Our friends at PPC Associates have put together an infographic to hopefully clear up the age old (as in the social media age) question about the importance of recommendations in the purchase process.
We don’t know for sure but we sure do ‘like’ this infographic and we hope you do as well.
Buying and selling advertising space isn’t very entertaining. It’s all facts and figures, boxes and percentages – it’s boring. Sorry, ad sellers, it is. . . but it doensn’t have to be.
Microsoft UK set aside the facts and figures in favor of a sweet, animated video series called a SkypeOpera. These digital shorts use storytelling to show how effective advertising on Skype can be. The current series is called Skype: The Proposal. It’s a five-part series featuring Charlie and Lizzie. Charlie wants to create an amazing proposal experience but things never go as planned.
In each episode, the couple uses Skype to get in touch with each other and with friends. Along the way, they encounter all the different types of Skype advertising. Each ad is perfectly tailored to their current situation (of course) and contrived though it may be, it’s still a solid example of how Skype ads can work for your business.
Think about all the retweets you sent over the last week. Would you guess that you forwarded more tweets from men or from women? As a woman, you’d think more of my retweets would be from my fellow females but take a look at this:
According to Twee-Q, I’m a very anti-equal opportunity retweeter! I kind of figured this would be true on a rough guess, but seeing it here in red, yellow and orange gave me pause to think. Why am I passing on the wisdom of men more than women? Are they providing better information via Twitter? Are they more clever? Is it simply that I follow less women and if so. . . why is that?
If a company just entered the Fortune 500 for the first time which makes it one of the largest (and almost automatically, well respected) companies in America it might be reasonable to think that there is some decent thinking going on there, right?
Apparently at Facebook that might be asking too much. Now, to be fair, it’s not like the company is completely in the dark. It’s done a great job getting to where it is today. The trouble for the company, and for those investing in the company, is that it is making some bold statements about its future being in mobile. As a result, you get Facebook Home for Android which is supposed to take the Facebook experience to a new level and practically immerse the user in a Facebook driven world.
Vine made a big splash back in January with the introduction of the six-second video loop. In just a few months, the app has wormed its way into the hearts of Twitter followers everywhere and now users share an average of 5 Vine tweets per second!
What’s neat about Vine is that the one-touch record mechanism allows you to easily edit together a succession of single frames flipbook style. That means you can make inanimate objects dance and play with very little effort. (Here’s my Pirates at Play video)
Of course, you can also use Vine to post six seconds of anyone doing anything. The most retweeted Vine video to date shows Harry Styles and the One Direction crew (that’s a boy band) getting their hair done prior to going on stage. This riveting clip was shared more than 47,000 times.
Nicola Mendelsohn has a new job. This British mother of four is about to become Facebook’s Vice-President for Europe, the Middle East and Africa. But that’s not the big news. Rumor has it, she’ll also be a rare tech exec who only works four days a week.
In the past, Mendelsohn has insisted on the 4-day week so that she can balance her family and work and so far it hasn’t been an issue. Her current position is as executive chairman of creative agency Karmarama where half of her staff takes advantage of the option to work flexible hours or work from home.
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