Like anyone that uses a social networking tool on a frequent basis, I’ve become accustomed to the way Twitter looks and operates. So, when the company–without warning–changed the design, I had the typical knee-jerk reaction: Nooooooooo!
Just when I knew exactly where everything was and how it worked, Twitter made sweeping changes–apparently without consulting with its users first. I’ve not seen too many Tweets showing delight for the new navigation location.
But, I’m not naive. Despite Twitter doing its best to push these features as huge benefits for its users–perhaps we’ll learn to love them–these changes are not about us. Nope, they’re about Twitter’s ability to grow and remain stable in the process. Here’s the statement to that effect: