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Facebook and Click Fraud

facebook-logoFacebook is charging hard toward hitting that $550 million in revenue number that was put in front of potential investors recently. Of course, their pay per click model of advertising is going to be a critical component of getting there. It seems that there have been some troubles with click fraud for the past month or so which as TechCrunch reports, has set off some heated discussion of Facebook and its inability to tell advertisers “what’s on their mind.”

As initially reported yesterday there were click fraud complaints that up to 100% of clicks were fraudulent. While click fraud is nothing new to pay per click advertisers this was a bit different. Many Facebook advertisers were getting charged for clicks that simply never happened. In ‘traditional’ click fraud (if there is such a thing) the clicks are seen by advertisers but they are ID’d as not legitimate sources thus labeling them fraudulent. Facebook advertisers just were getting charged and there were no clicks.

C-Level Executives Under 40 Blog, Tweet, & Click More!

Forbes and Google have released a new report called The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information.

It’s a fascinating read–mostly because it highlights the difference in internet habits of C-level executives,  based on their age. Why is this important? Because those executives that are under 40 will likely, in the next 5-10 years, be the ones taking over the CEO role.

When they do, we’re going to see a dramatic shift in the way company executives research and contribute to the web.

And there’s good news for search marketers too!

Get your free copy of the report!

Wikipedia to Take on YouTube?

489px-Wikipedia-logo-en-bigOkay, no, not really—but the encyclopedia anyone can edit is looking to add video to its offerings, according to Technology Review (via RWW).

To launch in the next 2-3 months (by the end of the summer), Wikipedia’s new system will allow users to contribute and even edit clips for articles, posting the entire clip or only portions. Wikipedia itself will only allow videos from the Internet Archive, Metavid and Wikimedia Commons.

No video editing software is necessary to post full or partial clips, but “One of the requirements for any video added to the site is that it be based on open-source formats.”

Tweet No Evil: Twitter Censoring Trending Topics

tweetnoevilWere you on Twitter last night? I was—it’s about the only thing I can do while watching my favorite summer show. And Burn Notice was one of the trending topics—among other . . . “less savory” terms. Some of my friends complained about the offensive trending topics; I minimized the list.

But it appears Twitter didn’t just let things stand. Read Write Web reports:

Within minutes (as far as we could tell), both terms were removed from the list on the web interface at However, they still showed up on third party services such as TwitScoop and

RWW’s Julie O’Dell asks whether it was the over sexual nature of the offending tags that made the difference here, since the Trending Topics list is often plagued with the “asinine, spammy, emo, and pointless.”

Staples Uses Facebook to Help School Kids

BackpackHow about a nice ‘feel good’ story to take you into the weekend? The news in the Internet marketing industry has been focused on negative numbers, downturns and dire forecasts for quite a while now. Personally, I get a little worn out by it. It’s good to be reminded, however, of just how potentially life altering (a little hyperbole never hurt anyone) the use of social media can be. Staples, one of the best known brands for those with school age children, is using its name via Facebook to do some good for kids who may not have the means to even have decent school supplies.

Twitter Search Barely Makes a Chirp

Twitter Bird GoofyWhile there is a lot of hubbub around the impact that Bing is having on the overall search engine landscape, there is another press darling that is joining the search race. That’s right, it’s Twitter! At All Things Digital it is reported that according to comScore the Twitter searches accounted for .001 percent of overall searches for May of ’09.

So let the questioning begin. The first one that comes to mind for me is that if this were any other entity than Twitter would comScore even mention the search vehicle? As Peter Kafka asks as well, would we even report on anything that has such a minuscule number attached to it?

An analyst from Citigroup said

Facebook Adds Real-Time Social Search

Before we get in a tizzy, “social search” here only refers to looking at what your friends are doing on a social network. But yes, Facebook is currently testing real-time search results for searches on the social network:

Those of you in the test group will be able to find content from the people, organizations and public figures that matter to you as soon as they share it on Facebook. . . .

Those of you in the test group will see new layouts for search results that will continue to include people’s profiles, Facebook Pages, groups and applications, and some entirely new Search features. With the test, you will be able to search your News Feed for the most recent status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you’re a fan.