In an attempt to entice more of its users to engage advertisers, Facebook is planning a re-design of its "Pages" which, according to AdAge, will include:
- Pages will soon have tabs, making them resemble Facebook profiles.
- Information shared by pages will show up in Facebook users’ news feeds more often, presenting expanded opportunities to attract new fans.
- Since there will be multiple tabs, Facebook ads can set any tab as a landing page.
However, new research from The Participatory Marketing Network (PMN) suggests that it may not be the ad format that’s the problem, but the platform itself. According to a study of 220 social network users aged between 18-24, they’re just not that interested in ads on social networking sites.