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Facebook Working to Amp Up Ad Opps

facebook2Facebook has been a little quiet as of late. Apparently if you aren’t a search engine moving in on the flagship product of your sworn enemy or you’re not the media darling with apparently little or no security in your fiefdom it’s just not news.

Well, it looks like Facebook has been keeping their heads down and their noses clean and doing something that they have deemed pretty important; finding ways to make money. The Inside Facebook blog tells of three new additions to the ad network offering that make it easier for advertisers to target folks within Facebook. These additions come on the heels of some other improvements that are almost flying under the radar but the numbers are starting to show some progress. Considering that these actions are around actually doing business it’s a breath of fresh air as compared to the speculation and drama that is in the Internet industry news.

Confidential Twitter Docs Fly Into Inboxes

Twitter Bird GoofyWhile this may fall into the “too early to tell” category it certainly is of interest, especially considering the pace of Internet ‘news’ these days. TechCrunch’s Michael Arrington has had a ‘gift’ fall into his lap and a lot of folks are interested to see if he is going to share with the rest of the world. Apparently TechCrunch and others have been handed some confidential Twitter docs and now there is question of what to do with it. The opening paragraph of his post is enough to make anyone curious, at the very least.

Here’s a dilemma: The guy (”Hacker Croll”) who claims to have accessed hundreds of confidential corporate and personal documents of Twitter and Twitter employees, is releasing those documents publicly and sent them to us earlier today. The zip file contained 310 documents, ranging from executive meeting notes, partner agreements and financial projections to the meal preferences, calendars and phone logs of various Twitter employees.

15 Year Old Gets Morgan Stanley’s Attention

Morgan StanleyHonestly, I am not sure what to make of this. Bloomberg has reported that Morgan Stanley, at least its European arm, has produced a report with insights into the mind of one Matthew Robson. He is a 15 year old intern at the securities firm (doing what I might ask?). Apparently this young man has the pulse of every teenager regardless of economic background etc when it comes to how they consume media.

The schoolboy was asked by the bank’s European media analysts to report on what he and his peers look for in the information-entertainment industries. What they got was one of the “clearest and most thought-provoking insights we have seen,” the analysts said.

Twitter Beefs Up Legal Team

Law BooksIt wouldn’t be the Internet if there wasn’t just as much talk of legal action as there is of innovation. Google knows this better than anyone as they fend off lawsuits on a regular basis that are related (at least loosely in some cases) to their offerings and the apparent lines that are crossed by the search giant. Twitter has gotten a taste of that with the Tony LaRussa impersonation account issue. As a result, Twitter has just landed a bit of a catch by nabbing one of Google’s top lawyers.

According to the NY Times

Twitter, the popular micro-blogging service, has stolen a prominent Google lawyer.

The start-up has hired Alexander Macgillivray, deputy general counsel for products and intellectual property at Google, to be its general counsel, according to a person with knowledge of the hiring.

Only 33% of Us Trust Our “Online” Friends; Barely More Than Trust in Banner Ads!

It seems like a new report on social media marketing is released weekly. Today, we see a new report from Razorfish–which surely must help with its attempts to find a knight in shining armor.

Aside from Razorfish’s creation of a new Social Influence Marketing (SIM) Score–which measures the reach and sentiment of your brand in social media–there’s nothing earth-shattering contained in the Fluent report.

Except, perhaps, this:

76% of the 1,000 consumers polled, said they trust their offline friends when making a product purchase decision. Compare that to just 33% who say they trust their online friends!

Clearly, this demonstrates that while social networks might encourage us all to be one big friendly social network, we’re clinging to our old-school definition of friend. It’s somewhat encouraging to see that we’re not collectively being duped into believing that when we add someone as a "friend" we’re instantly BFFs.

MySpace Taking Up Some of Our Space

MySpace New LogoIn all honesty, there is not much to talk about at the start of a week that truly moving toward the dog days of summer. Let’s take one more look at the Sun Valley meeting of last week to see if a gathering of the most influential media executives can garner something of interest. Errr…..not really. Best we can come up with is the Wall Street Journal report that MySpace is looking to focus on the entertainment space. Shocking! I feel like such a slacker when I get blindsided by this kind of breaking news. It’s now very apparent that if we didn’t have these kinds of meetings of these great minds we wouldn’t have the kind of insight and wisdom unavailable to us commoners like the following

Navel Observatory: Snippets from Sun Valley

The Sun Valley media and technology conference opened Wednesday. We like to make fun of the confab of media moguls and owners as “navel gazing” (hence the pun in the post title!)—I mean, a media conference that’s closed to the press?—but since the press seems to be swarming around outside the conference and lots of people seem willing to talk, I guess it’s time to fire up the ol’ rumor mill.

First up, Google’s CEO Eric Schmidt. In a press conference last night, Schmidt said he tried for six years to save us from Chrome and the pending Google OS, but eventually the wave of enthusiasm that is Larry Page and Sergey Brin overpowered his objections: