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Twitter Agency Emerges from TV Character

I suppose you may have had the same response to this idea that I did initially so let’s jump right in. madmen-logo

Carri Bugbee, a Portland OR, PR agency owner has started a new business at www.supportingcharacters.com that is designed to help companies utilize Twitter to their advantage by replicating what made Ms. Bugbee ‘famous’ in the first place. In February, the first Knight Foundation-backed Shorty Awards honored Ms. Bugbee’s “Mad Men” character tweets as the year’s best Twitter advertising campaign. This award recognized her ‘campaign’ to become the Twitter version of Peggy Olson, the executive assistant turned copywriter and a whole lot more. I use quotes around campaign because ordinarily these kinds of things are paid for but Ms. Bugbee did this on her own and outside of any input from the show or AMC which airs it.

Twitter Traffic Older Than Many Think

The folks at comScore put some numbers to what everyone already suspects. Twitter traffic is growing at a very rapid rate. What may surprise some are the people that are leading the charge. They also say that the March numbers to be released in the next week will raise some eyebrows as well.

Twitter has grown in legend and lore as of late. It is being used by Shaquille O’Neal, Ashton and Mrs. Kutcher, big business like Dell and Southwest Airlines and President Obama. You can’t seem to turn around without bumping into someone either blubbering over the importance of Twitter or another person bemoaning the decline and fall of Western civilization as a result of it. One thing is for sure, people read, write and talk about it a lot and as the talk grows so does the usage.

Facebook Does the TOS Dance

This year April 16th is no longer just the day after your taxes must be done (or extensions filed depending on what’s going on). Thisdemocracy-we-the-people day is now a new Opening Day of sorts. It is the day the Facebook’s new terms of service (TOS) will be unveiled after the 30 day public comment period. The new document called the Facebook Principles and Statement of Rights and Responsibilities will be open for a vote through April 23rd. The whole process is starting to have a game show kind of feel to it as the entire process is being audited by Ernst & Young. I wonder if the envelopes will be hermetically sealed as well. So much suspense!

Are All of Your Eggs in One Social Media Basket?

by Kristy Bolsinger

813014_eggs_in_one_basketSo your company has stumbled upon the next big thing (no reference to StumbleUpon intended, necessarily). Twitter. There is a gigantic scramble to jump on the newest ‘it-girl’ of the social media world and make money, be a presence, play in the pond so to speak. “This is going to revolutionize how we manage [insert subject matter here ranging from: customer service, customer engagement, branding, marketing, advertising, etc.]” is something we may have all heard from our clients or management.

Haven’t we heard this before? Isn’t there a pattern forming here? The ‘curve of cool’ that dominates the product marketing sphere is starting to resonate in social media.

Pay Your Fake Friends with Fake Money on Facebook

Facebook is really stretching the boundaries of a lot of things lately. The newest ‘deal’ they are offering their users is, how do I sayfacebook2 this, pretty stupid. TechCrunch goes into some detail regarding this new opportunity for someone to part with their money for no real good reason.

Facebook is offering a virtual gift product that revolves around credits that you toss to your ‘friends’ in lieu of simply liking something they do. Kind of a pay for performance model of friendship. Talk about taking relationships to a new low. For just $1 you can purchase 100 credits that you can give to your ‘friends’ when they do something you like. I don’t know about you but I think that throwing money at my ‘friends’ when they do something I like is not something I consider regularly. I guess my ‘friends’ would like it but it seems pretty ridiculous to me. It’s like treating your ‘friends’ like performing seals. When they honk the horn on the stage by the pool you can throw them a fish and a sincere “Nice job. Atta boy!”

Twitter Wouldn’t Sell for $1B—Better Make Sure It’s Worth It!

It looks like the biggest April Fool’s Joke was on all of us. Despite persistent rumors that Google was in talks to acquire Twitter (the coolest thing since the last coolest thing since sliced bread), no deal is forthcoming. On its blog, Twitter explains that sometimes they tease talk.

While all this may be protesting too much from both parties, sources are now saying that Twitter CEO Evan Williams wouldn’t sell for a billion dollars, four times what Google is rumored to have placed the microblogging service’s value at.

When it comes to Internet businesses, though, Twitter needs to remember that timing is everything. If their endgame is acquisition, there are a few points they might want to keep in mind:

  • the economy is down

Twitter Redesign Includes Search & Trends

Reason #253 why you should subscribe to Marketing Pilgrim: Back in October we had the exclusive on the new user interface for Twitter. Today we learn that selected Twitter users will indeed start seeing this new layout.

Twitter admits its recent test of the search box at the top of the interface was a flop, so instead, it’s going back to the drawing board. Well, actually its original redesign drawing:

Here’s how the new design will look:

discovery

A subset of users will start seeing the above interface soon. In addition, Twitter is testing a feature that should be welcomed by many: