Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

The Cluetrain Plus 10–Networked Markets in 2009

cluetrain“People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.”

Ten years ago the above statement made it to #11 on The Cluetrain Manifesto‘s list of 95 theses. Read the thesis again and then consider the “networked markets” that existed in 1999. There was no Facebook, no MySpace, no Digg, no Yelp, no TripAdvisor, and certainly no Twitter. Instead, customers were connecting with, and supporting, each other using newsgroups, forums, email newsletters, and–barely–blogs.

Posts, Tweets and the Law

ebay.jpgToday the WSJ tells the tale of eBay and its foray into social media that began in April 2008 with a blog then quickly moved to the world of tweets and tweeple in Twitter. The author of much of the content, Richard Brewer-Hay, spent most of the past year pretty well ‘on his own’ with what he was writing in both vehicles then the corporate version of a buzzkill took place.

The growing Twitter audience also attracted the attention of eBay’s lawyers, who last month required Mr. Brewer-Hay to include regulatory disclaimers with certain posts. Some followers think the tougher oversight is squelching Mr. Brewer-Hay’s spontaneous, informal style.
Financial services and insurance companies have long been hampered by what they can and cannot say that would upset the folks at the SEC and for good reason. Considering the state of the financial industry maybe this didn’t even matter.

MySpace Officially Names Owen Van Natta as CEO

As we expected

News Corporation today announced the appointment of Owen Van Natta to the role of MySpace Chief Executive Officer effective immediately. Mr. Van Natta will be based in Los Angeles and report directly to Jonathan Miller, News Corporation’s CEO of Digital Media and Chief Digital Officer.

You can read the full announcement here.

Yelp Finally Allows Businesses to Respond to Reviews

As previously reported, Yelp has launched a system to allow business owners to address reviews left by their customers.

The new system will finally ease the frustration of businesses not being able to share their side of the story–especially when facing a very negative review. The system will look like this:

Now, before you rub your hands together in delight, Yelp’s well aware of just how over-bearing business owners can be, so it’s going to be very strict in what it will and won’t allow business owners to post. Here are the guidelines for business owners planning to respond:

Public Comment Guidelines

Use public comments to:

Forrester Predicts Huge Growth for Social Media Marketing

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.

Forrester Report

Facebook Vote Results In!

Based on a post for the General Counsel for facebook-logoFacebook, Ted Ullyot, the results for the Facebook vote are in and the new rules / terms of service are in. Or are they?

As I read the post my greatest question was did they actually get 30% of their active users to vote so the following statement in a post from Facebook’s Grand High Poobah, Mark Zuckerberg, would play out

We encourage you to participate and make your voice heard. For this vote and any future one, the results will be binding if at least 30 percent of active Facebook users at the time that the vote was announced participate. An active user is someone who has logged in to the site in the past 30 days.

FeedBurner Makes the Jump to the Google Mothership

It’s been slowly coming for a very long time. Google announced that they’d acquired FeedBurner back in May 2007. Only eleven months later (*eye roll*), in April 2008, the two finally began their integration. And now it’s complete.

Last night, FeedBurner was the same website. Today, feedburner.com redirects (with masking) to google.com and www.feedburner.com gives the Google login:

googleburner

Once you sign in, however, you find the old FeedBurner layout. If you’re a FeedBurner user, you’ve probably seen the promptings to migrate your feeds to Google. As the above screenshot assures you, there’s still time. In fact, the front-page–only change may just be a ploy to reluctant or lazy users to migrate faster.

Have you seen this change?