A study was released today, conducted by inbound marketing company HubSpot, which looked at 4.5 million Twitter users over a nine month period. The data was gathered by their proprietary Twitter Grader tool and provides more confirmation of what we reported last week following a study conducted by a Harvard MBA candidate and assistant professor: As the tool as grown its usage has not in the same proportion.
What in the world does that mean, right? Of course if there are a gazillion people signing up for Twitter accounts and lawsuits being filed over impersonation accounts then it must be that all the world is atwitter with Twitter-itis, correct? HubSpot’s study shows that despite the top line growth in number of accounts the actual usage of Twitter may still rest with the technology crowd that claimed it as their own oh those many years ago (well actually around 3 years ago but in the Internet age that’s like a generation or two).