changes in policies but in the end there is little or no effect on a few pretty important factors: the number of people actively using the tool AND the increasing number of people coming on board.

One of the results of this continued growth and maturation is the fact that Facebook is now the third most popular place to view video on the web as reported by cnet based on the latest Nielsen VideoCensus numbers. Considering how much video is ingested by Internet users, that is saying something that is actually pretty astounding. Here’s a pretty chart for you

Twitter Ads French Language & Geolocation Support

Quick, you’re lost somewhere in France, it’s cold, dark, and all you have is your smartphone, a signal flair, CB radio, map, flashlight, French/English dictionary, and some french fries.

What do you do?

OK, first, eat the french fries–you look hungry.

Then throw all that other stuff in a trash can, because all you need is your phone and Twitter!

Two new Twitter services are rolling out, both will help you–should you ever find yourself in this scenario.

First, Twitter has added a French version of the web site. The fact that the Twitter team will be in Paris for Le Web is purely coincidental! ;-)

Second, Twitter is rolling out a new API that will bring location awareness to the popular microblogging service:

Twitter Premium Accounts Coming by Year’s End

Twitter Bird GoofySpeaking at a Nesta panel this morning in London, Twitter co-founder Biz Stone stated that long-rumored premium corporate accounts for the most popular microblogging service will come by year’s end.

Although business accounts have long been a source of speculation for the site’s monetization plans, it’s not true that all business accounts will be charged for using the service. Instead, the premium accounts will feature additional analytics data and enhanced features.

Back in August, they said they were in the first phases of rolling out these accounts.

Also on the panel, celebritwit Stephen Fry criticized the move. According to Clickz:

He . . . said he didn’t intend to be “anti-commercial,” but that if Twitter becomes “annoying to users” and there was “a sense of being guided by a big corporate brother,” the company risks alienating its user base.

Digg CEO: Content as Advertising

Dollars FloatingIn a headline from yesterday, the Wall Street Journal tells us that Digg CEO Jay Adelson has one less thing to worry about: “Profitability Is Not A Problem Anymore.” In an interview with Fox Business Network, Adelson addressed the issue of monetizing social sites—but I’m not so sure I’d say profitability isn’t a problem anymore.

Adelson says that last year was the big year for pressure to monetize social sites—”to monetize fast and to get to profitability quick. This year, not as much. We’re back focused on growth.” (That’s all well and good for them—they are “monetizing well.”) And growth is good—but haven’t we learned anything yet? Having a lot of users isn’t a business model. Relying on angel investors for the next 20 years is not a business model. (Then again, I guess focusing on growth means you don’t think about the “next 20 years” just the “next 20 users.”)