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Twitter Wouldn’t Sell for $1B—Better Make Sure It’s Worth It!

It looks like the biggest April Fool’s Joke was on all of us. Despite persistent rumors that Google was in talks to acquire Twitter (the coolest thing since the last coolest thing since sliced bread), no deal is forthcoming. On its blog, Twitter explains that sometimes they tease talk.

While all this may be protesting too much from both parties, sources are now saying that Twitter CEO Evan Williams wouldn’t sell for a billion dollars, four times what Google is rumored to have placed the microblogging service’s value at.

When it comes to Internet businesses, though, Twitter needs to remember that timing is everything. If their endgame is acquisition, there are a few points they might want to keep in mind:

  • the economy is down

Twitter Redesign Includes Search & Trends

Reason #253 why you should subscribe to Marketing Pilgrim: Back in October we had the exclusive on the new user interface for Twitter. Today we learn that selected Twitter users will indeed start seeing this new layout.

Twitter admits its recent test of the search box at the top of the interface was a flop, so instead, it’s going back to the drawing board. Well, actually its original redesign drawing:

Here’s how the new design will look:

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A subset of users will start seeing the above interface soon. In addition, Twitter is testing a feature that should be welcomed by many:

Facebook CFO Moves On

In the latest episode of “How the Facebook Turns” CFO Gideon Yu has been sent packing. The report at All Things Digital says the move appears facebook-logoto be in preparation of an initial public offering (IPO). There are other rumblings that the Good Ship Zuckerberg has a captain that isn’t afraid to make someone walk the plank if there is enough push back on the captain’s orders.

This apparent friction that exists in Facebook keeps coming up in story after story concerning the company and its latest actions. Some, like Robert Scoble, seem to be firmly in Zuckerberg’s corner as he continues to push against conventional wisdom and pressure to do things other than his way. For others this type of behavior raises concerns about what is actually going on at Facebook and if any of the other approximately 799 employees will be little more than Zuckerberg “yes-people” in order to keep their positions. Dissenters being shown the door is certainly becoming a pattern so it may be more likely that folks will “fall in line” because this economy is not exactly overflowing with opportunities.

MySpace and Citysearch Join Forces

MySpace is still huge despite not getting the degree of attention that other social media outlets get. myspaceAccording to Compete.com from January ’09 it slipped to second behind Facebook when ranked by number of monthly visits. Despite the huge numbers (810 million visits in Jan. ’09) there is little talk about the business applications beyond the music world and products that skew very young. With as much talk as there is about Twitter, you would think it’s getting just as big as MySpace but in January Twitter is getting just 7% of the monthly visits that MySpace does.

In a similar position is Citysearch. As we have discussed here in the recent past Citysearch is working to updatecitysearch-logo and expand its offerings to a much larger audience. The competition that is coming up in the rear view mirror for these guys are the likes of Yelp!.

A Higher Education in Social Media

By Trisha Lyn Fawver

Forget spending years in grad school toiling away on an advanced marketing degree.  Birmingham City University in the UK is going to begin offering a MA course in Social Media.  All you social media junkies out there, grab your backpacks and passports!

Jon Hickman, the course convener, had this to say about the year-long program:

It’s not for freaks or IT geeks, the tools learnt on this course will be accessible to many people.

During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes.

There has been significant interest in the course already, and it will definitely appeal to students looking to go into professions including journalism and PR.

Does Social Media Really Have the Pulse of the People?

Advertising Age has an interesting position in the business world these days. The publication is sometimes representative of the old guard. I ad-age-logoremember at PubCon in Las Vegas where that point was made in a video that Rance Crain, AdAge’s editor-in-chief, was shown saying that Blendtec simply needed to take out print ads to accomplish what was done with its “Will It Blend” campaign. Ouch. He didn’t appear to be on top the one of more impressive stories of the social media marketing age.

Facebook Grays: Over-35 Users Double in 60 Days

Inside Facebook regularly examines user demographics on the world’s most popular social network. The graying of Facebook trend continues, they report, with women over 55 constituting the fastest-growing demographic, while the number of active users over the age of 35 nearly doubled in the last two months.

However, despite this growth, the largest single demographic on Facebook is still the 18-25 age bracket (where I fall for one more week. Sigh.), which constitutes 35% of Facebook’s overall membership.

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However, this graph obviously shows positive skew: just over half of Facebook members are past the college years (at least, I hope you’re done with your undergrad by the time you’re 26).