Andy’s Note: On a recent post, I was amazed at a lengthy and informative comment that was left by Lance Jepsen, author of Internet Marketing: Profits That Lie Hidden in Your Website.
With his permission, I thought you might be interested to read his advice on getting the most out of your “Refer/Tell/Recommend a Friend” efforts.
By Lance Jepsen
I’m always asked by clients how does viral marketing apply to my business? I think the great marketer Dean Hunt said it best, “Here is the secret that no other viral marketers seem to understand… getting 10,000 visitors of which 20% are targeted is BETTER than getting 100 visitors where 100% are targeted.”