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Internet Island Hopping with Yahoo

Yahoo is still lurking about. A Reuters article gives a peek into what the folks at the perpetual Google chaser yahoo-logoare doing to try to harness the large number of visitors it gets on a monthly basis to its disparate properties. These properties often work well on their own but don’t play well with other Yahoo properties and are in effect islands unto themselves.

Many of Yahoo’s properties rank among the most popular on the Internet. Yahoo’s homepage had 329 million unique visitors in February, according to research company comScore; Yahoo Mail had 282 million unique visitors in February, second to Microsoft HotMail.

On Facebook? Now You’re One in 200 Million

Today, according to the Facebook blog, Facebook’s 200 millionth active user joined the most popular social network in the world.

To celebrate, Facebook shows off a world map of its user density, fun facts about the number 200 million and, in an era of community outreach, highlights a few ways they’re making a difference around the world in a video today. Check out where they’re most popular:
facebook-density

The highlighted apps include an app that helps to find missing children in South Africa, one that keeps users updated on delays in the London Underground and groups that unite users against the Colombian terrorist group FARC (The highlighted group, with over 430,000 members, describes itself as a “military weapon of espionage.” That’s a little freaky.). “Together we can make a difference,” the video concludes.

Twitter Agency Emerges from TV Character

I suppose you may have had the same response to this idea that I did initially so let’s jump right in. madmen-logo

Carri Bugbee, a Portland OR, PR agency owner has started a new business at www.supportingcharacters.com that is designed to help companies utilize Twitter to their advantage by replicating what made Ms. Bugbee ‘famous’ in the first place. In February, the first Knight Foundation-backed Shorty Awards honored Ms. Bugbee’s “Mad Men” character tweets as the year’s best Twitter advertising campaign. This award recognized her ‘campaign’ to become the Twitter version of Peggy Olson, the executive assistant turned copywriter and a whole lot more. I use quotes around campaign because ordinarily these kinds of things are paid for but Ms. Bugbee did this on her own and outside of any input from the show or AMC which airs it.

Twitter Traffic Older Than Many Think

The folks at comScore put some numbers to what everyone already suspects. Twitter traffic is growing at a very rapid rate. What may surprise some are the people that are leading the charge. They also say that the March numbers to be released in the next week will raise some eyebrows as well.

Twitter has grown in legend and lore as of late. It is being used by Shaquille O’Neal, Ashton and Mrs. Kutcher, big business like Dell and Southwest Airlines and President Obama. You can’t seem to turn around without bumping into someone either blubbering over the importance of Twitter or another person bemoaning the decline and fall of Western civilization as a result of it. One thing is for sure, people read, write and talk about it a lot and as the talk grows so does the usage.

Facebook Does the TOS Dance

This year April 16th is no longer just the day after your taxes must be done (or extensions filed depending on what’s going on). Thisdemocracy-we-the-people day is now a new Opening Day of sorts. It is the day the Facebook’s new terms of service (TOS) will be unveiled after the 30 day public comment period. The new document called the Facebook Principles and Statement of Rights and Responsibilities will be open for a vote through April 23rd. The whole process is starting to have a game show kind of feel to it as the entire process is being audited by Ernst & Young. I wonder if the envelopes will be hermetically sealed as well. So much suspense!

Are All of Your Eggs in One Social Media Basket?

by Kristy Bolsinger

813014_eggs_in_one_basketSo your company has stumbled upon the next big thing (no reference to StumbleUpon intended, necessarily). Twitter. There is a gigantic scramble to jump on the newest ‘it-girl’ of the social media world and make money, be a presence, play in the pond so to speak. “This is going to revolutionize how we manage [insert subject matter here ranging from: customer service, customer engagement, branding, marketing, advertising, etc.]” is something we may have all heard from our clients or management.

Haven’t we heard this before? Isn’t there a pattern forming here? The ‘curve of cool’ that dominates the product marketing sphere is starting to resonate in social media.

Pay Your Fake Friends with Fake Money on Facebook

Facebook is really stretching the boundaries of a lot of things lately. The newest ‘deal’ they are offering their users is, how do I sayfacebook2 this, pretty stupid. TechCrunch goes into some detail regarding this new opportunity for someone to part with their money for no real good reason.

Facebook is offering a virtual gift product that revolves around credits that you toss to your ‘friends’ in lieu of simply liking something they do. Kind of a pay for performance model of friendship. Talk about taking relationships to a new low. For just $1 you can purchase 100 credits that you can give to your ‘friends’ when they do something you like. I don’t know about you but I think that throwing money at my ‘friends’ when they do something I like is not something I consider regularly. I guess my ‘friends’ would like it but it seems pretty ridiculous to me. It’s like treating your ‘friends’ like performing seals. When they honk the horn on the stage by the pool you can throw them a fish and a sincere “Nice job. Atta boy!”