Twitter co-founder Jack Dorsey has a lot to be happy about. Every time he hears a bird he thinks about his success. It seems that he can’t turn around anywhere anymore without hearing something about Twitter and how it is poised to take over the world or at least allows Ashton Kutcher to feel like he has a lot of pals. Interestingly enough, despite the immense success there appears to be little complacency at Twitter but rather a genuine interest in seeing the service do the basics well.
Dorsey recognizes that the retention factor is one that is in need of attention. He talked to Mark Milian of the LA Times last week while in Washington to visit the White House. Rather than talk about the glitz of the nation’s capital he talked about the sign up process for Twitter.