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Growth Is Not an Issue for Twitter

Most of us would be happy in this economy for any growth that occurred between Feb of 2008 and Feb of 2009. 10 percent would be fine. 50% would be amazing. 100% growth gets you rock star status. So if you are Twitter and Nielsen gave you the news that your subscriber base grew 1,392% in that period you may need to change your shorts. Ok, so maybe that’s a little too graphic but that is a pretty ridiculous number even if you don’t make one red cent while doing it (had to throw that in there;-)).

From a report on cnet, here are the results of the Top 5 fastest growing, as Nielsen refers to them, ‘member community destinations’ for the February to February time period.


Can Facebook Kill Google?

killer-fbSo far this week, we’ve wondered if Google cares about social, after an analyst said that Google is ignoring social search because they’re jealous of social networks. But now they may have something new to fear from Facebook, the most popular social network worldwide: imminent death.

Or at least that’s what Henry Blodget says after a presentation by Ross Sandler of RBC. Although Facebook’s traffic to Google has more than doubled in the last year (19% of Google sessions come from FB, up from 9% last year), Facebook’s worldwide traffic is growing at an alarming rate—one that could surpass Google in another two to three years (in terms of unique visitors).


Loose Tweets Sink Job Offers

It’s still hard to believe that there are people today that do not realize that we live in a radically transparent world where virtually nothing is private.

One such person apparently Tweeted herself out of a nice job at Cisco with this tweet:

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

You know where this is going, don’t you?

So, Cisco–being a TECH COMPANY–has people that use, you know, the web! One such employee, Timmy Levad a channel partner for Cisco, saw the tweet and sent back a reply which I’m sure sent shivers down the spine of the potential new recruit:

Does Google Care About Social?

Pali Research analyst Richard Greenfield issued a report yesterday about the MySpace/Google ad deal concluding that “Google doesn’t care about social networking. But perhaps it should, since social-networking platforms are gradually making search less relevant,” according to AdWeek.

Sounds pretty harsh, no? It’s well-established that ads on social networks don’t perform as well as other types ads. We’ve always liked to think that it’s because social network users aren’t there for advertising or product info. Not so, says Greenfield: “Rather, . . . Google’s algorithm isn’t well-suited to social-networking sites — and that’s something Google isn’t necessarily concerned with.”

And there’s a good reason for that. And no, it has nothing to do with clicks from social networks being less valuable than clicks from elsewhere on the net. It’s jealousy:

Facebook Adds New Privacy Access Level: Everyone

I know why you joined Facebook: to share everything with everyone. Well, good news—this week, Facebook adds a new level of privacy access: everyone.

The new “Everyone” level is in addition to previous levels of “Only Friends,” “Friends of Friends” and “My Networks and Friends.” You still have the option to customize who can and can’t see your profile information, too, as well as selecting exactly what categories of profile information “Everyone” can see.


Facebook explains the benefits of this feature:

By changing your Profile setting to “Everyone”, anyone who finds you through a search on Facebook or sees a post or comment you make can now click on your content and view the elements of your profile you’ve opted to make open. While some special rules remain in place about who can see your profile if you are a minor, people generally won’t need to be friends with you or share a common network in order to view your content if you choose the new “Everyone” setting.

Twitter Ads Make an Appearance

We’re all waiting to see the business model Twitter will roll out and, putting 2 and 2 together, it looks like sidebar ads will be the first to arrive.

Sneaking into the sidebar of Twitter’s homepage are what appear to be small text ads like this:

Right now the "ads" point back to various Twitter pages, but I suspect the micro-blogging service is softening us up for the launch of targeted advertising.

Have you seen the ads? What are you thoughts on Twitter adding text ads to your homepage?

Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.

The survey of 145 interactive marketing professionals snuggles-up nicely with cScape’s research published in December that suggested companies will focus more on customer engagement in 2009.

Highlights from the report authored by Jeremiah Owyang include:

  • 53% of interactive marketers expect their budgets for social media marketing to increase as a response to the recession.
  • Social media budgets remain miniscule compared to the rest of interactive marketing. Three-quarters of marketers say their social media spend is $100,000 or less over 12 months.
  • Social media is not yet a marketing line item. 45-percent of marketers say their social budgets are determined as needed and 23-percent say they scrape together funds from wherever they can find them.