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LinkedIn members are unique, driven and big spenders. . . or so they say

LinkedIn ReportLinkedIn just published a new study about harnessing the power professional consumers or “prosumers” as they call them. Without even looking at the numbers I can tell you that LinkedIn members have more buying power. It’s a networking site for people who are serious about whatever their business is, so chances are they have more discretionary income and a desire to advance – both professionally and personally.

What surprises me is LinkedIn’s choice of opening and closing graphics for their report. It’s a group of cavorting college students. The girls are all riding on the back of the boys and everyone is laughing.

Is this really LinkedIn’s audience? Shouldn’t we see people at work, at a conference. . . girls not riding on a guy’s back?

Millennials banish boredom with Twitter

Millennials are a tricky group. They fall between age 18 and 34. On the younger side, they’re just starting out the “adult” portion of their lives. Many are headed to college while others are still figuring out what they want to do. On the other end of the group, we have marriage and kids and mortgages but that doesn’t mean boring. Millennials can be movers and shakers, YouTube stars and start-up kings, but you’ll also find plenty of lost souls who use social media to replace the daily social interactions they had when they were in school.

One thing you can say about all Millennials, is they’re mobile. 80% of Millennial Twitter users post and skim their feed via a mobile device.

Millennials on Twitter

Serving up Pinterest popovers for breakfast

Pinterest is concerned that your fans might not be following you on Pinterest. Sure, you have a Follow button on your website but it’s all mashed in there with that Twitter button and Facebook button and YouTube button and so on and so on. They also want you to know that helping people find you and your Pins is good customer service, so it’s your duty to do everything you can to guide your customers to the promised pin-land. . . .

. .  . Like install the NEW Pinterest pop-up Follow button.

Pinterest Follow Button

Here it is on Nordstrom’s website. It’s a beautiful popover with pins and a giant red Follow button. When your visitor clicks, they don’t ever leave your website. One click (assuming that they’re already logged in to Pinterest) and you’re engaged. The box goes away and your Pins will begin showing up in their home feed.

Why the FBI is jealous of Facebook’s 97% facial recognition accuracy

facial recognitionHardcore conspiracy theorists will tell you that Facebook is a secret government spying project, cleverly designed to get us to reveal everything from our whereabouts, to our associates, and nefarious activities.

If you fall in to that category, fear not. Techcrunch reports that the government can only dream of having the same kind of technology available to Facebook–especially when it comes to facial recognition.

Given a suspect’s face, NGI [the FBI's technology] ¬†returns a ranked list of 50 possibilities, and only promises an 85 percent chance of returning the suspect’s name in the list. To put it another way, even when you give NGI 50 guesses, it still lets one in seven suspects off the hook.

Compare that to Facebook…

Facebook develops ad workaround for countries with poor mobile plans

Facebook missed callFacebook tells us that 7 out of every 10 people in the world, many in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria, are using something less sophisticated than a smartphone to access the internet. That statement makes me feel like we should start a charity run: iPhones for Indonesia. I’m pretty sure there are bigger issues in those countries than the lack of a reasonable data plan but that’s not for Facebook to solve.

Shoot, Upload, Repeat: Vine adds loop counter and milestone markers

We haven’t talked about Vine in a while, but that’s mostly because those little, loopy videos have become so commonplace on social media. But even though the novelty has worn off, we’re still captivated by the artistry of a well-made Vine video.

Digital Insights says Vine has 40 million users and 5 Vines are Tweeted every second. The best Vines are sticky. We watch them over and over and over and now Vine is counting. Going forward, every Vine will have a Loop Counter which shows how many times the wheels on the bus have gone round and round.

Twitter opens app install ads to all advertisers

Twitter just opened app install ads to all advertisers. Say that three times fast.

The install ad comes with a variety of targeting options including keywords, gender, location, and mobile platform – especially important when it comes to app downloads.

The Promoted Tweet includes room for some text that you can either write or pull from your app download page. There’s a nice photo and a good sized install button.

Twitter Mobile App Install

After a user clicks to install, Twitter will show them an install complete message with a prompt to open the app. Seems intuitive but I’ve been known to download an app and then forget about it. Once you have them hooked, you want to keep the excitement going with an instant open.