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Twitter Up! Baseball Manager Goes to the Lawyer for Relief

larussaIt was only a matter of time before the lawyers jump on the Twitter Express. While might suspect that some big Hollywood celeb would be the one concerned with having their image “abducted” on Twitter it instead goes to a veteran Major League Baseball manager, Tony LaRussa of the St. Louis Cardinals.

Some of the coverage of this event portrays LaRussa as a guy with no sense of humor.

So what’s the fuss all about? Apparently the individual tweeting as Tony La Russa (@tonylarussa was removed after the lawsuit was filed) made statements that the real Tony didn’t appreciate. So he’s suing Twitter and the causes of action include trademark infringement, trademark dilution, cybersquatting, misappropriation of name and likeness, invasion of privacy, and intentional misrepresentation.

Twitter Study Shows that Tweets are Few and Far Between

twitter-birdIf you are in the social media space you would look at this headline and ask “What is he smoking?” There is no way that most people don’t produce many tweets because how else can the tweet stream be more cluttered and crowded than the start of the New York City Marathon?

HarvardBusiness.org reports on a study of a significant sized sample of Twitter users. They intro their findings with

We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.

BuzzLogic’s New Advertising Dashboard Will Help You Find the Honey

If you’re the person responsible for helping your company target its ads in social media, you’ve not had a fun time of it lately, have you?

First we learn that you’re probably not going to have the same budget allocation in 2009, then we learn that only 16% of social media users will care about your ads anyway.

Aww, bless.

Well, we have some good news! BuzzLogic sees your tear-filled eyes, and is coming to the rescue with the launch of its Conversational Advertising Dashboard. The new dashboard ties into BuzzLogic’s Conversation Ad Targeting (CPM) Platform and will enable "advertisers to gain insight into and capitalize on the rich conversations that are occurring across the Web through targeted ad placements,” says Rob Crumpler, CEO.

Want More Twitter Traffic to Your Blog? My 5 Cunning Tactics

I’ve already covered in-depth the importance of getting your blog post titles right–they need to be engaging and keyword driven. Now I’m absolutely convinced that your post titles will become the most important aspect of any blog post–and we have Twitter to thank.

As an avid Twitter user, I’ve seen first-hand just how blog post titles have grown in importance. The ability to feed your blog posts to your Twitter stream and your readers’ passion to share your posts with their followers, have escalated the value I place on writing my post titles.

I don’t want you to miss out on this benefit, so here are some tactics I’ve refined over the past year.

Title Tactic #1 – Your Post Title Says It All

99% of 18-24 Year Olds On Social Media, But Only 22% Use Twitter

These two charts say it all really:

Of the 22% that do use Twitter:

  • 85 percent follow friends
  • 54 percent follow celebrities
  • 29 percent follow family
  • 29 percent follow companies

Not much for brands to cheer about, but keep your chin-up, you have the same attention as Gen Y’s parents. ;-)

What do you think? I would have thought that more than 22% would be on Twitter, you?

Get the full study details from PMN.

Some Thoughts from the Inbound Marketing Summit – Dallas

ims-logo3Having spent the last few days in Dallas I am ready to go home. Don’t get me wrong. Dallas is a nice town. The Inbound Marketing Summit put on by New Marketing Labs’ Chris Brogan was great. Here’s why I need to get out, though. You see, I am a New York Giants fan. Although I only told one person on my entire trip of this fact, I suspect that Dallas Cowboys fans have some powerful social network that is at work behind the scenes. They know I am a Giants fan and they don’t like it. My plane can’t get off the ground fast enough. It’s not safe here for people like me.

Facebook’s New Incubator fbFund REV Announces Winners

fbfundrevlogoYou have to give Facebook credit. They get in the news more a lot. Maybe it’s investment. Maybe it’s a look at their numbers. Maybe it’s someone on the executive team has a hang nail. You name it they are there.

That’s why this news seemed more interesting than just the usual talk. TechCrunch reports that Facebook has announced the 20 winners of a competition to be included in a program to help them develop their platforms with a combination of money and other benefits.

Twenty companies, which include two nonprofits, will take part in a program headed by Founders Fund’s Dave McClure, and will have the chance to work with Facebook engineers and a range of Silicon Valley veterans. Facebook intends to keep us posted on the startups’ progress throughout the session, and will be holding a demo day at the end of the summer to help expose the companies to investors and press.