It is no real surprise that Twitter has application to the SMB (small and medium business) space. There have been success stories talked about for some time no. What is starting to happen, however, that the success the small business has been having is no longer just a business owner stating “Yup, it worked!” According to AdAge two case studies they looked at are starting to put numbers to that success.
Let’s get a small detail out of the way first though. As you can see from the quote below it is likely that the business profiled may have a bit more going for it than the average Mom and Pop or small business.