Social networking site Bebo has its own “Open Media” platform for music and video content. If you’re a member of Bebo you can create your own profile but now you can put video and your favorite music on it. Not audio files though (which someone should develop). Media companies can also create their own profiles.
When anyone says social networking profile I can’t help myself but translate that into free publicity for me and my company (or clients). I’ve been asked how I do my reputation management online, and there’s one of my secrets. It doesn’t take long to create profiles of yourself everywhere and focus on a few social networking sites that are worth a deeper time investment. Because they are time investments. But they are also ways to get links and exposure online. And the sites like Bebo get unique content. I’d think this would be especially big for small companies (local real estate agents, etc) who may not even have a web site or much competition online.