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Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.

The survey of 145 interactive marketing professionals snuggles-up nicely with cScape’s research published in December that suggested companies will focus more on customer engagement in 2009.

Highlights from the report authored by Jeremiah Owyang include:

  • 53% of interactive marketers expect their budgets for social media marketing to increase as a response to the recession.
  • Social media budgets remain miniscule compared to the rest of interactive marketing. Three-quarters of marketers say their social media spend is $100,000 or less over 12 months.
  • Social media is not yet a marketing line item. 45-percent of marketers say their social budgets are determined as needed and 23-percent say they scrape together funds from wherever they can find them.

Robert Scoble’s New Job? Working for Me!

The news is out about Robert Scoble’s new job: he’s working for me!

Ahem, OK, so not exactly. But, the infamous tech journalist is taking a new job with the hosting company Rackspace and I am a long-time Rackspace client–hence he’s kinda working for me. ;-)

Scoble will head up a new effort called Building 43 which he explains "is not a place. It’s not even a website. It’s a decentralized community for people fanatical about the Internet. You’ll find us on Facebook, on Twitter, on friendfeed, on Ning, and lots of other places too."

Microsoft Bottoms Out in Search Race

Microsoft is sure making a lot of news in search these days. As reported here earlier the new look search of Kumo is lurking about although Microsoft is acting like Kumo is some kind of hallucination that deserves a

Now add to that the news reported in a Computerworld article regarding the U.S. market share of the major search engines. It appears that Microsoft’s share is at a 12 month low which is, well, not real good. Microsoft may be asking “Where’s that darn Kumo thing anyway? Maybe that really will help? It certainly can’t hurt at this point.”

Here’s the scorecard:

Google 63.3 %
Yahoo 21 %
Microsoft 8.2%
Ask 4.1%
AOL 3.9%

Twitter Addicts, this Post is For You!

If you can’t get enough of Twitter, then this post is for you.

If you’ve had enough of Twitter, then the good news is we’ve contained today’s Twitter news inside one post that you can now safely ignore! :-)

Here’s the latest Twitter buzz:

  • Hitwise looks at how data flows to and from Twitter. Interesting: Twitter sent nearly 20% of its downstream traffic to other social networks. The data also suggests that more people use Twitter like a social network, than as a search engine.
  • Now, if you want to get the most out of Twitter “the search engine” you might want to check out Search Cloudlet–a Firefox plugin. Search Cloudlet adds tag clouds to Twitter Search and individual Twitter profiles.

Google Reader Now Hosts Conversations

pancake-instructionsGoogle is not not not building a social network. Really. They’re not. They’re just adding features to every product ever made to enable you to communicate and otherwise share information among your peer group and store all your information in a centralized place. That’s soooo not a social network, so I don’t need anybody telling me about how Google Reader’s new comment feature shows that they’re a social network.

So let’s see. Way back in December 2007, Google Reader add the socially option to share items from your RSS feeds with anyone in your Gmail contact list. These people are your so-called “friends,” though most of them you probably haven’t heard from in two years. Last May they premiered the ability to add a note to items you were sharing and share items from anywhere on the Internet. In August, they finally let us better control what friends we shared with.

Google Calendar Available Offline

By Trisha Lyn Fawver


Last week, Google announced that Google Calendar will be available to view offline. They’ve already offered users the ability to view Gmail offline at the end of January, and last week’s announcement both excites and dismays me at the same time. 

There’s been a lot of talk in the last two years about the move from desktop-based computing to cloud computing with the widespread adoption of Google Documents, Google Calendar, and other online services that have slowly replaced traditional software applications for many astute marketers and business people.  In fact, taking a look at the schedule for the Web 2.0 Expo in San Francisco later this month you’ll see several sessions regarding cloud computing.

Is Google bringing the cloud down to Earth?

Social Networking Surpasses Email Popularity

I’m sure I don’t have to tell you that social networking is popular. According to Nielsen Online, it’s become a whole lot more popular. From December 2007 to December 2008, social networks or blogs account for nearly 10% of all Internet time, and the “Member Communities” category of sites surpassed the email category in Internet popularity, measured by time on site. (Don’t worry, though: search, portals and software apps still edge out social networks.)


Nielsen reports that two-thirds of the world’s Internet population belongs to a social network, though the by-country stats show a little more variation: only half of Switzerland’s and Germany’s residents are on social networks, while Brazil has 80% of its population social networking (Orkut FTW!). In Brazil, one in every four minutes online is spent on a social networking site. (In the UK, it’s one of every six minutes, in the US, it’s one of every sixteen.)