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Twitter Co-Founder Dorsey Talks Retention and Stability

Twitter co-founder Jack Dorsey has a lot to be happy about. Every time he hears a bird he thinks about his success.twitter-logo It seems that he can’t turn around anywhere anymore without hearing something about Twitter and how it is poised to take over the world or at least allows Ashton Kutcher to feel like he has a lot of pals. Interestingly enough, despite the immense success there appears to be little complacency at Twitter but rather a genuine interest in seeing the service do the basics well.

Dorsey recognizes that the retention factor is one that is in need of attention. He talked to Mark Milian of the LA Times last week while in Washington to visit the White House. Rather than talk about the glitz of the nation’s capital he talked about the sign up process for Twitter.

Twitter, Local Business and Results

32-twitterlocal-051809It is no real surprise that Twitter has application to the SMB (small and medium business) space. There have been success stories talked about for some time no. What is starting to happen, however, that the success the small business has been having is no longer just a business owner stating “Yup, it worked!” According to AdAge two case studies they looked at are starting to put numbers to that success.

Let’s get a small detail out of the way first though. As you can see from the quote below it is likely that the business profiled may have a bit more going for it than the average Mom and Pop or small business.

Twitter’s Takin’ Care of Biz-ness

So Twitter caused a bit of controversy this week as they changed their @replies feature in a way that actually effected just 3% of their users twitter-birdbut the backlash felt like they had flipped Twitter nation the bird. One couldn’t help but be reminded of the terms of service soap opera that Facebook endured in the past few months as well.

So what’s one to learn from this? Well, if you are Twitter co-founder Biz Stone you learn the ropes of blogging before you do your homework. In his post from late in the day on Thursday he talks about some of the mistakes he made in this process as well as attempts to explain the whole situation more clearly.

As for his mea culpa Stone said the following:

eMarketer Predicts Social Media Advertising Will Fizzle in 2009

If you’ve not stopped popping champagne since we published Forrester’s predictions for social media marketing, you might need the Alka-Seltzer after you see eMarketer’s contrary estimates.

Not good with tables? Bottom line, eMarketer is predicting a 3% decline in social network ad spending in 2009. That decline comes after a 129% increase in 2007 and a 33% increase in 2008.

Why the contrast to Forrester? Two things to note. eMarketer has revised its data based on the gloomy prediction from MySpace parent News Corp. Also, we’re not quite comparing apples with apples here. This decline is for social media advertising–we assume Forrester’s prediction includes other marketing and PR efforts that utilize social media.

Twitter Wants to Please’em All

twitter-logoIt looks like Twitter is now in the process of deciding how they can please everyone all the time. Its most recent change to its service is to eliminate the option to see @replies that involve folks you don’t follow. Here is part of Twitter’s explanation from their blog

We’ve updated the Notices section of Settings to better reflect how folks are using Twitter regarding replies. Based on usage patterns and feedback, we’ve learned most people want to see when someone they follow replies to another person they follow—it’s a good way to stay in the loop. However, receiving one-sided fragments via replies sent to folks you don’t follow in your timeline is undesirable. Today’s update removes this undesirable and confusing option.

Google Getting Twitterpated?

Marissa MayerWith the media-sweetheart microblogging service eyeing the search market, is it any wonder than any mention of any of those buzz words from a Googler gets everybody all excited about Google-Twitter convergence? If that’s not enough to keep you on the edge of your seat, check out what Marissa Mayer said in a press conference last week.

We are interested in being able to offer, for example, micro-blogging and micro-messaging in our search. Particularly in Blog Search and possibly in Web Search, but we don’t have any particular plans to announce.

The first reports, from Reuters, didn’t feature an exact quotation, so the first stories on this subject focused on the Reuters line about “integrating microblogging capabilities, such as those popularized by Twitter, into its search product.”

CEOs and Twitter

BusinessWeek is reporting on over 50 CEOs that are usingboardroom Twitter to some degree or another. Last August the magazine covered just 18 folks of this ilk but apparently there is a lot more to choose from these days.

Each CEO has a profile attached to them that gives their handle as well some some insight as to view of Twitter and who they follow but here are some of the basic stats that may be of interest to you. How do you view the use of Twitter by CEOs and other important corporate folks regardless of the size of the company? Is there more good or harm that can be done? Here’s some highlights.

Richard Branson, Virgin Group Chairman
Following: 6,589
Followers: 98,382
Updates: 98