Yahoo! Is busy rebranding itself around the world. There is plenty of money being pumped into the effort and apparently some research as to how to grab someone’s attention. In India at least it looks like you need to be on the front page and really bright! Maybe this technique should be considered by the poor newspaper industry here in the United States. I think I would have to at least give some attention to a cover that was this bold. In what appears to be a relatively slow news day we find TechCrunch bringing this ad to our attention.
India’s largest English-language newspaper, the Times of India, has an interesting print edition front page today – a huge yellow advertisement for Yahoo’s It’s You campaign first announced last month.