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Connect Propelled Facebook Past MySpace

Facebook IconIn case you missed it, Facebook is pretty popular. As of June 2008, they’d beat MySpace in terms of total unique visitors worldwide (ballooning to twice as many uniques as MySpace in January 2009)—and even in the US, one of the few Facebook-is-#2 holdouts, Facebook has caught up to MySpace. Hitwise takes a look at the stats—and they say that Facebook Connect gave the popular social network the boost it needed to achieve world domination.

Hitwise mentions other factors that have helped FB: the new layout, mobile apps, especially for the iPhone and BlackBerry.

CMO Summit Outlines Challenges and Opportunities

CMO ExpectationsOver the next day or so I will be giving you some information that I have been gathering while at the CMO Summit in San Francisco. The even is put on by the Aberdeen Group and thus far has been incredibly informative. I write that with a bit of surprise because unfortunately events often sound so interesting in the promotion but fizzle in the execution. Not thus far with this event. Here’s a quick recap of the first day.

Mike Linton, former CMO of eBay and Best Buy, Columnist for Forbes

As you might expect from someone who has this kind of experience there was plenty to discuss on the topic of ‘CMO Calculus: Balancing Innovation and Results’. My head was actually spinning after this one. Like most of the information that you get at these shows it’s not really a surprise because most of it makes sense when you hear it. What is interesting , however, is the sheer volume of things to consider.

Have a Facebook Page? Post on Tuesdays

When the company I worked for got into email marketing, the perfect day and time to send an email blast was the holy grail. Can’t send on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because people are just getting into the rhythm of work and not ready to think about emails. Can’t send in the afternoon because people are shutting down for the day.

If you’re in the same place with your Facebook page, ViTrue’s Social Relationship Manager has that holy grail: data. And, as it turns out, some of the same logic about email scheduling applies on social networks: in terms of click through, Facebook wall posts are most effective in the middle of the week.
vitrue social ctr
Perhaps even more important than when to post is when not to post: if you’re trying to get people to click, don’t post on Thursday, Friday or Saturday.

Shocking! Twitter is a Big Influence

If the Hitwise data for Twitter usage in Australia is any indication of how the rest of the world uses the microblogging service, it’s growing in influence–insanely!


In the past 6 months:

  1. The number of Australian sites that send visitors to Twitter is up 479%.
  2. The number of Australian visitors to Twitter is up an equally impressive 460%.
  3. The number of  Australian sites that Twitter sends traffic to has increased to 17,000.

So, no real surprises here. Who didn’t know that Twitter had become a huge influence on the interwebz? :-P

Will Facebook Get Us Ready for M-Commerce?

2010 year of the mobileDon’t you just love how every year, someone predicts that “the mobile” will “arrive”? (Me too! I love these crazy forecasts! Must be my penchant for fiction.) Well, today, Read Write Web takes a hard look at mobile eCommerce and the challenges that stand between us and buy-anytime-anywhere.

A couple years ago, about 6 months after the iPhone came out, I sat on a panel about the mobile Internet, and the final question was something along the lines of “When will the mobile Internet arrive?” My answer was when we had large scale adoption of a browsing experience like what the iPhone provided. Well, smartphones have come a long way in technology and adoption in the intervening years, and the mobile Internet is gaining in popularity worldwide—and yet m-Commerce is still lagging behind.

Size Matters: Shorter is Better

Twitter Bird GoofyIn a world of 140 characters, URLs are a thing of the past. As Twitter has grown and gained in hype popularity, the URL shorteners have seen a similar rise—but the sprint for shortest URL may actually be over.

Back in May, Twitter abandoned its default support of TinyURL, a URL shortener that reduced URLs to 25 characters. Twitter moved to, saving its users 6 characters to create 19-character URLs. (Yes, now you can add ROTFL with impunity.)

Now is announcing an even shorter URL shortener: will use all of the same tools that has, but without all those extra characters. That’s right, now your URLs can be shared in just 17 (or 18) characters. Now you can add that extra ! (and/or 1) to give your tweet the oomph it needs.

Verdict is In……Twitter and Fox Went Past the Fringe

Twitter iconEarlier this week we told you of Fox and Twitter teaming up to create some buzz about repeats of the shows Fringe and Glee. Well, hopefully there is no such thing as bad press because the comments we received about the experiment were unanimous: FAIL! Check out our impassioned reader feedback.

Ginger Says:

September 3rd, 2009 at 10:02 pm

When I watch television I’d like to see the program, concentrate on the program, and not be inundated with superfluous trivia such as the content of the Twitter being shown on Fringe. This format does not allow the viewer to see the movie. I simply decided to change the channel, as did most of my friends.

Debbie Says:

September 4th, 2009 at 12:20 am