by Regis Hadiaris
In a recent Twitterview with Advertising Age‘s Pete Blackshaw, Andrew Wilson at the Department of Health and Human Services (HHS) shared a practical view of how government is using social media.
Social Media Lessons from Andrew (AndrewPWilson on Twitter):
- Listen—it’s the first step in social media. HHS is trying to understand the tools, what is being said, and how they can contribute to the conversation.
- Develop meaningful relationships. Just like Andrew learned when working with farmers in the Peace Corps, personal connections are immensly valuable. Technology is simply a facilitator of those connections.
- Follow the leaders. Andrew points out that the Centers for Disease Control and AIDS.gov are both doing tremendous work in social media.
Personally, I think it’s important to note that all of Andrew’s interactions so far have been positive. We’ll see how the HHS team evolves and responds to adversity over time. As most of us already know, the social web can be an amazingly helpful, and sometimes unforgiving, place.