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Facebook Considering an Offline Version?

posted on July 20, 2007

Facebook has acquired Sequoia Capital-back Parakey and everyone’s speculating what they plan to do with the new company. Om Malik suspects Facebook might be interested in providing an offline version of the social networking site.

While it hasn?t disclosed exactly what Parakey is doing, previously published reports hint that the company was working on technologies that would allow offline access to web applications. It wouldn?t be a surprise if Facebook made an off-line version of its social service.

Meanwhile both Robert Scoble and Jeremiah Owyang are concerned that Facebook is a black hole of data – it all goes in, but doesn’t come out. Is it a surprise?

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How Social Networks Can Improve Product Testing

posted on July 19, 2007

By Roderick Ioerger.

Social Shopping has already become a popular phenomenon with a number of sites out there promoting the experience. But leveraging these communities for product testing still seems to be far behind where it should be. The availability of willing product testers has never been higher and the ability to locate just the right demographics has never been easier thanks to the copious amounts of information that social networks provide about their users.

Have social networks created the nirvana for product test marketing? With the ability to create a social network of almost any demographic and be able to quickly and easily grow or shrink the size of the network to have precisely the desired mix of individuals, have social networks created the ultimate product testing ground?

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Facebook Users into Text Messaging

posted on July 18, 2007

Find your potential customers where they are now: text messaging. Greg Sterling initiated a straw poll on Facebook last night. He reported his findings on Local Mobile Search:

  • I just make calls: 10%
  • I mainly text message people: 9%
  • I call and text message people: 68%
  • I call, text and surf the mobile Internet: 14%

The gender and age breakdown was as follows:

  • Female: 91% — this is interesting
  • Male: 9%
  • 13-17: 40%
  • 8-24: 55% — the core demographic of Facebook [if you want to be technical, less than 30% of Facebook is in this group; the largest age demographic on Facebook is the "35+" category, with nearly 40% of its unique visitors, like we reported last week]
  • 25-34: 4%

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Facebook Poised to Overtake MySpace in the UK?

posted on July 18, 2007

Hitwise’s Heather Hopkins has analyzed the search frequencies for “facebook” and the data suggests the social network could soon overtake MySpace in the UK.

Here’s how the search numbers for “facebook”,”myspace” and “bebo” look:

Bebo is still kicking-butt, but you can see Facebook has overtaken MySpace. Now let’s look at actual market share in the UK.

 

Both Bebo and MySpace are losing steam. Meanwhile, Facebook continues to grow its audience.

Any predictions on if and when Facebook will trump MySpace?

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Make Money from Facebook Thanks to SocialMedia

posted on July 18, 2007

With all of the recent Facebook talk, you’re probably still trying to figure out how you can use the social network to promote you business. I can hear you now: “I know it’s popular Andy, but how can I use Facebook to promote my business?” ~ spooky, huh?

Well, SocialMedia wants to help you develop and launch widgets for Facebook. Not just any old widget, but ones that become very popular AND make you money at the same time.

As Inside Facebook explains…

They will bring your app in house onto their servers, sell your ad inventory, and help you bake sponsored features into your application. The price? A hefty 50% commission, but hey, better than nothing if you?re a lone developer without cash to spend on servers.

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The Effects of Social Media on the Top 100 Brands

posted on July 18, 2007

As some of you know – and now all of you know – I’m writing a book on online reputation management and a big part of that is about utilizing social media. So, I’m excited to share with you Immediate Future’s “The Top 100 Brands in Social Media” study of which brands are most benefiting from social media.

The study looked at the Interbrand Top 100 global brands for 2006 and then reviewed each for their involvement in social media channels such as:

  • The “blogosphere” as a whole
  • Social networks Bebo and MySpace
  • Video sharing site YouTube
  • Photo sharing sites Flickr and Photobucket
  • Social bookmarking sites del.icio.us and ma.gnolia 
  • Social editorial site Digg

Share of Voice

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NBC Placing "Multiple Bets" on Social Media – Do They Lack Focus?

posted on July 17, 2007

nbclogo NBC Universal’s not quite sure which social networking tools will have the stamina to stay the race, so it has decided to “place multiple bets,” says Beth Comstock, president of integrated media.

Coming this September, NBC.com will add social networking capabilities such as profiles, online communities, widgets, blogs, photos and video. Phew! That should take care of just about everything.

Reuters has a sneak peak of what you’ll see this fall…

On August 27, NBC will begin streaming episodes of “Conan” on the site. Daily episodes will be available the next day at 5 a.m. PDT.

Also in late August, NBC will unveil a corporate site for Dunder-Mifflin, the fictitious paper company at the center of “The Office.” Users will be able to log on to this site, join branches and complete challenges relating to the show.

The network will ratchet up the online presence of “Heroes” this summer, as well, presenting sites dedicated to specific characters. NBC also will introduce Season 2 characters from the drama on the portal.