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Facebook and Revenue – You Make the Call

BusinessWeek wonders outfacebook-logo loud in an article about Facebook whether there are premium membership offerings in the future of the social media big shot. Facebook’s COO, Sheryl Sandberg, spoke with Stephen Adler of the magazine to discuss, what else, how the company was going to make money. You would think that BusinessWeek would have the clout to get them to reveal the secret sauce for monetizing the 200 million users they have. The result is actually speculation of what might happen based on what wasn’t said rather than what was said by Sandberg. For instance:

ADLER: Does Facebook plan on charging a membership fee? Over three-quarters of its users are going into a panic-induced assumption that this is true, even though there hasn’t been talk of a membership fee from the business press or Facebook itself. So can you calm the panic?

Social Media Can Change the Rules in Many Places

Since Andy is such an NC State fan it’s only fitting that the school would be involved in the social mediabasketball learning curve. Social media is about communication first and foremost but it is literally changing the rules of communication for some traditional organizations and in this case it’s the NCAA.

As reported in the Raleigh News & Observer, there is a very hot recruiting battle going on for John Wall who is ranked as the number 1 high school senior basketball player in the country according to rivals.com. Wall attends Raleigh Word of God high school right in Raleigh so naturally the NC State fan base would love to see one of their own stay home and help NC State become a national power in basketball. While the fan base would certainly love that so would the university considering the revenue that can be generated via advertising and more. Add to it that the local competition is none other than newly crowned national champion North Carolina and the ever present Duke University then it becomes pretty critical to State to bring a phenom like this on board.

Twitter Aids Customer Service for More Companies

We have all heard about Twitter and Dell. A customer service coup of sorts that jacked up sales with a twitter-birdclaim in December of ’08 that $ 1 million in sales could be contributed to Twitter efforts. Not bad for an investment involving employee time and probably little working capital As would be expected, other companies are now jumping on the bandwagon to provide an avenue of service that was for the most part unattainable in the very recent past.

Qwest Communications is taking this approach as noted over at MediaPost. The @TalktoQwest is monitored by 7 employees (or company reps as the article states which makes one wonder are they real Qwest employees?) 24 / 7and is designed to help aid customers in near real time regarding services like high-speed Internet, billing, pricing, technical support, and more.

Internet Island Hopping with Yahoo

Yahoo is still lurking about. A Reuters article gives a peek into what the folks at the perpetual Google chaser yahoo-logoare doing to try to harness the large number of visitors it gets on a monthly basis to its disparate properties. These properties often work well on their own but don’t play well with other Yahoo properties and are in effect islands unto themselves.

Many of Yahoo’s properties rank among the most popular on the Internet. Yahoo’s homepage had 329 million unique visitors in February, according to research company comScore; Yahoo Mail had 282 million unique visitors in February, second to Microsoft HotMail.

On Facebook? Now You’re One in 200 Million

Today, according to the Facebook blog, Facebook’s 200 millionth active user joined the most popular social network in the world.

To celebrate, Facebook shows off a world map of its user density, fun facts about the number 200 million and, in an era of community outreach, highlights a few ways they’re making a difference around the world in a video today. Check out where they’re most popular:
facebook-density

The highlighted apps include an app that helps to find missing children in South Africa, one that keeps users updated on delays in the London Underground and groups that unite users against the Colombian terrorist group FARC (The highlighted group, with over 430,000 members, describes itself as a “military weapon of espionage.” That’s a little freaky.). “Together we can make a difference,” the video concludes.

Twitter Agency Emerges from TV Character

I suppose you may have had the same response to this idea that I did initially so let’s jump right in. madmen-logo

Carri Bugbee, a Portland OR, PR agency owner has started a new business at www.supportingcharacters.com that is designed to help companies utilize Twitter to their advantage by replicating what made Ms. Bugbee ‘famous’ in the first place. In February, the first Knight Foundation-backed Shorty Awards honored Ms. Bugbee’s “Mad Men” character tweets as the year’s best Twitter advertising campaign. This award recognized her ‘campaign’ to become the Twitter version of Peggy Olson, the executive assistant turned copywriter and a whole lot more. I use quotes around campaign because ordinarily these kinds of things are paid for but Ms. Bugbee did this on her own and outside of any input from the show or AMC which airs it.

Twitter Traffic Older Than Many Think

The folks at comScore put some numbers to what everyone already suspects. Twitter traffic is growing at a very rapid rate. What may surprise some are the people that are leading the charge. They also say that the March numbers to be released in the next week will raise some eyebrows as well.

Twitter has grown in legend and lore as of late. It is being used by Shaquille O’Neal, Ashton and Mrs. Kutcher, big business like Dell and Southwest Airlines and President Obama. You can’t seem to turn around without bumping into someone either blubbering over the importance of Twitter or another person bemoaning the decline and fall of Western civilization as a result of it. One thing is for sure, people read, write and talk about it a lot and as the talk grows so does the usage.