Vegas should forget the Super Bowl or March Madness, the real action is betting on what Twitter will pick for its revenue model.
Forbes lays down its wager by pointing out the vast amount of data that passes through the micro-blogging service each day.
Twitter is developing a range of analytics and metrics products and services built around the information contained in "tweets," the e-mail and text messages that pass through its platform. "We can measure the tweets," Twitter’s Kevin Thau says. "We’re trying to figure out what are the appropriate metrics around engagement and how to convey those."
There’s certainly a possibility that businesses might have an interest in the aggregated data that comes from Twitter’s stream of consciousness, but with free data already floating around the web (e.g. Google Trends) will companies really open their wallets and pay for it?