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Twitter Rolling Out Retweets, Rolling Over Trends Spam

Remember Twitter’s plans to make “retweeting” an official function?

Sure you do, the mock-ups looked like this:

Well, Twitter just announced the following:

We’ve just activated a feature called retweet on a very small percentage of accounts in order to see how it works in the wild. Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy. In turn, we hope interesting, newsworthy, or even just plain funny information will spread quickly through the network making its way efficiently to the people who want or need to know.

So keep your eyes peeled, because you might be one of the lucky ones!

PS. If you’re not seeing the retweet option, Twitter has a consolation prize for you. It’s cleaning up the spam in trending topics.

Google Falls Short for MySpace

myspaceThere years ago, Google and MySpace signed a search deal. Google agreed to provide web, vertical and internal search and contextual ad sales for MySpace and other Fox Interactive Media properties and pay them $900M (guaranteed as long as Fox met its traffic requirements) in shared advertising revenue over the lifetime of the deal. But it looks like this year, the last of the deal, Google has fallen short.

But, says MySpace execs and owner Rupert Murdoch, that’s because Fox has failed to meet its traffic requirements. Meaning traffic is down on MySpace, just a few short years after they fell into the “Trough of Disillusionment” in the hype cycle (translation: the MSM turned on them).

New Twitter Notifications Save Index Finger Blisters

blisterIf you’ve ever suffered a blister on your index finger, from constantly clicking the “home” or “refresh” button on, I have good news for you!


Screen shot 2009-11-04 at 9.25.44 PM

Is coming to your Twitter homepage. According to Twitter:

We’re starting a limited test of notifications on for when you have new tweets. So if one of the folks you follow has tweeted since you loaded your homepage, you’ll get a little notice saying “1 new tweet” that, when clicked, will display the new content.

Along with the recent launch of Twitter Lists, this seems to be yet another tactic to get Twitter users to stay engaged. Something that others have suggested is starting to drop off:

Google Friend Connect Gets Personal

google angel haloGoogle Friend Connect can help convert any site into a Google-supported social network. In addition to allowing members of your site to send each other private messages, now Google is bringing its personalization home to your site with Friend Connect.

The shared interests that draw people to your site can make it easier for you as a site owner to appeal to them—but not just through your website. Google Friend Connect adds new capabilities for webmasters to communicate with their users in personalized ways, specifically with:

Send custom newsletters: The new “Newsletter” section of your account lets you create, send and manage newsletters. And with the help of “Interests,” you can either send out newsletters to all your subscribers, or send out custom newsletters to different segments of your subscribers, based on the interest responses they submit.

Twitter Ahora Habla Español!

Let’s hope this post doesn’t mess too much with Google’s head–I don’t want Marketing Pilgrim marked as a Spanish language site.

Anyway, for all of our Spanish speaking readers, we have good news from Twitter!

A principios de mes invitamos a algunos voluntarios a traducir Twitter en más idiomas. Gracias a estos entusiastas voluntarios hispanoparlantes, Twitter está ahora oficialmente disponible en español. Puedes cambiar el idioma en la Configuración o visitar y cambiar la configuración del idioma en el la opción situada en la esquina inferior derecha.

Feliz tweeting!

Twitter, Lists and Widgets

Twitter Bird GoofyThe title says it all. Twitter has offered its list function and now there are widgets to go with it. Widgets and you; perfect together. This is a good thing for folks looking to add more and more to their blogs. Considering how many blogs look these days it may require ditching something else that makes your blog cool because there is only so much room for stuff and things on your blog unless of course you are concentrating on that silly content idea. Here’s the gist of it though as described by TechCrunch.

Teen Girls Sue School for Wrongful Discipline Over Risque MySpace Photos

In recent interviews, I’ve talked about the future of online reputation management. In that future, I see a desensitizing towards negative content found online by employers, parents, and schools. In essence, as more and more of us post content online, any embarrassing photo or rude remark will be brushed off, as we learn that we live in a transparent world. As the current generation of 18-24 year olds enter management, they will be more forgiving–having lived through that same era.

Anyway, I expected this transformation of standards to take place slowly and organically. Well, that may change now that two sophomore girls are suing their school district for unfairly disciplining them for risqué photos they posted to MySpace.

The Huffington Post picks up the story: