Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Social Media Is Important to Everyone – Not!

Ok, we have turned a corner. We are on the other side of a holiday weekend. The unofficial start of summer has come and gone. social-media-collageMany people have walked away from their computers for a few days and have actually continued to breathe. Many are coming back refreshed. And, in the case of Gene Marks over at BusinessWeek, coming off the weekend with a contrarian’s view to social media especially as it relates to small business.

What, you say? Someone who doesn’t think that social media will solve our communication issues, global warming and provide world peace? How dare he speak up and say something against the 140 character world makeover that is revolutionizing how we communicate? Here’s his points and, as always, your response, pro or con, is welcome.

Google SearchWiki Gets Social—Kinda

There was a minor uproar last November when Google introduced its SearchWiki feature, allowing users to personalize SERPs by moving results up or down, adding comments or blocking them altogether. When it became clear SearchWiki was here to stay, SEOs really had to wonder to what extent the data from individual users would be incorporated into Google’s 200+ ranking signals.

But now there’s a way to make sure your friends, family and neighbors can see your SearchWiki changes. SearchWiki just got more social—albeit in a really, really primitive way. Yes, now Google offers a link to your personalized SearchWiki results, so you can share those pages with friends.

Here’s how it works:
googwah1
You make your comment.

Twitter’s ‘Post Oprah’ Reality

An article over at CNN Money ran the headline “Oprah’s Skypefest draws backlash” while the page title included Twitter as well so I decided oprahto take a look. Now honestly, outside of my mom, I don’t know anyone that is part of “Oprah Nation” and I like it that way. It’s the numbers attached to her every move that are at once intriguing and disturbing. Now with her supposed love affair with social media, marketers have to at least keep an eye out to see what happens through this highly influential channel.

Well, according to the article, if you are Twitter, the initial press was pretty cool but as Oprah’s first tweet of

“HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.”

Gmail’s Magic Inbox Knows Who Your Real Friends Are

gmail-logoI know it sounds like a feature that designed to predict whether your friends will email (“Reply hazy try again”), or possibly to tell you to switch email clients (“Outlook not so good”—an actual Magic 8-Ball response. Man, I’m hilarious). However, Gmail’s pending project, nicknamed the Magic Inbox, is designed to prioritize your mail by sender—with your best friends’ missives listed first.

Hey, that’s kinda neat, isn’t it? Yeah, it is—until we remember Google’s penchant for declaring anyone you’ve ever emailed a “friend.” However, this might change. Google Operating System highlights the two-year-old technology that might help Google identify your real friends (now there’s a useful app!) from a RarePlay post:

Yahoo Wants to be on the Social Networking Boat

For Yahoo it appears as if the good ship “Search Business” has left the dock and Yahoo is just waving as it goes yahoo-logomerrily off into the horizon. In other words, they missed the boat. We all pretty much know and accept that. Well, according to The Business Insider there is talk at Yahoo that they better get on the USS Social Networking vessel before it sets sail for good as well.

Is all the water and ship imagery making you a little nauseous? Imagine how the people at Yahoo have felt considering the rough ride they have had for quite some time now. In an effort to settle down and actually put together a strategy it appears as if social networking will be the focus moving forward. Yahoo’s CTO Ari Balogh stated yesterday that it could happen in a number of ways and untying the purse strings is one of them.

Facebook IPO! (in a few years……maybe)

facebook-logoWith all the Facebook investment and valuation talk swirling about, I stated yesterday that if Facebook was going to do an IPO then that would be news. Well, that ‘announcement’ is not imminent according to Facebook CEO Mark Zuckerberg as he addressed the Reuters Global Technology Summit.

Zuckerberg’s comments really didn’t add any fuel to the fire or speculation about investment in the company. In fact, he made sure that it was clear that all of the talk right now is just that; talk. Reuters reports:

The 25-year-old co-founder of Facebook said he is always open to partnerships and investments, but stressed that Facebook can achieve its business goals with its current financial base — despite numerous media reports that it has had talks on a new round of funding with various investors.

Social Media Ad Buy Standards Released

The Interactive Advertising Bureau has released a new set of standards for social media ad buying. eConsultancy reports that the announcement was made at the IAB Social Media Conference in New York (makes sense). The standards are being introduced to at least create a baseline to consider when trying to determine how, when, why, where and for what reason to buy social media advertising.

Seems that everyone wants to get involved in social media and can talk a great game about how ‘valuable’ it is but the reality is that actually knowing what to measure and how to measure whatever it is is often a question that is unanswered. As a result there is trepidation by many with regard to getting involved in social media advertising. With the IAB getting in the game like they did in 1996 by creating general online advertising standards the hope is that more will feel comfortable making the move to social media opportunities.