Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Social Networking via Mobile Phones has Doubled in Last 6 Months!

Forrester continues to examine the intersection of mobile phones and social networking. One startling–or maybe not–statistic: 10% of us access social networks from our cell phones, double the number at the beginning of the year!

Two new reports look at how mobile phones are a becoming a big component of our socially networked lives.

SMB’s, Social Media and Reality

i2G LogoI have followed the SMB market for a little while now. I am considered an SMB myself and I certainly was when I had a small Internet marketing agency / practice as recently as a year ago. As a result, I know the small and medium business market pretty well. I find the typical small business owner / marketer equal parts fascinating and frustrating and a puzzle that seems to want to be solved but never likes to give you all of the pieces to solve it. That is why I see surveys that claim 45% of SMB’s are using social media with a slightly skeptical eye.

Twitter at C Level

Kent HuffmanAs Internet marketers and social media users / practitioners we are always digging and trying to find out more. Since most of what is related to social media is happening on the fly the innovation comes more often from good intention rather than good planning. One common theme that occurs, however, is the apparent lack of understanding of social media and its business impact in the upper levels of most companies.

In particular, the CMO (Chief Marketing Officer) gets the brunt of the complaints of “They don’t get social media!” or “They are afraid of what they don’t know!” This is true in a lot of cases. That is changing, though, with the help of people like Kent Huffman, CMO of BearCom Wireless. Haven’t heard of BearCom? You’re not alone but that is changing through Kent’s efforts on Twitter and his campaign to bring the CMO to the social media discussion before his / her average 23 month tenure expires.

Social Media Blunder or Brilliance?

Poopsi Wacky PackageIn the latest round of social media’s own “You make the call!” game regarding a social media campaign’s failure or genius enter Pepsi and its Amp Energy brand. There appears to be some buzz in social media circles about an iPhone app that Pepsi developed for the drink that is being called crass by some and ‘just entertainment’ by others. So you know, I could care less either way, I just think it makes for an interesting ‘live’ case study about social media and how it can be viewed, and as a result, manipulated.

The New Technorati Thinks It’s a Blog

technoratiHave you ever seen one of those people who spends so long studying a group, they begin to believe they’re part of the group? If not, you can now: Technorati has launched a new design/mission/layout, and it looks like the once-awesome blog search engine has been assimilated. As they put it:

While we’ll still track and link to the top blogs, posts, and tags, the unique content written by hundreds of bloggers will complement what the rest of the world is saying. In addition to this, each of our channel editors will be writing a daily column called Blog Focus, in which the top story of the day is told through the eyes of the blogosphere’s varied and eclectic authors.

Twitter and Spam Look to Part Ways

Twitter iconDo you hate spam? Do you hate Twitter spam in particular? Had it with spam? Well, Twitter feels your pain. I get almost teary eyed thinking about their concern for our well being in the Twitterverse. Here’s their blog post to let you know they are thinking of you.

Folks can now help us conquer spam by calling our attention to a profile they find questionable. Click the “Report as spam” button under the Actions section of a profile’s sidebar and our Trust and Safety team will check it out to see what needs to be done. No automated action will be taken as a result of reporting a user as spam (in other words, it can’t be used to incite an angry mob against an account you don’t like.) And once you report a profile it will automatically be blocked from following or replying to you. You nailed it!

Tweets from Above

Plane CartoonNo, this is not about God using Twitter so if you have any issues around that please put them aside now. This is actually about a service that some airlines are putting in place that utilizes Twitter and Facebook to update those who care where you actually are while flying from point A to point B. Just another update on every minute of everyone’s life brought to you by social media.

Mashable reports:

We’ve seen Tweets posted by plants, a space shuttle and even a house, so we shouldn’t be particularly surprised to hear that commercial jets are now Tweeting and posting Facebook messages (sorta). In fact, we think the idea is ingenious.