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99% of 18-24 Year Olds On Social Media, But Only 22% Use Twitter

These two charts say it all really:

Of the 22% that do use Twitter:

  • 85 percent follow friends
  • 54 percent follow celebrities
  • 29 percent follow family
  • 29 percent follow companies

Not much for brands to cheer about, but keep your chin-up, you have the same attention as Gen Y’s parents. ;-)

What do you think? I would have thought that more than 22% would be on Twitter, you?

Get the full study details from PMN.

Some Thoughts from the Inbound Marketing Summit – Dallas

ims-logo3Having spent the last few days in Dallas I am ready to go home. Don’t get me wrong. Dallas is a nice town. The Inbound Marketing Summit put on by New Marketing Labs’ Chris Brogan was great. Here’s why I need to get out, though. You see, I am a New York Giants fan. Although I only told one person on my entire trip of this fact, I suspect that Dallas Cowboys fans have some powerful social network that is at work behind the scenes. They know I am a Giants fan and they don’t like it. My plane can’t get off the ground fast enough. It’s not safe here for people like me.

Facebook’s New Incubator fbFund REV Announces Winners

fbfundrevlogoYou have to give Facebook credit. They get in the news more a lot. Maybe it’s investment. Maybe it’s a look at their numbers. Maybe it’s someone on the executive team has a hang nail. You name it they are there.

That’s why this news seemed more interesting than just the usual talk. TechCrunch reports that Facebook has announced the 20 winners of a competition to be included in a program to help them develop their platforms with a combination of money and other benefits.

Twenty companies, which include two nonprofits, will take part in a program headed by Founders Fund’s Dave McClure, and will have the chance to work with Facebook engineers and a range of Silicon Valley veterans. Facebook intends to keep us posted on the startups’ progress throughout the session, and will be holding a demo day at the end of the summer to help expose the companies to investors and press.

Facebook Can’t Drive 55

red-rockerQuestion for you rock and roll historians: Do you remember Sammy Hagar (The Red Rocker prior to his days as the front man for Van Hagar Halen)? Do you remember the song that made him just famous enough to replace David Lee Roth? It was “I Can’t Drive 55”.

So what the heck does this have to do with Facebook you ask? In an article at MediaPost it appears that Facebook may be having their own trouble with the number 55. For them, however, it’s not about a speed limit but rather the shift in demographics in a direction that Facebook is not too familiar with which is down.

Google Wave of the Future Revolutionizing the Web

google_wave_logoYou know, just the other day I was using my email and I found myself scoffing with disgust. “This is so last century!”

Okay, not really. But apparently down at Google Australia, that’s exactly what they’ve been thinking lately—and Lars and Jens Rasmussen and Stephanie Hannon came up with a way to revolutionize email and instant messaging called Google Wave. As Lars says, “Wave is what email would look like if it were invented today.” (Official announcement.)

After a long demo, TechCrunch’s MG Siegler was inclined to agree with the seeming overstatement. Just reading about this new product is making my head spin. The integration of social and email here goes WAY beyond having a pane for GTalk in your Gmail.

Here’s a screenshot of the basic inbox, from TechCrunch:

Stupid Social Media Tricks Down Under

new-south-wale-policeIt was only a matter of time before something like this would happen. Social media in the hands of most people is harmless. A marketing agency in New South Wales, Australia is about to enter the pantheon of social media for an ‘experiment’ it conducted. Of course, most who reach this status are put there for their contribution to moving the medium forward. The agency, Mentally Friendly (Mentally Absent might be more apropos) is being immortalized, however, for all the wrong reasons.

Over at cnet’s Technically Incorrect column we are given an outline of the activity of this group

Mentally Friendly (because mental friends really are the best) decided to set up a Twitter account in the name of the New South Wales police. Which was an interesting thing to do, save for the fact that an increasingly large number of people thought it really was written by the New South Wales police.

Ashton Kutcher Uses Twitter to Punk the Media

Ashton Kutcher (@aplusk) is threatening to quit Twitter over (not so true) rumors the micro-blogging service had signed a TV deal. His exact Tweet:

Now, I have to admit, this is either brilliant or naive.

Brilliant, if Kutcher is punking the media with such a claim. After all, the guy is known for messing with people’s heads. It’s quite possible that the guy–who can’t live without the spotlight–is simply acting upset, in order to get even more attention than he received from his Oprah appearance. Heck, CNN fell for it.

On the flip side, if Kutcher is sincere with his tweet, then it shows a staggering amount of naivety–and should be a wake-up call for all of us.

He follows-up his first Tweet with: