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BuzzLogic’s New Advertising Dashboard Will Help You Find the Honey

If you’re the person responsible for helping your company target its ads in social media, you’ve not had a fun time of it lately, have you?

First we learn that you’re probably not going to have the same budget allocation in 2009, then we learn that only 16% of social media users will care about your ads anyway.

Aww, bless.

Well, we have some good news! BuzzLogic sees your tear-filled eyes, and is coming to the rescue with the launch of its Conversational Advertising Dashboard. The new dashboard ties into BuzzLogic’s Conversation Ad Targeting (CPM) Platform and will enable "advertisers to gain insight into and capitalize on the rich conversations that are occurring across the Web through targeted ad placements,” says Rob Crumpler, CEO.

Want More Twitter Traffic to Your Blog? My 5 Cunning Tactics

I’ve already covered in-depth the importance of getting your blog post titles right–they need to be engaging and keyword driven. Now I’m absolutely convinced that your post titles will become the most important aspect of any blog post–and we have Twitter to thank.

As an avid Twitter user, I’ve seen first-hand just how blog post titles have grown in importance. The ability to feed your blog posts to your Twitter stream and your readers’ passion to share your posts with their followers, have escalated the value I place on writing my post titles.

I don’t want you to miss out on this benefit, so here are some tactics I’ve refined over the past year.

Title Tactic #1 – Your Post Title Says It All

99% of 18-24 Year Olds On Social Media, But Only 22% Use Twitter

These two charts say it all really:

Of the 22% that do use Twitter:

  • 85 percent follow friends
  • 54 percent follow celebrities
  • 29 percent follow family
  • 29 percent follow companies

Not much for brands to cheer about, but keep your chin-up, you have the same attention as Gen Y’s parents. ;-)

What do you think? I would have thought that more than 22% would be on Twitter, you?

Get the full study details from PMN.

Some Thoughts from the Inbound Marketing Summit – Dallas

ims-logo3Having spent the last few days in Dallas I am ready to go home. Don’t get me wrong. Dallas is a nice town. The Inbound Marketing Summit put on by New Marketing Labs’ Chris Brogan was great. Here’s why I need to get out, though. You see, I am a New York Giants fan. Although I only told one person on my entire trip of this fact, I suspect that Dallas Cowboys fans have some powerful social network that is at work behind the scenes. They know I am a Giants fan and they don’t like it. My plane can’t get off the ground fast enough. It’s not safe here for people like me.

Facebook’s New Incubator fbFund REV Announces Winners

fbfundrevlogoYou have to give Facebook credit. They get in the news more a lot. Maybe it’s investment. Maybe it’s a look at their numbers. Maybe it’s someone on the executive team has a hang nail. You name it they are there.

That’s why this news seemed more interesting than just the usual talk. TechCrunch reports that Facebook has announced the 20 winners of a competition to be included in a program to help them develop their platforms with a combination of money and other benefits.

Twenty companies, which include two nonprofits, will take part in a program headed by Founders Fund’s Dave McClure, and will have the chance to work with Facebook engineers and a range of Silicon Valley veterans. Facebook intends to keep us posted on the startups’ progress throughout the session, and will be holding a demo day at the end of the summer to help expose the companies to investors and press.

Facebook Can’t Drive 55

red-rockerQuestion for you rock and roll historians: Do you remember Sammy Hagar (The Red Rocker prior to his days as the front man for Van Hagar Halen)? Do you remember the song that made him just famous enough to replace David Lee Roth? It was “I Can’t Drive 55”.

So what the heck does this have to do with Facebook you ask? In an article at MediaPost it appears that Facebook may be having their own trouble with the number 55. For them, however, it’s not about a speed limit but rather the shift in demographics in a direction that Facebook is not too familiar with which is down.

Google Wave of the Future Revolutionizing the Web

google_wave_logoYou know, just the other day I was using my email and I found myself scoffing with disgust. “This is so last century!”

Okay, not really. But apparently down at Google Australia, that’s exactly what they’ve been thinking lately—and Lars and Jens Rasmussen and Stephanie Hannon came up with a way to revolutionize email and instant messaging called Google Wave. As Lars says, “Wave is what email would look like if it were invented today.” (Official announcement.)

After a long demo, TechCrunch’s MG Siegler was inclined to agree with the seeming overstatement. Just reading about this new product is making my head spin. The integration of social and email here goes WAY beyond having a pane for GTalk in your Gmail.

Here’s a screenshot of the basic inbox, from TechCrunch:
google_wave_snapshots_inbox