Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Twitter Takes to the Air

We are all getting comfortable with the place that social media outlets can have in the business process. Public relations, human resources, legal and sales can all benefit. At the present the most common application is customer service. While customer service is always important, the advent of social media has created customer service in ways that most companies never imagined.

The airline industry has had a virtual crash course in handling customer issues via social media outlets with Twitter leading the charge. One main reason for this is the fact that frequent travelers are likely to be heavy smart phone users and what else can they do while suffering thorough a delay? Complain of course. Now just going to the desk at the gate and airing your concerns is mere child’s play. Why not tell all of your friends and followers about how terrible the airline is that you are having trouble with? How airlines handle this can determine who that flyer decides to go with in the future.

Facebook Told to Improve Privacy Practices – Oh, Canada!

Canadian FlagIt wouldn’t be a day in business any more if the main focus wasn’t government intervention, would it? It appears that all of the freedom that the Internet was supposed to offer is maybe a little too much for the folks to our north. The Canadian government has issued a report that tells Facebook that many areas concerning privacy for the social networking site don’t meet the standards of Canadian privacy law.

In order to comply with Canadian privacy law, Facebook must take greater responsibility for the personal information in its care, the Privacy Commissioner of Canada said today in announcing the results of an investigation into the popular social networking site’s privacy policies and practices.

Google Reader: Now with More Social!

grsocial1Over the last couple years, Google has pushed more and more social features in its apps. They’ve converted our contact lists into friend lists, they’ve added notes to shared items, they’ve even moved the conversation that normally takes place in the comments onto Google Reader itself. And now Google Reader is getting even more social with its latest additions: following your friends and “liking” stories.

Google Reader has long had a feature to subscribe to your friends’ shared stories. Now you can subscribe to just about anyone’s shared stories. Search for someone by name or enter their email address to follow their shared stories. Searching by name integrates the Google profile:
grsocial4

grsocial5

Twitter, Hacks, Clouds, Ethics, the Law and More

twitter-logo1So here we are a day after Twittergate broke and what is the result? Not much really. Everyone is talking about it in some way or another. Was it lax security at Twitter? Was it a security issue with Google Apps? Did TechCrunch’s Michael Arrington go too far? What are the ethical implications of obtaining documents illegally then using them to advance your own cause? Will the new show that Twitter develops for TV be called “Twitter Legal”? Why do hackers find it cool to mess with other people’s stuff and so much more.

Let’s sum it up:

Facebook Working to Amp Up Ad Opps

facebook2Facebook has been a little quiet as of late. Apparently if you aren’t a search engine moving in on the flagship product of your sworn enemy or you’re not the media darling with apparently little or no security in your fiefdom it’s just not news.

Well, it looks like Facebook has been keeping their heads down and their noses clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to target folks within Facebook. These additions come on the heels of some other improvements that are almost flying under the radar but the numbers are starting to show some progress. Considering that these actions are around actually doing business it’s a breath of fresh air as compared to the speculation and drama that is in the Internet industry news.

Confidential Twitter Docs Fly Into Inboxes

Twitter Bird GoofyWhile this may fall into the “too early to tell” category it certainly is of interest, especially considering the pace of Internet ‘news’ these days. TechCrunch’s Michael Arrington has had a ‘gift’ fall into his lap and a lot of folks are interested to see if he is going to share with the rest of the world. Apparently TechCrunch and others have been handed some confidential Twitter docs and now there is question of what to do with it. The opening paragraph of his post is enough to make anyone curious, at the very least.

Here’s a dilemma: The guy (”Hacker Croll”) who claims to have accessed hundreds of confidential corporate and personal documents of Twitter and Twitter employees, is releasing those documents publicly and sent them to us earlier today. The zip file contained 310 documents, ranging from executive meeting notes, partner agreements and financial projections to the meal preferences, calendars and phone logs of various Twitter employees.

15 Year Old Gets Morgan Stanley’s Attention

Morgan StanleyHonestly, I am not sure what to make of this. Bloomberg has reported that Morgan Stanley, at least its European arm, has produced a report with insights into the mind of one Matthew Robson. He is a 15 year old intern at the securities firm (doing what I might ask?). Apparently this young man has the pulse of every teenager regardless of economic background etc when it comes to how they consume media.

The schoolboy was asked by the bank’s European media analysts to report on what he and his peers look for in the information-entertainment industries. What they got was one of the “clearest and most thought-provoking insights we have seen,” the analysts said.