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Twitter Gets ‘Tweet-itorial’

twitter-birdLooks like Twitter is not looking the other way as much these days. TechCrunch reports that there is some concern at the social networking company that developers are using the term ‘Tweet’ too much. Twitter, in fact, is claiming that the use of that trademark in the naming of any third party app is something they are ‘uncomfortable’ with. Here is an e-mail that was passed along to the TechCrunch folks relating to the subject.

Hi,

Twitter, Inc is uncomfortable with the use of the word Tweet (our trademark) and the similarity in your UI and our own. How can we go about having you change your UI to better differentiate your offering from our own?

Thanks,

Flickr Connects to Twitter – Better Late Than Never

VentureBeat reports that Flickr is finally enabling its users to tweet their photos on the service.

What took them so long? Flickr now has a built-in feature that lets members tweet their photos. “You can upload directly to Flickr and Twitter simultaneously, or tweet a photo already on Flickr, using a special short Flic.kr URL,” says the company’s FAQ. It also explains how to post photos from your phone, and how to tweet from Flickr.

Flickr spelled out the “how to’s” in the following from their PR firm

To use Flickr 2 Twitter, members need to first authorize Flickr to post to their Twitter accounts. Once authorized, members will be able to tweet photos from the “Blog This” button on their photo page or from their mobile devices.

Facebook Nabs New CFO

facebookFacebook now has someone to watch the cash register as they roll toward setting revenue records for the company. After a several months long search, Facebook has found their man according to cnet

Facebook has named former Genentech executive David Ebersman to the office of chief financial officer. He replaces Gideon Yu, whose departure was announced at the end of March.

“We received a lot of interest in the CFO position and had the opportunity to meet with many impressive candidates,” said Facebook CEO Mark Zuckerberg. “We quickly recognized that David was the right person for Facebook. He was Genentech’s CFO while revenue tripled, and his success in scaling the finance organization of a fast growing company will be important to Facebook.”

Bad Review Made Worse by Twitter Tirade

Twitter iconI am not an author. I’m a blogger. If I say something that someone disagrees with they can let me have it in the comments section of the blog. At that point, the decision needs to be made how, or even better if, I should fire back. In most cases, I make the decision to let bygones be bygones because comment crossfire usually ends badly (or at the very least awkwardly) and it doesn’t accomplish much in the end. As long as there are no off color comments regarding direct family members or my heritage, I can take it. Most online attacks come from people who are only exercising their Internet muscles anyway (meaning since they never actually have to face someone in person they can look like they have some nerve).

More Twitter Facts for Those Who Crave These Things

twitter-birdIf nothing else, Twitter sure generates a lot of user data. As to the accuracy of the data there is no way to tell what’s what. When the data comes from Twitter directly, however, do you trust it more or less?

As reported in the Guardian, Evan Weaver, the lead engineer on the Twitter services team gave a little insight into the inner workings of the service but also told the audience at the QCon 2009 some tidbits like

  • The average Twitter user has 126 followers (no mention as to how many are spam)
  • Only 20% of the Twitter traffic comes through the website. Third party software on smart phones and computers contribute the rest.

Stronger than Twitter, Faster than Facebook: Product Reviews as a Marketing Tool

As a marketer, which of these would you find more useful?

Tweet: @sumbuddy dont buy the BrandCo table it sux–hasnt stood up at all

or

On site review: (2 stars) For what we paid for this table, my husband and I expected something more durable. The wood dents way too easily for a kids’ table. We expected a lot more from BrandCo.

RejectedWhile both product reviews are negative, the on-site review giving a client’s product two stars might make us cringe a bit more than a single Tweet (even if the Tweet was as specific as the other review). But the on-site review might also be the better marketing tool, at least according to Ad Age today.

EU Demands Tighter Privacy Policies for Social Networks

facebook2Man, hardly a week goes by without the European Union getting after some Internet behemoth for bad business practices or invading individuals’ privacy, or both. Usually it’s Google on the receiving end, but this time it’s social networks that are getting scrutiny from the supranational regulator.

As Facebook begins testing greater and greater publicity, with user controls, the EU begins demanding more and more of social networks’ privacy policies—or, that’s what we think their vague regulations are trying to do, anyway.

facebook-density

There are several specific policies that social networks such as MySpace and Facebook, which both have large European audiences, will have to comply with: automatically setting users’ privacy to the highest level (giving users the option to opt out of that extreme level of privacy), allow users to limit the data shared with third-parties (including advertisers and applications), and limit the use of “sensitive information,” including race, religion and political views, in behavioral targeting.