Well, Twitter is making more noise by getting Microsoft to spend money with them for a sponsored page called ExecTweets according to Peter Kafka at All Things Digital. Because I personally don’t get why this is even attractive I’ll just give you the verbatim from the post to describe it:
Microsoft (MSFT), via its Federated Media ad network/platform/agency, is sponsoring a page that collects Tweets from various executives. Twitter will get an undisclosed payment for giving the site its stamp of approval and for promoting the site on Twitter itself. Federated says it plans on launching similar programs on Twitter with other clients.