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Forrester Predicts Huge Growth for Social Media Marketing

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.

Forrester Report

Facebook Vote Results In!

Based on a post for the General Counsel for facebook-logoFacebook, Ted Ullyot, the results for the Facebook vote are in and the new rules / terms of service are in. Or are they?

As I read the post my greatest question was did they actually get 30% of their active users to vote so the following statement in a post from Facebook’s Grand High Poobah, Mark Zuckerberg, would play out

We encourage you to participate and make your voice heard. For this vote and any future one, the results will be binding if at least 30 percent of active Facebook users at the time that the vote was announced participate. An active user is someone who has logged in to the site in the past 30 days.

FeedBurner Makes the Jump to the Google Mothership

It’s been slowly coming for a very long time. Google announced that they’d acquired FeedBurner back in May 2007. Only eleven months later (*eye roll*), in April 2008, the two finally began their integration. And now it’s complete.

Last night, FeedBurner was the same website. Today, feedburner.com redirects (with masking) to google.com and www.feedburner.com gives the Google login:

googleburner

Once you sign in, however, you find the old FeedBurner layout. If you’re a FeedBurner user, you’ve probably seen the promptings to migrate your feeds to Google. As the above screenshot assures you, there’s still time. In fact, the front-page–only change may just be a ploy to reluctant or lazy users to migrate faster.

Have you seen this change?

MySpace Founder Steps Down; Former Facebook Exec to Take Over?

Despite once being Rupert Murdoch’s golden boy, it appears MySpace founder and CEO Chris DeWolfe has fallen out of favor. News Corp has announced that DeWolfe will be stepping down "in the near future" and will be left with a role on the board of MySpace China and perhaps some other adviser role.

There’s no announcement about who will take over from DeWolfe, but that’s not stopping AllThingsD from speculating former Facebook COO Owen Van Natta will get the job.

And really, that says it all. MySpace was once the hottest social network on the planet, then Facebook had the audacity to open its network up to everyone. Say what you want about the numerous interface changes at Facebook, but it appears the MySpace rival is gaining audience simply because it doesn’t allow you to set up pages with flashing backgrounds and tacky MP3′s that auto-load.

Twitter Gets Oprahed

Oprah does everything in a big way. She affects book sales in ways that make publishers drool. She gains a lot of weight then she loses a lot of weight. She can make someone go from just living in a household to being a household name. She certainly has a pop culture Midas touch of sorts so recently she lent that power to none other than the folks at Twitter.

Of course her impact has its supporters and detractors. Hitwise reports some pretty strong numbers around the posting of her first tweet last Friday. Interestingly, the chart below may also reflect the promotion leading up to the event itself more than anything else.

oprah-twitter

Google’s Willing to Exchange Profile Results for Your Soul Personal Details

Google must have big plans for Google Profiles. Just last week, it implemented a change that allows you to use a vanity URL and now we learn that Google will start showing said profiles in its search results.

To give you greater control over what people find when they search for your name, we’ve begun to show Google profile results at the bottom of U.S. name-query search pages. These results offer abbreviated information from user-created Google profiles and a link to the full profiles. We’ve also added links so it’s easy to search for the same name on MySpace, Facebook, Classmates and LinkedIn.

Here’s how it looks:

[If you don't have a Google Profile yet, simply search for "me"]

Crowdsourcing is Hot Now, But Will Participation Fatigue Set In?

It seems that crowdsourcing is fast becoming the "next big thing." Whether you call it "social answers," "help engines" or something else, there’s a growing trend of asking those in your network to help you out with advice. Heck, there’s even a new search engine being built around the concept!

I spotted two interesting uses of crowdsourcing over the last 24 hours. First, AdWeek writer Marian Salzman decided that an article on how Dominos could repair its damaged reputation would be best constructed if the she tapped into the wisdom of the crowds. She sent out requests to numerous places and ended-up with some concrete reputation management advice.

I’ve personally been quiet about the Dominos saga–I’ve simply been too busy–but it was easy for me to add my 2-cents to the list of great advice: