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Twitter Hiring Product Manager for Revenue Generation

Looks like Evan Williams wasn’t kidding when he turned down Facebook last month. Evan had said one of the primary reasons that Twitter turned Facebook down was that they haven’t established a way to monetize the social platform yet. He also mentioned that monetizing Twitter is the top priority over the next year. Evan claims that he is tired of having to rely on fundraising as their primary source of revenue.

In Twitter’s first effort to achieve that goal, they posted a job description for a Product Manager whose primary responsibility will be to monetize Twitter. The job description looks like this:

Open Web Awards: People’s Choice Winners Announced

Over at Mashable, they’ve announced the winners of The 2nd Annual Open Web Awards–you’ll recall that we were one of the many blog partners for the awards.

Here’s a sample of the winners–for the full list, head to Mashable.

Mainstream & Large Scale Social Networks

Winner: Netlog
Runner-up: Platinum Lounge

Embeddable Widgets

Winner: Qoof
Runner-up: Sprout

Blog Plugins

Winner: ShareThis
Runner-up: AddThis

Social News

Winner: Help a Reporter Out
Runner-up: Hubdub

Social Networking Applications

Winner: Aritition
Runner-up: Digsby

Social Bookmarking

Winner: Diigo
Runner-up: ShareThis

Search & Social Search

Winner: Scour
Runner-up: Artiklz

Is Your Brand on Twitter? It Should Be!

By Carrie Hill

There’s a great article over at Mashable this week from Lon Cohen about brand presence on Twitter.  I’ll preface this review by saying I’m a Twitter addict, so I might be a little biased toward the “Yes” side of things but I’ll do my best to represent the Twitter naysayers as well.

Cohen outlines three reasons why brands and Twitter can play nice together.

  • Twitter is opt in—so technically anyone following your brand has an interest in what you have to say.  You’re not sending a mass email hoping 1% of the people care—if you’re engaging with your Twitter followers—they’re interested because they’ve chosen and continue to follow you.

Twitter Joins Friend Connect

Google announced today that users of Google Friend Connect are now able to connect their Twitter accounts to their Google accounts. This means that when you join a ‘Friend Connected’ site, you’ll be able to connect with your other Twitter friends on that site.

I’m not a big fan of Facebook Connect, but I love the idea of being able to connect to other Twitter users on my favorite blogs. This seems like a great way to grow your network and start up conversations with like-minded individuals without sharing all of your personal photos!

One great feature with Twitter on Google Friend Connect is that you can opt to use your Twitter avatar and profile description. To add your Twitter friends, all you need to do is go to your Google Profile on a site that supports Google Friend Connect and click on “Add/Remove”.

Procter & Gamble Doesn’t Understand Social Media

The New York Times recently ran an article by Randall Stross about Procter & Gamble‘s attempt at marketing on Facebook. While I will give Procter & Gamble credit for at least trying to engage social media, it’s pretty obvious that they are drastically failing.

Stross points out several examples of Procter & Gamble’s botched attempts such as the “Crest Whitestrips” fan page. In this example Procter & Gamble successfully lures around 14,000 Facebook members to become “fans”. However, under closer inspection it appears that the lure was in the way of free movie tickets and Def Jam concerts! They could have easily gotten just as many fans for any of their brands with a promotion like that.

Report: 40 Million In The US Contribute to Social Networking.

Netpop Research has released a report that says that around 40 million Americans contribute to social networking sites. 76% of all US broadband users actively contribute to social media sites, and 29% regularly contribute to social networks. (via)

Who are these social networkers?

Netpop tells us that the typical social networker is female (57% vs. 43%), between 18 and 29 years old, employed (55%) or a student (23%), and single (48%). Broadband users who don’t contribute to social networks are usually older, married (57%) men (57%).

People that contribute to social networks will spend on average of about $101 online, while the folks that aren’t a part of social networks spend around $80.

MySpace Vs. Facebook

MySpace Exec: Embrace Fan Networks

Captain CrunchJay Stevens, MySpace‘s vice president of international online marketing, recently said that corporations should embrace fan sites on networks like MySpace and Facebook versus seek legal action against them. His comments come during a panel at MediaPost’s Email Insider Summit.

Sitting with Stevens on the panel was Karla Venell, the manager of database and email marketing at General Mills. Vernal says, “most of the (fan sites are) probably good for us.”

When speaking about the folks that create brand centric fan pages Stevens says, “The best thing to do is empower those individuals as much as possible and engage with them.” He then goes further to say, “They like the attention and notoriety that comes with being a brand ambassador.”