Back in March, Twitter gave us all a head-fake when they started posting “sponsored definitions,” definitions in a the sidebar of Twitter homepages that looked like ads. Twitter was quick to correct the assumption that they were, in fact, ads—they were only definitions, just like you get free from dictionaries.
Then, the boxes began carrying info on Twitter apps. Rather than paying for their placement, the featured apps were actually approached by Twitter. The apps being advertised didn’t pay to get there, so despite the fact that they were still called “sponsored definitions,” they weren’t ads. Nope, no way, nuh uh.