I get soooo many PR pitches each day, most of which are boring–I hit delete before I get to the end of the first sentence. Then there’s this gem, from Rachel Weikum at Weikum Communications.
Instead of the normal pitch format, her email was more like a blog post. It drew me in, gave me the info, and impressed me with the outcome. I thought about re-writing the pitch, but have decided instead to simply paste it below for you to read.
This is a great case study on using social media: