Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Report: 40 Million In The US Contribute to Social Networking.

Netpop Research has released a report that says that around 40 million Americans contribute to social networking sites. 76% of all US broadband users actively contribute to social media sites, and 29% regularly contribute to social networks. (via)

Who are these social networkers?

Netpop tells us that the typical social networker is female (57% vs. 43%), between 18 and 29 years old, employed (55%) or a student (23%), and single (48%). Broadband users who don’t contribute to social networks are usually older, married (57%) men (57%).

People that contribute to social networks will spend on average of about $101 online, while the folks that aren’t a part of social networks spend around $80.

MySpace Vs. Facebook

MySpace Exec: Embrace Fan Networks

Captain CrunchJay Stevens, MySpace‘s vice president of international online marketing, recently said that corporations should embrace fan sites on networks like MySpace and Facebook versus seek legal action against them. His comments come during a panel at MediaPost’s Email Insider Summit.

Sitting with Stevens on the panel was Karla Venell, the manager of database and email marketing at General Mills. Vernal says, “most of the (fan sites are) probably good for us.”

When speaking about the folks that create brand centric fan pages Stevens says, “The best thing to do is empower those individuals as much as possible and engage with them.” He then goes further to say, “They like the attention and notoriety that comes with being a brand ambassador.”

Technorati Switches On its New Engage Ad Network

by Rene LeMerle

 alt=After years of speculation and an acquisition back in October, Technorati have switched on the beta version of their new ad network – Technorati Engage.

The beta launch of the ad network has occurred with little fanfare. It hasn’t even earned a mention on the Technorati blog as yet, which suggests they’re not 100% ready to open up the floodgates.

After acquiring AdEngage back in October to help power the new network, they immediately announced the launch of a private alpha of Technorati Engage. The rapid execution suggested Technorati was keen to keep momentum moving and its no real surprise to see the beta live so soon.

Richard Jalichandra had this to say back in October regarding the ad network:

Tips From Karl Havard For Brand Engagement Via Social Media

By Joe Hall

Karl Havard from Propellernet just wrote a really great article called “Top ten tips for brand engagement via social media“. You can really tell that Karl has a very polished understanding of social media. I think it would be smart for everyone to go read Karl’s article. However, I am going to highlight a few of my favorite parts.

Before Karl got to his list of tips he laid out 5 common themes from his research. One stuck with me.

Less innovative and early adoptive brands see getting involved with social media as “high risk” to the business. I would argue that the risk of not getting involved is much higher.

Facebook Hit by Koobface Virus

Rumors swirled around the Twitterverse yesterday that Facebook had been hacked. McAfee Avert Labs Blog says that while Facebook has not been hacked, it does have a virus spreading across its millions of users.

The virus is a variant of the social networking virus Koobface. The virus is spread by sending fake messages around Facebook accounts. The message looks like this (photo credits to McAfee):

If a user ends up following that link, they are taken to a site with a flash video player. The virus then alerts the user that their Flash software is out of date. The virus than prompts the user to download the latest version, and if the user accepts, it downloads the virus onto their computer. Finally, the user receives an error message once the virus is installed saying there was a problem installing their Flash update.

The Secret to Using a “Refer a Friend” Script

Andy’s Note: On a recent post, I was amazed at a lengthy and informative comment that was left by Lance Jepsen, author of Internet Marketing: Profits That Lie Hidden in Your Website.

With his permission, I thought you might be interested to read his advice on getting the most out of your “Refer/Tell/Recommend a Friend” efforts.

==

By Lance Jepsen

I’m always asked by clients how does viral marketing apply to my business? I think the great marketer Dean Hunt said it best, “Here is the secret that no other viral marketers seem to understand… getting 10,000 visitors of which 20% are targeted is BETTER than getting 100 visitors where 100% are targeted.”

Google’s Friend Connect Open to All

I know that I should be excited about the endless possibilities that Google Friend Connect will bring, but I can’t help wonder how this service is any different from Yahoo’s MyBlogLog.

Anyway, if you’ve been itching to add Google Friend Connect to your own web site, you’re in for a good Friday. Google has just announced that–in no way connected to any threat that Facebook Connect may bring–Google Friend Connect is now open to all.

What’s all the fuss? You can view the video below:

In the meantime, a gold star to anyone that can tell me how this is connected to Google’s core focus? Didn’t the company just say that it was cutting back on anything that wasn’t "search, ads and apps?"