Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

EU Demands Tighter Privacy Policies for Social Networks

facebook2Man, hardly a week goes by without the European Union getting after some Internet behemoth for bad business practices or invading individuals’ privacy, or both. Usually it’s Google on the receiving end, but this time it’s social networks that are getting scrutiny from the supranational regulator.

As Facebook begins testing greater and greater publicity, with user controls, the EU begins demanding more and more of social networks’ privacy policies—or, that’s what we think their vague regulations are trying to do, anyway.

facebook-density

There are several specific policies that social networks such as MySpace and Facebook, which both have large European audiences, will have to comply with: automatically setting users’ privacy to the highest level (giving users the option to opt out of that extreme level of privacy), allow users to limit the data shared with third-parties (including advertisers and applications), and limit the use of “sensitive information,” including race, religion and political views, in behavioral targeting.

Facebook Taking Status Updates Public (A La Twitter)

This week, Facebook announced some coming changes to your status updates. Soon, just like with Twitter, you’ll have the option to make them public—but not just to everyone on the world’s most popular social network, but everyone around the world. (You know, with Internet access.)

facebook status updates everyone

Because this feature is being implemented on the Facebook Publisher, you can add more to your newsstream than just text updates and links. The buttons below the text area allow you to add photos, videos and announcements or other integrations from your apps that have integrated with the publisher.

Facebook also gave an in-depth explanation of each level of access:

  • Everyone: Anyone, on or off, of Facebook can see it.

The Reality of Real Time Hits Real Hard

BenioffIt appears that some folks are starting to slow down on the Twype (Twitter hype, of course) and looking at the bigger picture impact that the service is making. Whether Twitter survives and / or thrives is not the point really. It’s a very real possibility that the folks at Twitter may have set the table for other niche players to come in and take advantage of the trend that Twitter has really accelerated; which is real time information retrieval.

One person who has had significant success in making real time information work is Marc Benioff, co-founder and chief executive of Salesforce.com. Here’s a guy that can sure spot a need (not just a fad or a trend but a real need) and build a solution that meets the need head on. He helped bring the SaaS (software as a service) CRM and sales force automation business to the forefront of business applications and has been the industry leader ever since.

Direct Marketing In A Social Media World

Mail iconsIt has been written that there is nothing new under the sun. Sometimes it feels that way when the talk turns to social media and its impact on marketing as a whole and, more specifically, any Internet marketing efforts. Of course, every bit of marketing is going to be affected by a medium that encourages / celebrates shared information and the ability to color outside the lines. What’s not to like about a communication vehicle that allows the consumer to make decisions based on just about everything other than what is company generated propaganda?

Mediapost has picked up on a study conducted by StrongMail that examines the developing relationship between e-mail marketing and social media. Once again, when you read this kind of thing you probably say “Well, no kidding, duh.” But sometimes it’s good to see some numbers around the accepted theory.

LinkedIn Names New CEO

linkedin-logoWell, looks like some folks over at LinkedIn are going to be busy updating their profiles. Reid Hoffman’s will now include Founder and CEO of LinkedIn followed by Chairman of the Board of LinkedIn followed by interim CEO of LinkedIn and now landing at Executive Chairman of LinkedIn. Good thing Reid has stuck around to fill in the gaps.

LinkedIn has now announced the move of making president, Jeff Weiner, the new CEO of the company. Weiner came over from Yahoo in January and this move is not raising any eyebrows. Hoffman had stepped into the CEO role for the past 6 months or so after Dan Nye left in December of last year after two years in the post. Now the transition to Weiner looks complete.

cnet reports

Top CEO’s Appear to be Anti Social (Media, that is)

CEO ImageWith all the talk of social media this and social media that, it’s hard not to feel some pressure to be involved in some way or another. That is unless, of course, you are one of the CEO of some of the biggest companies in the world, as TechCrunch reports on a survey conducted by UBERCEO. Apparently the Top 100 companies of the Fortune 500 have CEO’s that are not getting in the game. Considering some of the press these guys and gals get these days that may be a good idea.

The highlights

  • Only two CEOs have Twitter accounts.
  • 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
  • 81% of CEOs don’t have a personal Facebook page.

Twitter Yields Clicks for Entertainment, Big Bucks for Music

Two recent reports illustrate the power of Twitter in two important metrics—driving visits and purchasing power. Hitwise analyzes overall downstream traffic for Twitter, while NPD Group takes a look at downstream purchases generated by Twitter.

Hitwise took a look at the most popular categories of downstream traffic for Twitter, comparing them with Facebook, Google UK and Hotmail. Nearly a quarter of Twitter’s downstream traffic goes to entertainment sites, and another ~15% went to social networks:
Downstream_traffic_from_twitter_google_uk_facebook_hotmail_2009
Source: Hitwise

Interestingly, Twitter also leads in downstream traffic to news & media sites, lifestyle sites and music sites—and, taken with a new study from NPD Group, that’s good news for the music industry. As Reuters reports: